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Untitled. Penguin è uno degli algoritmi di Google che influenzano l'ordine dei risultati di ricerca che compaiono nelle SERP.


Dal 2012, quando è stato introdotto, tanti siti su Internet sono stati sanzionati per le violazioni delle Google Webmaster Guideline, principalmente a causa della manipolazione dei backlink (non solo esterni ma anche interni). Il pericolo che si nasconde dietro una penalizzazione del motore di ricerca è che il webmaster non sia al corrente di esser stato sanzionato da Google. Che cosa può indicare che si è vittima di una penalizzazione? È presto detto: se si nota una brusca caduta del traffico organico del sito, perdita di posizioni in SERP per una (o molte) parole chiave, anche quelle branded, allora la ragione è proprio l’applicazione di una penalizzazione da parte di Google.

Venerdì scorso Google ha annunciato ufficialmente un nuovo importante update di Penguin, che ora fa parte del Google core ranking algorithm. Why Infographics Should Be Part of Your SEO Strategy. How the heck can you use an image for search optimization?

Why Infographics Should Be Part of Your SEO Strategy

It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy? As it turns out, the good folks over at SerpLogic know a thing or two about both search optimization and infographics. SEO Strategy Template: The Best Guide For 2016 - The HOTH. What You Should Know About Accessibility + SEO, Part I: An Intro. Untitled. How to Fix Crawl Errors in Google Search Console. Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags.

How Mobile, Voice & Social Are Changing SEO. "Getting found" isn't a new phenomenon for inbound marketers.

How Mobile, Voice & Social Are Changing SEO

In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017. And while Google's algorithm updates as we known them have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future requires marketers to shift their focus a bit. To learn more about the challenges marketers face today, download the free 2016 State of Inbound report here.

Here’s How to Generate and Insert Rel Canonical with Google Tag Manager. Managing the Tensions & Tradeoffs Between UX & SEO. SEO Tips: How Mention Increased Search Traffic 373% in 6 Weeks. We started with a goal: increase organic search traffic 100% in three months.

SEO Tips: How Mention Increased Search Traffic 373% in 6 Weeks

It was a little lofty, but achievable. Instead, after six weeks, traffic had grown by 373%. In fact, it multiplied almost overnight: And it’s stayed that way ever since. We’ve maintained those rates of search traffic, increasing it each month. SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single… — Startup Grind. SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single time Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide.

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single… — Startup Grind

It’s not finalized or edited, so go easy. Understanding Rel Canonical to avoid duplicate content. Untitled. Sappiamo benissimo quanto importanti siano ancora oggi i link esterni e i contenuti di un sito, per accrescerne il suo posizionamento per le parole chiave di riferimento.


I link influiscono oggi ancora molto, ma gli aspetti on site, quelli cioè legati all'ottimizzazione tecnica della pagina web e alla valorizzazione dei contenuti, contano almeno per un buon 60% di tutta l'attività SEO che un brand dovrebbe sviluppare. Ranking #0: SEO for Answers. 301 Redirects Rules Change: What You Need to Know for SEO. Wake Up, SEOs – the NEW New Google is Here. The Search Marketer’s Guide to ItemRef & ItemID. How to adjust SEO strategy to Google's new SERP ad layout. Organic search traffic dropping? Here’s what you can do. Tips on addressing several of the most common sources of declining organic search engine traffic.

Organic search traffic dropping? Here’s what you can do

Generally speaking, organic search traffic is a very large portion of an online retailer’s traffic and revenue. Since it does play such a large role, it is even more important that you protect it and optimize for it. Below, we will show you why your organic search traffic may be dropping, how to analyze the issue, and then best practices for optimizing your site to acquire any lost traffic.

Less Demand and Fewer People Searching Overview – This is a tough pill to swallow for a lot of online merchants. 5 contemporary strategies that help improve your rankings. Infographic: The ultimate guide to SEO-friendly URLs. Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements. How to put together a B2B lead-generation SEO strategy. Estimated reading time: 5 minutes, 21 seconds The principal purpose of any SEO strategy is to bring more visibility in search engines.

