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Communication theory as a field of study

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Rhetoric. Painting depicting a lecture in a knight academy, painted by Pieter Isaacsz or Reinhold Timm for Rosenborg Castle as part of a series of seven paintings depicting the seven independent arts. This painting illustrates rhetorics. From Ancient Greece to the late 19th century, it was a central part of Western education, filling the need to train public speakers and writers to move audiences to action with arguments.[4] The word is derived from the Greek ῥητορικός (rhētorikós), "oratorical",[5] from ῥήτωρ (rhḗtōr), "public speaker",[6] related to ῥῆμα (rhêma), "that which is said or spoken, word, saying",[7] and ultimately derived from the verb ἐρῶ (erō), "say, speak".[8] Uses of rhetoric[edit] Scope of rhetoric[edit] Scholars have debated the scope of rhetoric since ancient times.

Because the ancient Greeks highly valued public political participation, rhetoric emerged as a crucial tool to influence politics. However, since the time of Aristotle, logic has changed. Cybernetics. Cybernetics is a transdisciplinary[1] approach for exploring regulatory systems, their structures, constraints, and possibilities.


Cybernetics is relevant to the study of systems, such as mechanical, physical, biological, cognitive, and social systems. Cybernetics is applicable when a system being analyzed incorporates a closed signaling loop; that is, where action by the system generates some change in its environment and that change is reflected in that system in some manner (feedback) that triggers a system change, originally referred to as a "circular causal" relationship. Some say this is necessary to a cybernetic perspective. System dynamics, a related field, originated with applications of electrical engineering control theory to other kinds of simulation models (especially business systems) by Jay Forrester at MIT in the 1950s. Phenomenology (philosophy)

Phenomenology (from Greek: phainómenon "that which appears" and lógos "study") is the philosophical study of the structures of experience and consciousness. As a philosophical movement it was founded in the early years of the 20th century by Edmund Husserl and was later expanded upon by a circle of his followers at the universities of Göttingen and Munich in Germany. It then spread to France, the United States, and elsewhere, often in contexts far removed from Husserl's early work.[1] Semiotics. The semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic sign systems. Semiotics is frequently seen as having important anthropological dimensions; for example, the Italian semiotician and novelist Umberto Eco proposed that every cultural phenomenon may be studied as communication.[2] Some semioticians focus on the logical dimensions of the science, however.

They examine areas belonging also to the life sciences—such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). Critical theory. Action assembly theory. Action assembly theory (AAT) is a communication theory that emphasizes psychological and social influences on human action.

Action assembly theory

The goal is to examine and describe the links between the cognition and behavior – how an individual's thoughts get transformed into action. It was developed by John Greene.[1] Definition[edit] Action assembly theory describes the production of behavior in two essential processes: the retrieval of procedural elements from long term memory, andthe organization of these elements to form an output representation of action to be taken.Action Assembly Theory (AAT) seeks to explain message behavior (both verbal and nonverbal). Social psychology (sociology) Sociological social psychology was born in 1902 with the landmark study by sociologist Charles Horton Cooley, Human Nature and the Social Order, which presented Cooley's concept of the looking glass self.

Social psychology (sociology)

The first textbook in social psychology by a sociologist appeared in 1908 — Social Psychology by Edward Alsworth Ross. The area's main journal was founded as Sociometry by Jacob L. Moreno in 1937. The journal's name changed to Social Psychology in 1978, and to Social Psychology Quarterly in 1979. In the 1920s W. Sociocultural evolution. Sociocultural evolution, sociocultural evolutionism or cultural evolution are umbrella terms for theories of cultural and social evolution that describe how cultures and societies change over time.

Whereas sociocultural development traces processes that tend to increase the complexity of a society or culture, sociocultural evolution also considers process that can lead to decreases in complexity (degeneration) or that can produce variation or proliferation without any seemingly significant changes in complexity (cladogenesis).[1] Sociocultural evolution can be defined as "the process by which structural reorganization is affected through time, eventually producing a form or structure which is qualitatively different from the ancestral form. " Most 19th-century and some 20th-century approaches to socioculture aimed to provide models for the evolution of humankind as a whole, arguing that different societies are at different stages of social development.

Introduction[edit] Communication Theory as a Field. Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how those elements create tension within the field.

Communication Theory as a Field

Craig mapped these similarities and differences into seven suggested traditions of communication theory and showed how each of these traditions understand communication, as well as how each traditions understanding creates tension with the other traditions. The article has received multiple awards,[5][6] has become the foundation for many communication theory textbooks, and has been translated into several different languages.[13]