When the Nerds Go Marching In - Alexis C. Madrigal. How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama's reelection Three members of Obama's tech team, from left to right: Harper Reed, Dylan Richard, and Mark Trammell (Photo by Daniel X.
O'Neil). The Obama campaign's technologists were tense and tired. It was game day and everything was going wrong. Josh Thayer, the lead engineer of Narwhal, had just been informed that they'd lost another one of the services powering their software. They were talking with people at Amazon Web Services, but all they knew was that they had packet loss. They'd been working 14-hour days, six or seven days a week, trying to reelect the president, and now everything had been broken at just the wrong time. They'd been working 14-hour days, six or seven days a week, trying to reelect the president, and now everything had been broken at just the wrong time. ‘Making sure nothing broke’: Obama’s campaign CTO on keeping it together. Obama faces brave new Web world - Byron Tau. Four years ago, candidate Barack Obama brought the long-promised political power of the Internet to bear on a presidential campaign, raising millions and organizing thousands through a groundbreaking website and massive email list.
But four years is a millennium in the world of social media and the rich, dynamic web of 2012 will bear little resemblance to the stodgy ‘Web 2.0’-era Internet, circa 2008 - and Obama’s re-election announcement Monday was a clear sign that the White House understands that change is in order, even if it means a risky easing of control over campaign messaging. Continue Reading.
Obama & Social Media. Mobile. 10 Lessons From Barack Obama’s Online Marketing Strategy. By Alex Cleanthous : May 17th, 2011 In 2008 Barack Obama won the presidency of the United States on the back of one of the most successful online marketing campaigns in history. The time has now come again… with the upcoming U.S. elections in November, Barack Obama has re-launched his online marketing campaign with the hope of achieving similar, if not better, results than in 2008 (of course this time he has the benefit of already being the President).
In this article I’ll cover 10 areas of his 2011 strategy, as well as explaining how you might apply them in your business. 1. A High Performance Website Is Used To Drive Action When you go to www.barackobama.com the first page you see is a landing page that is focused on one thing… to get your email address and zip code. Action: What is the main action that you want your visitors to take? 2. Action: Use Google Analytics to identify the highest visited and highest performing pages on your website. 3. 4. 5. 6. 7. 8. 9. 10. 5 Email Marketing Lessons From The Obama Campaign. Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing!
President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email marketing like few before him. While he and Mitt Romney seem to email their subscribers at a similar volume, the President’s team has taken its email marketing efforts to the next level. Today, we’re going to take a look at some insightful lessons from President Barack Obama’s email marketing efforts. And we’ll even showcase some things that he does wrong! (Sorry, Mr. Let’s begin… 1. Obama’s Campaign Gets Lolz From Tumblr, Thinks Reddit’s Pretty Cool Too.
By Hamish McKenzie On September 3, 2012. How Obama's Internet Campaign Changed Politics. The Obama campaign’s use of the Internet has been cited as playing a large role in upending how presidential races are fought.
(Credit: Peter Wynn Thompson for The New York Times) One of the many ways that the election of Barack Obama as president has echoed that of John F. Kennedy is his use of a new medium that will forever change politics. For Mr. Kennedy, it was television. “Were it not for the Internet, Barack Obama would not be president.
She spoke Friday about how politics and Web 2.0 intersect on a panel with Joe Trippi, a political consultant, and Gavin Newsom, the mayor of San Francisco, at the Web 2.0 Summit in San Francisco. President Obama the online underdog - Steve Friess. President Barack Obama steps onto the campaign stage brimming with confidence and delivers the kind of rousing speeches made for TV ad sound bites.
But that confident image disappears when the Obama campaign speaks to voters by email, sending messages that sound a lot more like they’re from a desperate underdog than an incumbent commander in chief. Continue Reading If Obama campaigns emails were a TV ad Just look at the subject lines: “This is potentially devastating.” “We could lose if this continues.” Obama's New, Stretchy, Mobile-Friendly Site Redesign. The Obama campaign has relaunched its website: Things are looking a bit different around here.
We’ve done some tweaking and polishing to better showcase all the progress we're making on the ground and make sure you have the resources you need to build this campaign in your community. The site was built in-house by Obama for America's design and development teams, and is more interesting than it looks on the surface. Why? Because when you look at it in a window that takes up the whole screen, it renders like this: But when you make the window smaller, it collapses gracefully to look like this: And can even display a single column like this — hello, mobile: Our New Look.