How to put together a B2B lead-generation SEO strategy

But this alone is not what business owners seek. In the end, they decide to invest in SEO with the purpose of growing their business. Thinking smarter: Take your SEO work to the next level. Here’s How to Keep 301 Redirects from Ruining Your SEO. Untitled. 6 of The Biggest SEO Issues for Large Websites. 21 Off-page SEO Techniques You Can Use Right Now. Off-page SEO hasn’t been all about links.

21 Off-page SEO Techniques You Can Use Right Now

We have social data, brand signals (linked or unlinked mentions), citations, reviews and sentiments that search engines can use in evaluating relevance, trust, popularity and authority of a website/page. For link building in 2016 and beyond, the ability to understand these external website concepts and to use effective off-page SEO techniques can help you with in influencing a website’s ranking power.

Before we get straight to the practical part of this link building guide, here are some valuable insights about off-page SEO from top link building experts. Off-Page SEO refers to link building and all related activities & actions focused on growing our Website popularity, happening outside of it, and therefore the name. Aleyda Solis, Founder of Orainti. Why SEOs should not ignore Bing Webmaster Tools.

The #1 reason why position #1 doesn’t matter. 3 Things You Need to Know About SEO This Year. SEO is in a constant state of change.

3 Things You Need to Know About SEO This Year

This year, the evolution is continuing on the path it took in 2015, with a focus on mobile and increasing attention on the way search itself is changing. A detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. 8 Old School SEO Practices That Are No Longer Effective.

Content and SEO: Optimization from creation to conversion. 6 SEO Secrets That Will Help You Become a Better Marketer. Few marketers “get” SEO. Even fewer succeed at it. It’s easy to understand why: to outsiders, SEO sounds more magic than science. It seems to follow few rules and there is often no clear link between effort and reward. (SEOs, of course, know otherwise). It doesn’t help that unlike PPC or email marketers, SEOs have to basically guess what Google wants based on unreliable data and occasional leaks from Google itself. 5 super-common SEO mistakes content marketers make. Image SEO, Learn to Optimize your Website Images Now - Ignite Visibility. How to effectively prioritize and amplify SEO content. All the Different Ways to Rank in Google - Ignite Visibility. The 7 Key Factors That Define High Quality SEO Content. SEO Issues: 8 Expert Ways to Pinpoint & Resolve SEO Issues - Ignite Visibility. 5 ways to maintain your SEO ranking. SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow.

New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog. May 16th, 2016 by Sean Bestor Imagine you just published an article you spent countless hours creating. Which one of these results would you rather have? Refine your content marketing tactics to benefit from enhanced search engine display. What content strategists need to know about SEO. Robots.txt: the ultimate guide. On-Page SEO in 2016: The 8 Principles for Success.

How Do You Increase Website Domain Authority? Global SEO Strategizing 2016: An Interview with Motoko Hunt. Estimated reading time: 6 minutes, 27 seconds Whether driven by brick and mortar businesses in new markets or expansion of e-services, it is becoming increasingly common for websites to go global regardless of size. Global expansion presents several challenges when it comes to SEO plans and practices.

After picking markets, it is difficult to figure out first steps to account for both language and localization. Beyond these aspects, SEO strategists must also consider SEO rankings and algorithms from more than one search engine. Motoko Hunt, one of the industries top experts on global SEO strategies and US Search Awards 2014 “Best Consultant,” agreed to share some of her knowledge with State of Digital readers interested in learning more on the topic. I started by asking Motoko about some of the most common questions she gets about multilingual SEO.

Today, Motoko gets newer questions about algorithms of specific search engines such as Baidu, Naver, Yahoo Japan, and Yandex. 3 DIY SEO Action Items for a $0 Budget. SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and lots of other time-consuming tasks – all very necessary to set you up for success. How to Influence Branded Searches and Search Volumes to Earn Big Rewards. Improve internal linking for SEO: Calculate Internal PageRank.

Link Building

Speed. Keywords. Checklist. Tools. 12 Powerful Google Hacks to Make You a Power Searcher — Marketing And Growth Hacking — Medium. Where Will SEO Go This Year? Now we know: Here are Google's top 3 search ranking factors. 10 Predictions for 2016 in SEO & Web Marketing. It's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions. For posterity, here's my post from January 6, 2015, but I won't make you go through it. A short synopsis of each prediction and my relative correctness is below. Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Accurate (+1) – Predictions that are in the area, but are somewhat different than reality Not Completely Wrong (-1) – Those that landed near the truth, but couldn't be called "correct" in any real sense Way Off (-2) – Guesses which didn't come close +1 This is one where I should have done more research.

