Internal marketing communication

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http://qualityservicemarketing.blogs.com/quality_service_marketing/2012/11/youre-in-trouble-if-your-employees-cant-answer-these-questions.html

Quality Service Marketing: You're in Trouble If Your Employees Can't Answer These Questions

What is your organization’s mission (purpose) and where is it headed (strategy and goals)? What is expected of employees in helping the company achieve its goals? Who are your customers and why do they choose to do business with you?

Internal Marketing Campaigns: Can You Put A Number To It

http://www.themarketingsite.com/live/content.php?Item_ID=23788 24 July 2012 by Terri Brown, founding director of Actuate Can we create a measure for internal marketing campaigns?
Buckle up and change lives!

Why internal marketing campaigns fail

http://www.bizcommunity.com/Article/196/423/78265.html
Internal Enterprise Gamification: The SnapComms software blends old school motivational techniques with game design to improve employee communications, enhance workforce learning, and increase overall morale. The Rise of Enterprise Gamification

Enterprise Gamification :: Ideas and Tools

http://www.snapcomms.com/solutions/enterprise-gamification.aspx
Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. Pinterest 's collaborative approach encourages employees to not only get to know each other, but also to communicate their personalities and tastes to the wider public.

9 Ways to Engage Your Employees on Pinterest

http://mashable.com/2012/04/06/pinterest-employee-engagement/#576732-Chan-Luu
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Internal Brand