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What $5 Per Day Will Buy You on Facebook Ads. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy.

What $5 Per Day Will Buy You on Facebook Ads

And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? Facebook says its algorithms aren't responsible for your online echo chamber. Facebook is about to pass 1.5 billion active users—and 2 billion is within sight. One of the more impressive things about Facebook is that it keeps steadily growing, despite its already-massive size.

Facebook is about to pass 1.5 billion active users—and 2 billion is within sight

In March, the 11-year-old company boasted 1.44 billion monthly active users. That’s up almost 50 million from last December, and 165 million from March 2014. For context, Twitter grew by 47 million monthly active users over the past year, to 302 million. And LinkedIn added 68 million registered members, to 364 million. (LinkedIn does not report active users.) Facebook will almost certainly pass 1.5 billion monthly active users sometime this summer—probably in August. Facebook Video Is On Course To Steal YouTube's Crown. Facebook video is big and it’s getting bigger.

Facebook Video Is On Course To Steal YouTube's Crown

For the first time, YouTube really needs to worry about losing its position as the king of online video. Facebook video, which is relatively young in comparison to YouTube which launched in 2005, is now delivering 4 billion daily viewers. That’s up from 3 billion views every day, which was announced in January 2015. Facebook has had the ability to upload video for a number of years, but didn’t get serious about it until 2014 when it adjusted its algorithms to weight video more heavily. By contrast, YouTube reached the 4 billion video views daily mark in 2012, about eight months after it had reached the 3 billion mark and seven years after it launched. Why Facebook's R&D spend is huge right now. Successful CMOs achieve growth by leveraging technology.

Why Facebook's R&D spend is huge right now

Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Salesforce Marketing Cloud Active Audiences Taps Facebook Audience Network. Facebook Reveals Final Piece In Scalable Data Center Vision. Facebook revealed the final piece in its scalable data redesign today, one that completes its vision of redefining traditional hardware and software to make it more flexible to meet the needs of Facebook’s scale.

Facebook Reveals Final Piece In Scalable Data Center Vision

To that end, they announced a new open-source modular switch platform called 6-pack. The key piece to understand is that Facebook has focused on separating the hardware and software, making each part of the system fully programmable, thereby giving Facebook the flexibility it requires. Facebook plans to contribute the entire design to the Open Compute project, where engineers will be free to build, configure and design these components as they see fit.

Last June, Facebook began this journey by redesigning the top of rack switch ( the so-called Wedge), and developing a version of Linux called FBoss to run it. This was the first step in separating the hardware from the software, which was key to building the more flexible network required for computing at Facebook scale. Why Facebook and Twitter Alone Can't Build Brands  At the 2014 Grammy Awards show, fast-food chain Arby's trended on Twitter when it poked fun at rapper Pharrell Williams.

Why Facebook and Twitter Alone Can't Build Brands 

His hat looked like the one in the Arby's logo, so the company tweeted, "Hey, #Pharrell, can we have our hat back? " It was one of the most talked-about moments of the show because it reminded people of pop-culture totems, including Smokey Bear and Harry Potter. While the move inspired 77,000 re-tweets within 24 hours, there's little evidence those tweets led the company to sell more roast beef sandwiches. Yes, new technology platforms are available, but that doesn't mean companies should abandon common sense as they build their brands. Stephen Burgess sur Twitter : "Everything You Need to Know to Optimize For The #Facebook Page Redesign.

Everything You Need to Know to Optimize For The Facebook Page Redesign. Notice anything different about your Facebook page?

Everything You Need to Know to Optimize For The Facebook Page Redesign

Facebook is in the process of rolling out a series of changes for all business pages, tweaking the design and layout in a number of small but significant ways, giving opportunity to marketers to make the most of what’s new. So what is new? Hey Facebook, Already Has A Work Product Like The One You're Secretly Developing. Why Facebook Forced Users To Download A Separate Messenger App. Zuckerberg's 3, 5 And 10 Year Facebook Plan.

Alex Wong/ Getty StaffLike a boss.

