Why is Facebook blue? The science of colors in marketing. 33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue?
According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color?
Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Blue: Big.jpg (620×2509) Adobe Official Color Site - Kuler USE IT. Psychology of Color [Infographic] Perhaps no choice is as vital to marketing as color.
Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.
The numbers are pretty fascinating! While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic The psychology of color directly plays into consumer behavior.
Marketing with Color Psychology What colors should you use in your marketing? Infographic of the Day: How Color Affects Purchases. Colours In Cultures. Color Psychology. By David Johnson Like death and taxes, there is no escaping color.
It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. Black Black is the color of authority and power. White Brides wear white to symbolize innocence and purity. Red The most emotionally intense color, red stimulates a faster heartbeat and breathing. The most romantic color, pink, is more tranquilizing.
Blue The color of the sky and the ocean, blue is one of the most popular colors. Green Currently the most popular decorating color, green symbolizes nature. Yellow Cheerful sunny yellow is an attention getter. Purple The color of royalty, purple connotes luxury, wealth, and sophistication. Brown Solid, reliable brown is the color of earth and is abundant in nature. Colors of the Flag In the U.S. flag, white stands for purity and innocence. Food for Thought. Color Theory Poster.