communication de crise
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Le 28 juin 2011, Greenpeace Europe lançait une campagne contre Volkswagen , un des plus importants fabricants d'automobile au monde. En fait, une voiture européenne sur cinq est une Volks. Je suis un conducteur de Vw depuis plus de 15 ans et il me semble que le fabricant a été l'un des premiers à introduire en Amérique les premiers modèles de "diesel propre"... L'objectif de la campagne ? Faire reculer le fabricant sur les émissions de C02 qu'il souhaite voir maintenir à 20%, alors qu'une cible de 30% pour 2020 semble visée par les politiciens européens. Selon Greenpeace, Vw s'opposerait aussi à l'adoption de normes plus strictes en matière de performance énergétique...grâce à l'aide de lobbyistes.
How Car Dealerships Should Respond To A Negative Review Online | Automotive Reputation Management | Ramit NarangYou’ve finally got your Car Dealership listed on Google Places ( Google’s Local Listings for Business ) and your listing is ranking! Then you happen to see someone has left you a review there …. A Negative Review What to do? How to Respond? Should you respond?
Freshly brewed blend of executive insights & advice from Marketing Executives Networking Group bloggers…mengonline.com Why “Save the Planet” Pitches Don’t Work with Mainstream Green Consumers » I wouldn’t want to be in Kenneth Cole’s shoes right now. Last week, the designer took a digital beating from an angry Facebook mob - on his own page – after a tasteless Twitter post. Cole is infamous for writing his own copy – usually cheeky oneliners about topical events. But he stepped in it big time when he hijacked the Twitter hash tag “#cairo” with a tweet about a new spring product line that made light of the civil unrest in Egypt.
Posted on February 16th, 2011 by Wendy Harman Last night we accidentally tweeted from our @RedCross account something that was meant to come from a personal account. Here’s what it looked like: We realized our honest mistake (the Tweeter was not drunk) and deleted the above Tweet.
Patrick Kerley is the senior digital strategist at Levick Strategic Communications . He is also a contributing author to Bulletproof Blog ™ and can be found on Twitter @pjkerley . When it comes to high profile lawsuits, it's often been the plaintiff's use of social media that makes headlines and wins those ever-important battles in the Court of Public Opinion. Blogs raise awareness of issues that could lead to lucrative litigation, and smart SEO and SEM campaigns can dominate the online conversation. Social media is used recruit potential class action clients. All the while, the target of the litigation — the defender — often stands mute, from a digital perspective.
As a community manager, you should expect to deal with conflict between members of your online community. What’s talked about less often is conflict between you and your community. When change breeds conflict
By Sheldon Levine - Thursday, January 20th, 2011 at 7:29 am ShareThis In 2009 I was fortunate to have lived in Australia for six months. I had a fantastic time while I was there seeing a beautiful country and meeting great people everywhere I went.
Remember the Monster's Inc. move at Domino's ? In the post, I quoted a character from the movie. CDA Agent says: "We can neither confirm nor deny the presence of a human child here tonight." Do we stipulate that there are canned customers who like to receive canned messages?
One of the most important sessions at the Global Agenda Council Summit in Dubai addressed the issue of Managing Global Risks. We are moving into an age where profound threats are emerging to the global economy, society and even the very existence of humanity. Consider something as mundane as the supply chain. Vast networks provide the world with food, clothing, fuel and other necessities.
You are here: Home / PR Axis / PR crisis case studies in real time Posted by Heather Yaxley on February 9, 2010 · 3 Comments Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated “best” or “worst” practice. And, it’s not just the textbooks, as recent incidents (eg Tiger Woods or Toyota) have seen plenty of advice from PR “experts” through online and social media.
Ink on your fingers from reading the daily newspaper and CNN as the source for all breaking news is almost a distant memory, as news comes to us now via Twitter and other Social Media channels almost instantaneously – and not through the same media filters of the past. As events take place in real time, Twitterers are commenting, re-tweeting and sharing images making the Twitterverse the place to have access to the real story, or perhaps just commentary without the accuracy of old traditional media (although that could be debated I am sure). News junkies, and the media themselves are getting their fix faster than ever, which means that when disaster happens, everyone will know about instantly – as it happens, leaving brands little time to send in the PR team to handle official statements and manage the messages.
@ BPGlobalPR We regretfully admit that something has happened off of the Gulf Coast. More to come. 3:07 PM May 19th via web A young comedy writer awoke one morning a month after the Deepwater Horizon explosion and caught a video of the Coast Guard ordering reporters off a Mississippi beach. "It made me angry," the man now known publicly as Leroy Stick tells Fast Company . "It was just so clear to me that BP cared more about saving their brand than they did about saving the Gulf of Mexico.
Doug Mills/The New York Times Lloyd Blankfein of Goldman Sachs, on Capitol Hill after the bank was accused of fraud. The firm has taken an aggressive public relations stance against critics. , celebrated for engineering cars so utterly reliable that they seemed boring, endured revelations that its most popular models sometimes accelerated for mysterious reasons. The energy giant , which once packaged itself as an environmental visionary, now confronts the future with a new identity: progenitor of the worst in American history. And the Wall Street icon , an elite player in the white-collar-and-suspenders set, found itself derided in Rolling Stone as “a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money.”
Médias sociaux > Pourquoi aujourd’hui parle-t-on de e-reputation, et pourquoi cette notion est devenue importante ?On entend de plus en plus parler de “Online Reputation Management” , de “Personal Branding” , de “Gestion d’identité numérique”, de “e-réputation”. Quelque soit le terme que l’on utilise, si on regarde plus loin que les buzzwords et mots qui font vendre, l’important pour les marques est d’admettre qu’aujourd’hui elle ne contrôle plus totalement les conversations faites autour de leur marque ( A l’heure du Social Media, les marques ne contrôlent plus les conversations ) et que ces conversations prennent de plus en plus d’importance ( Le pouvoir des conversations ), à la fois d’un point de vue : SEO : les premiers résultats pour une marque sont généralement des articles de forums, blogs, sites d’information ( Social Media = nouvel outil du SEO ? ) Prise en compte par l’internaute : je ne vous ressortirai pas ici l’importance et les chiffres du bouche à oreille sur Internet mais nous sommes entrés dans l’ère du social et donc de la recommandation.
De façon générale, les médias jouent un rôle de création, mais aussi d’amplification des rumeurs. Ce que change Internet, c’est l’ampleur de la rumeur, en la démultipliant, de façon exponentielle. Pascal Froissart (chercheur au CNRS au laboratoire « Communication et politique ») définit la rumeur comme « information qui circule en s’amplifiant et en se déformant » . Et il ajoute : « En langage Internet, à la sauce moderne, on parle aussi de buzz. »