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Stratégie de communication
" The medium is the message " is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message , creating a symbiotic relationship by which the medium influences how the message is perceived. [ edit ] Publications The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man , published in 1964. [ 1 ] McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
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Traduction en Français du document de Eric S.
Excerpted from Dmytri Kleiner : “Social struggles are not won by clandestinity and intrigue, but by mass struggle. The major social victories of history, the civil rights movement, the labour movement, the feminist movement, and many others, had the effect they had because of mass support and the mass mobilization of supporters, not because of heroic secret missions conducted by clandestine revolutionaries. This myth of the adventurist, intriguing, even ruthless revolutionary is very powerful, Chernyshevsky, Nechayev, Bakunin, Edlridge Cleaver, Lenin and many other seminal revolutionaries believed strongly in this view, yet despite the inspirational role these people played, the degree to which they accomplished what they set out to is quite limited.
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable? Would your chance encounters with executives in elevators and thought leaders in conferences yield action items and relationships? The answer is yes. “As someone who had little to no experience in business--outside of running my own one-man freelancing operation--all that's really saved me (so far) from madness are the skills I used as a journalist,” says Evan Ratliff, who wrote for magazines like The New Yorker before founding his startup, The Atavist . One of those skills, he says, is “being able to formulate questions that deliver useful answers, whether from advisors or clients or whomever.”