Google Interactive Media Ads

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The Google Interactive Media Ads (IMA) SDK is an extension for Adobe ActionScript 3 and Microsoft Silverlight development frameworks. It exposes a set of APIs that allow developers to make ad requests to the DoubleClick for Publishers (DFP) or AdSense network, interpret the ad response, and report metrics back to the ad server. Many of the world's leading online video publishers use the IMA SDK to request and display video ads. This group of developer articles explains how to install and use the IMA SDK to display ads in interactive media content . Common scenarios for using the IMA SDK include displaying pre-rolls in video content and overlays in online games. The SDKs assume a basic understanding in JavaScript, ActionScript ( Flash AS3 SDK ), and C# ( Silverlight SDK ).

Welcome to Google Interactive Media Ads SDK - Google Interactive Media Ads - Google Code

https://developers.google.com/interactive-media-ads/docs/

Working with Ads - Google Interactive Media Ads - Google Code

This section explains how publishers can request and display ads using the IMA SDK for HTML5. For a working example refer to the VAST Inspector page . The SDK is distributed using the Google Common Loader infrastructure. Include the loader bootstrap script on your page, set a callback for when the SDK is fully loaded and ready to be used, and create an AdsLoader instance. https://developers.google.com/interactive-media-ads/docs/sdks/googlehtml5_ads#adsmgr
The Google AdWords API lets developers build applications that interact directly with the AdWords platform. With these applications, advertisers and third parties can more efficiently and creatively manage their large or complex AdWords accounts and campaigns.

GoogleIMA - AdWords API

https://developers.google.com/adwords/api/

YouTube Player API Reference for <iframe> Embeds - YouTube APIs and Tools - Google Code

https://developers.google.com/youtube/iframe_api_reference Note: The IFrame player API described in this document is an experimental feature that represents the next stage of YouTube Player APIs. You should not yet build business-critical applications using this API nor should you launch any applications using this API into a production environment. While you can access an early version of the API now, anticipate that functionality may change as support for new functions will certainly be added while support for existing functions may change or disappear.
As you can see, named cue points can be added to each video to create sections within the video. Cue points have an associated time within the video and may also contain other data that can be referenced as cue points are encountered along the video timeline. To change, add, or remove cue points, follow these steps: Select the video component on the Stage by clicking the Flash video icon. Open the Component inspector (Window > Component Inspector) if it's not already open. Click the cuePoints parameter once to select it and then click it again to launch the Flash Video Cue Points dialog box. http://www.adobe.com/devnet/flash/articles/vidtemplate_mediapreso.html

Flash video template: Video presentation with navigation | Adobe Developer Connection

https://developers.google.com/interactive-media-ads/docs/#platforms The Google Interactive Media Ads (IMA) SDK is an extension for Adobe ActionScript 3 and Microsoft Silverlight development frameworks. It exposes a set of APIs that allow developers to make ad requests to the DoubleClick for Publishers (DFP) or AdSense network, interpret the ad response, and report metrics back to the ad server. Many of the world's leading online video publishers use the IMA SDK to request and display video ads.

Welcome to Google Interactive Media Ads SDK - Google Interactive Media Ads - Google Code

This document provides guidelines for using the YouTube APIs to build applications that make money. It discusses types of monetization opportunities that are typically associated with several different ways that users interact with online video – video creation, organization, discovery and playback. Remember, the best way to make money using the YouTube APIs is to use your imagination. To be more specific, you should use your imagination to think of a new way to let people interact with videos and then build an actual (not imaginary) application that enables such interactions to take place.

Using the YouTube APIs to Build Monetizable Applications - YouTube APIs and Tools - Google Code

https://developers.google.com/youtube/creating_monetizable_applications
The Video Ad Serving Template (VAST) provides a standard XML-based ad response for in-stream video for on-demand video players where the ad response is parsed prior to play. Details on VAST can be found on the Interactive Advertising Bureau VAST guideline . To check whether your video player is VAST compliant, use the ad tags below. These are generated to verify that your player displays the ads correctly and calls all the appropriate tracking URLs.

VAST Inspector - Google Interactive Media Ads - Google Code

http://code.google.com/apis/ima/docs/vastinspector.html
https://developers.google.com/interactive-media-ads/docs/sdks/googleflashas3 The Google IMA SDK allows developers to request and track DoubleClick In-Stream as well as AdSense ads in a Flash video player or Flash site. You can install the IMA SDK library in your authoring environment (Adobe Flash CS3/CS4) to facilitate the SDK integration into your rich media content. Publishers can create In-Stream video or Flash-in-Flash ads in DFP.

Using the Flash AS3 SDK - Google Interactive Media Ads - Google Code

DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites. Buyers can increase return on investment through targeting, defined bids, defined budgets and frequency caps on inventory purchases. You define your audience so you are only buying what you want and when you want it. A true, open real-time bidding system enables buyers to leverage their proprietary data and bidding algorithms for even more control over media spend. Other buyers, including advertisers and boutique agencies, benefit from Ad Exchange by working with the Google Display Network . Ad Exchange sites are available to these buyers, as part of the Google Display Network, through their AdWords accounts.

DoubleClick Ad Exchange: Efficient media buying using your own data

We help ideas take flight. DoubleClick Rich Media offers a complete range of formats, a wide selection of features and cutting-edge video capabilities. Please explore the Gallery and tell us how you’d like to see your idea take flight.

DoubleClick Rich Media Gallery: See how we help ideas take flight.

The DoubleClick In-Stream Flash AS2 was the precursor to the Google IMA SDK , and allows developers to request and display ads booked in DFP. It does not support AFV, AFG, or AFOA ads. We recommend that most users work with the Google IMA component rather than the DoubleClick In-Stream SDK because many common content management rules (such as what type of ad to show, when to show it, and for how long) are already accounted for in the component. The Google IMA SDK is still useful for users who need full control over the ad's behavior in complex examples not covered by the component. Note: If you are serving a video ad (streaming or progessive) into a Flash environment, you can use DoubleClick In-Stream and Flash-in-Flash interchangeably.

DoubleClick In-Stream Flash AS2 SDK - Google Interactive Media Ads - Google Code

DoubleClick Ad Planner is a research and media planning tool that makes it possible to research sites of interest, identify sites your target audience is likely to visit, make informed media planning decisions and build your media plans. Research individual sites Use Ad Planner to get details on individual sites that interest you. Enter any site to view information such as its traffic, demographics, categories, sites also visited, keywords searched for and advertising details. If the site meets the requirements of a media buy, you can add it directly to a media plan.

DoubleClick Ad Planner: Research sites, find your audience and build media plans

DoubleClick In-Stream: Manage in-stream video advertising

Google's DoubleClick for Publishers™ (DFP) Video provides publishers with a platform to increase revenue from video advertising as well as manage costs. Fully integrated with DFP, publishers can now manage their entire display advertising through one platform, with video at its core. DFP Video was built specifically for handling the complexities of video. Its efficient trafficking workflow is the result of hundreds of hours of usability testing to minimize clicks and eliminate unnecessary inputs.