Zuckerberg's 3, 5 And 10 Year Facebook Plan

Facebook posted strong third-quarter earnings on Tuesday evening. The theme of the earnings call was Facebook's future and how the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade. Facebook's CFO, Dave Wehner, and CEO Mark Zuckerberg both said that next year Facebook would be making a series of aggressive talent and ad-tech investments that would set it up for a successful future. AMA: I'm Julie Zhuo, director of product design @ Facebook. Stephen Burgess sur Twitter : "How (and Why) to Remove Fake #Facebook Fans. How to Remove Fake Facebook Fans. Do you want to get rid of fake Facebook fans on your page?

How to Remove Fake Facebook Fans

Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. 8 Reasons Why Facebook Ads Should be on Your Radar. Why Facebook Ads pose a serious challenge to Google Adwords for online advertising.

8 Reasons Why Facebook Ads Should be on Your Radar

The rise of social media as an advertising platform is redefining the online marketing landscape for small and medium businesses (SMBs). Facebook, Twitter, LinkedIn and Instagram have all jumped aboard the juggernaut – soon to be joined by Snapchat – giving advertisers more pathways than ever to target their market directly through social media. Two clear strategies are now available: Keyword searchers ‘Pull’ ads from Google using Adwords, while advertisers ‘Push’ traffic through display ads on social newsfeeds using Twitter Cards and Facebook. Facebook is reportedly going after the healthcare market. But why? Facebook is going the way of Google. Instead of resting on its social media laurels, it’s diversifying its endeavors and expanding into new industries.

First, it was mobile app development with the acquisition of mobile developer toolkit Parse and ad server Atlas. Then, virtual reality by buying up Oculus Rift. Stephen Burgess sur Twitter : "The Marketer's Guide to #Facebook Graph Search. The Marketer's Guide to Facebook Graph Search. Social search has long been heralded as the "next big thing. " The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it's one of the key reasons behind its enormous price-to-earnings ratio.

Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of information retrieval and advertising. And that project began in earnest, publicly at least, with the launch of Graph Search in 2013. At the time the product lacked any significant features and after a short fanfare, marketers' focus shifted elsewhere. How Facebook Plans To Remove Clickbait From Your News Feed. 25 Facebook Facts and Statistics You Should Know in 2014. Facebook Explains Why It Wants to Be a Retail Store. The new Facebook “Buy” button. Image: Facebook There’s a new internet retailer on the world’s smartphones, tablets, and PCs. Teens Still Use Facebook. ?utm_content=buffer3682d&utm_medium=social&utm_source=twitter.

Facebook Updates App Links SDK with Back Button. Announced at at f8, Facebook’s open-source App Links lets developers deep-link across mobile apps. Today the company announced that over a billion individual link destinations have been created within apps using App Links and a back button for quicker navigation between those apps. Facebook says that hundreds of apps have currently adopted App Links on iOS, Android and Windows Phone including newcomers Vimeo and Live Nation. Live Nation support is great if you’re a fan of concerts. “Other apps can now send you to the Live Nation app. You have the great content experience and you’re two taps away from completing a transaction,” says Vijay Shankar, Product Manager at Facebook for App Links. Traditionally, when a mobile app links to another service, even if that other service has an app on the phone you’re using, that link it opens in a mobile browser.

The social network also announced a new navigation feature, a back button to quickly switch between apps. David Marcus Quits PayPal For Facebook. Facebook accidentally launches, then pulls Snapchat competitor Slingshot. After recently killing off Poke, its first Snapchat competitor, Facebook is back with a second shot at ephemeral messaging. The new app, called Slingshot, lets you quickly send photos and videos to friends inside a minimal messaging interface. Like Snapchat, you can also caption and draw on photos and video messages. And of course, photos and videos disappear once you've viewed them. The app went live in the App Store today in a few countries, but was then promptly pulled from the store by Facebook. 6 Powerful Ways to Target Your Customers with Facebook Ads. Advertising on Facebook is one of the biggest, if not the greatest, opportunities for businesses widely available today because of the ability to target very specific audiences using advanced tools not available through traditional mediums.

The social networks $2.2 billion in advertising revenue in the first three months of 2014 prove that users are clicking on ads at an astonishing rate. Thanks to the targeting options available today, the click-through-rate (CTR) and return-on-investment (ROI) on the ads are being optimized to their highest potential. Facebook advertising has a very low cost of entry, as little as a single dollar. A Look Inside Facebook Audience Insights [Video] Everything You Need To Know About Facebook's New App Accelerator ⚙ Co.Labs ⚙ code + community.