Google ch-ch-ch-changes. How they're affecting publishers and SEOs. Google Image Search launches colored filter buttons. Google Adds "About This Result" to Featured Snippets. Google has made a slight update to the appearance of featured snippets in the search results. They have added a new “About this result” directly below the featured snippet, next to the link that says “Feedback.” Here is how it appears in the search results. This seems to be a widespread change, as it isn’t restricted to a few browser sessions. When a searcher clicks on the “About this result” link, they are taken to the Google Search Console support page on Featured Snippets in Search. When visiting that page, you might also notice that there is an option to opt out of featured snippets by using the nosnippet tag.

The usual feedback link still brings up a popup to leave feedback and provide comments to Google. It isn’t clear why they have added this now. The following two tabs change content below. Jennifer Slegg is a longtime speaker and expert in search engine marketing. How to adjust SEO strategy to Google's new SERP ad layout. Does Organic CTR Impact SEO Rankings? [New Data] Ask and you shall receive: The Humanization of Search. Is modern SEO more than the sum of independent parts? Which SEO Techniques Still Work? A Comprehensive Review. I’m not much into fanboyism, but if there was one person I’d want to call an ‘SEO Wizard’, it would be Brian Dean. Brian’s post on the ‘Skyscraper Technique’ pretty much changed the way SEOs and content marketers create content. If you’ve noticed a shift towards longer content on your favorite marketing blogs of late, you can credit it to Brian.

So when Brian wrote a post on different SEO techniques, I was all ears. At over 5,000 words, it’s a chunky post, full of actionable advice on building backlinks and doing keyword research. However, it is also a pretty old post. It was first published in January 2014, which is nearly a lifetime ago in terms of SEO. How to Learn SEO: Choose Your Own Adventure Edition. Your 5 Minute Guide to SEO — Chapter 1 — The Threads of Tradesy. Untitled. Making it to the top of Google’s SERPs seems like a great game of chance. SEO on-page - Intervista a Benedetto Motisi. Quanto incidono le keyword e tag HTML nell’ottimizzazione on-page del sito? Ho posto queste ed altre domande a Benedetto Motisi, SEO e Copywriter Freelance nonché autore di Interceptor Marketing, in un video intervista per Digital Coach. How to Prioritize SEO Tasks & Invest in High-Value Work Items.

Re-think Search: Use SEO To Grow Your Business, Not for Rankings. The importance of SEO in omni-channel marketing, part 2. Distance from Perfect. In spite of all the advice, the strategic discussions and the conference talks, we Internet marketers are still algorithmic thinkers. The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings. Through experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks.

Click on the whiteboard image above to open a high resolution version in a new tab! Understanding the Unusual Relationship Between Social Media and SEO. Segnali sociali e SEO: 10 considerazioni sull'argomento. Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails. Should SEOs Only Care About DIRECT Ranking Signals in Google? The Most Important Things We Learned About Google's Panda Algo. 30+ Important Takeaways from Google's Search Quality Rater's Guidelines. Why Google Rewards Re-Publishing. Beyond the SEO Plateau: After Optimizing Your Website, What's Next? Strategia SEO: 4 modi intelligenti per sfruttare Excel.

Bounce Rates On Web Sites Don't Necessarily Impact Google Rankings. PDFs & Web Page Content Match A Duplicate Content Issue With Google? 7 proactive ways to jump-start your SEO before a site launch. The 5 Biggest Mistakes Made by Beginner SEOs. SEO ON-PAGE: I fattori chiave in un'infografica. 8 Things You Need to Know About Alt-Text. How to Use H-Tags for SEO. Understanding Anchor Text. Great SEO Starts with Your Brand.

6 Tips for Adjusting Your SEO Strategy in 2016. My Single Best SEO Tip for Improved Web Traffic. How to amplify your already spectacular SEO to be super-crazy successful. 10 Small Business SEO Tactics That Won’t Cost a Cent.