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The medium is the message
" The medium is the message " is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message , creating a symbiotic relationship by which the medium influences how the message is perceived. [ edit ] Publications The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man , published in 1964. [ 1 ] McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
Franck Lepage
Stratégie de communication
language
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Would you like everyone who attends your presentations to keep talking about them afterwards?
Nonverbal communication
info & com Scs