At its recent F8 developer conference, Facebook announced FbStart, a new program designed to help app developers by providing free tools and services to get themselves up and running. Having initially been available to only F8 attendees, today the program is opening up to all developers. “The goal of FbStart is to help mobile apps grow and monetize,” says Vijay Shankar, one of the program engineers behind FbStart. Selected parties get credits for Facebook advertising and Parse, plus free services from companies working in product testing, recruiting, customer care, video conferencing, and document management. Learning From Experience As a brand, FbStart isn’t new. “We used a lot of the feedback from those events to help shape FBStart,” says Shankar. The partners working with Facebook on FbStart include the likes of Adobe, Appurify, Asana, Blue Jeans,, MailChimp,, Quip, SurveyMonkey, UserTesting, and Workable.

How New Salesforce Developer Tools Help Speed Facebook's App Revolution. ?utm_content=bufferd3356&utm_medium=social&utm_source=twitter. Mostsolitary : How Often You Should Post to... The Social Media Frequency Guide: How Often to Post. 2.1K Flares 2.1K Flares × Why Does Facebook Want You To Broadcast Your Location To Your Friends? Facebook’s decision to spin off Messenger is the smartest, safest choice. Social media companies are in a bind when presenting on mobile: While Facebook, Twitter and their assorted peers have structured their desktop experience to serve as an all-in-one hub for messaging, media sharing and other forms of communication, that experience looks cluttered and difficult to navigate on a phone.

So companies constantly strive for a pared-down, simple experience that keeps users engaged and not confused. This week, TechCrunch reported that in order to streamline the user experience on the Facebook app, the company will phase out the app’s current messaging capabilities. ?utm_content=buffer649e2&utm_medium=social&utm_source=twitter. Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention. Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. 5 Steps to Maximizing Facebook for Salespeople. Facebook says 375 million users play games per month. How Facebook Plans To Take Over The Internet. 5 Ways Businesses Are Using Visual Storytelling on Facebook. Facebook Adds Call to Action Buttons on Page Posts. The Anatomy of Facebook: A Quick Guide to the Facebook Ecosystem For Brands.

Facebook Facts you Need to Know in 2014. Leaked Facebook Video Ad Pitch Deck Reveals Plans To Steal TV And YouTube Dollars. Facebook’s Referrals To Media Sites Up 170% YOY, New “Stories To Share” Tells Pages What To Post. 7 Tips to use Facebook for a Beter Customer Experience. Facebook Radically Simplifies Ad Buying. EXCLUSIVE: China to lift ban on Facebook – but only within Shanghai free-trade zone. How to Use Facebook Power Editor, a Detailed Guide. Facebook Has Banned Ad Price 'Arbitrage' Facebook Graph Search Function Rolls Out to All U.S. Users. Facebook Finally Gets Hashtag Support. What Happened to Your Facebook Page’s Reach? [VIDEO] Facebook’s Becca Foy Shares an Insider Look at Mobile Strategies, Facebook ads and More. 7 Ways To Get More Engagement Out of Your Photos on Facebook. 5 Facebook Fan Page Problems and How to Fix Them. Facebook Opens The Door To Dislikes, With Emoticons. Facebook Insights: Monitor These 8 Ratios.

Facebook's Graph Search explained for a five-year-old. Why Buying Facebook Fans Makes Your Company Look Really Stupid. Firefox's New Social API Brings Facebook Chat Right To Your Browser. What Facebook’s new terms of service really mean: Ads are coming to Instagram. 5 Steps to Building Your Business on Facebook. Facebook testing mobile 'photo syncing' feature. What Your Brand Needs to Know NOW to Get into the Facebook News Feed – Salesforce Marketing Cloud. 4 New Facebook Features & Their Impact on Business. 5 Steps to Build Your Business on Facebook – Salesforce Marketing Cloud. What the New Facebook Mobile Share Button Could Mean for Social Media Marketers – Salesforce Marketing Cloud.

Startup steroids: Pinterest feels the burn of Facebook's Open Graph. Facebook’s Page Post Targeting Sets the Stage for Contextual Marketing. Facebook tests offering free WiFi with merchant check-ins - Mobile Commerce Daily - Social networks. Everything You Need To Know About Facebook Ads. News Feed, EdgeRank and page posts: News Feed, EdgeRank and page posts: what’s really going on with Facebook?