Why is Facebook blue? The science of colors in marketing. 33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue?
According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: “Blue is the richest color for me; I can see all of blue.” Not highly scientific right? After all, the visual sense is the strongest developed one in most human beings. So how do colors really affect us and what is the science of colors in marketing really? First: Can you recognize the online brands just based on color?
Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from Youtube designer Marc Hemeon, I think show the real power of colors more than any study could. How many were you able to guess? Which colors trigger which feeling for us? Black: Green: Big.jpg (620×2509) Adobe Official Color Site - Kuler USE IT. Psychology of Color [Infographic] Perhaps no choice is as vital to marketing as color.
Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors. The numbers are pretty fascinating! While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic Perhaps no choice is as vital to marketing as color.
When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Infographic of the Day: How Color Affects Purchases. Colours In Cultures. EXTRA: A short photo story about how a version of this image ended up as the 91st and final cover design of our book, Information is Beautiful.
Yes, 91 versions! Read on. Share 6.8k 5.6k 45.6k See the data Subscribe to our newsletter Subject belief Related Posts Credits DESIGN: AlwaysWithHonor.com and David McCandless. Show comments Older:What Does China Censor Online? Gender Pay Gap UK Spot the UK jobs where women are paid more than men Common MythConceptions Misconceptions & myths debunked - now interactive Making data into art A short film Intermental Towards a classification of tech-induced mental disorders Out of Your Hands Which medical conditions are most associated with your gender & descent? The Internet of Things – An Interactive Primer What is Meditation / Mindfulness Good for? Cocktails 77 drinks everyone should make Age of Genius Who old are you? Plane Truth – Every single commercial plane crash of the last 20 years Novels Everyone Should Read – Interactive Snake oil Superfoods? Subjects Close. Color Psychology. By David Johnson Like death and taxes, there is no escaping color.
It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. Black Black is the color of authority and power. White Brides wear white to symbolize innocence and purity. Red The most emotionally intense color, red stimulates a faster heartbeat and breathing. The most romantic color, pink, is more tranquilizing. Blue The color of the sky and the ocean, blue is one of the most popular colors. Green Currently the most popular decorating color, green symbolizes nature.
Yellow Cheerful sunny yellow is an attention getter. Purple The color of royalty, purple connotes luxury, wealth, and sophistication. Brown Solid, reliable brown is the color of earth and is abundant in nature. Colors of the Flag In the U.S. flag, white stands for purity and innocence. Food for Thought. Color Theory Poster.