The Business Case for CSR Communications. We’ve partnered with AHA!
, a creative communications firm, to deliver this series on CR communications. Throughout the series, we’ll explore why your company’s CR communications plan should go beyond the CSR report and give you tools to keep communication flowing all year long. Read the rest here. By Christian Hicks Stories in this series have explored ways to increase the reach and impact of your corporate responsibility (CR) communications. Quantifying impact is a challenge for all marketing communications. To wrap up our CR communications series on a forward-looking note, here are three opportunities to link CR communications to business success. 1. Based on analysis performed by Interbrand, 13% of a brand’s value can be linked to its performance in corporate social responsibility. 2. Helping employees understand—and embrace—their role in meeting your company’s environmental and social commitments can foster a stronger sense of contribution and ownership. 3.
Internal Communications Strategies To Strengthen Your Corporate Social Responsibility and Volunteering Initiatives « INTRASKOPE – INTERNAL COMMUNICATION VIEWPOINT FROM INDIA. The impact of an organization’s corporate social responsibility (CSR) initiatives on employee engagement is gaining recognition.
However, to make initiatives successful internal communicators can play an important role in overcoming skepticism, making CSR a priority, driving change and creating structure. Very often organizations struggle to create a consistent strategy for CSR, gain commitment on initiatives, enroll and sustain interest among volunteers and last but not least, communicate periodically. To be effective, internal communicators are expected to understand industry trends, listen to what volunteers want, revisit current communication practices and recommend approaches that work.
Studying industry trends For example, research reports indicates that ‘generation next’ actively seek organizations that engage on CSR and provide avenues for staff to volunteer for corporate social responsibility programs. Two Reasons Why Your CSR Program Should Engage Employees. We’ve partnered with AHA!
, a creative communications firm, to deliver this series on CR communications. Throughout the series, we’ll explore why your company’s CR communications plan should go beyond the CSR report and give you tools to keep communication flowing all year long. Read the rest here. Group portrait of Western Electric employees outside building, circa 1920 By Melanie Colburn The phrase “employees are our greatest asset” seems to be a common platitude at CSR conferences and in annual reports. Cost Savings The Corporate Leadership Council reports that companies that enjoy high engagement rates have 87 percent lower staff turnover rates and twenty percent better performance. In the technology space, median recruitment costs were over $4,000 in 2011, and can range much higher for business services and other industries.
Employee Ambassadors Customer relationships are often lorded over, cultivated and prized. It is a bold vision. How to Run a Successful Internal Corporate Social Responsibility Program « INTRASKOPE – INTERNAL COMMUNICATION VIEWPOINT FROM INDIA. I recently wrote an article (published on Simply Communicate) on tips to run a successful internal corporate social responsibility program.
Look up the highlights below. • Set context early: Establish the purpose, goals and outcomes expected before the campaign kicks off. Allow participants to clarify expectations. • Involve staff in the planning phase: Converge a core team, brainstorm on suitable approaches. Integrate local office needs and factor challenges on the ground. • Provide autonomy: Allow local teams to establish their own rhythm of running the campaign within the ambit of the overall theme.
. • Appeal to emotion: Instead of ‘support the campaign by contributing funds’ share, ‘how Lakshmi got through school due to the funds we contributed’ . • Get leadership to participate actively: Have leaders spearhead elements of the campaign and lead by example. • Highlight success stories: Recognize creative ideas and people who make a difference to the campaign. Like this: Like Loading... Why Should Companies Communicate Their CSR Initiatives Among Employees. Powered by Translate Organizational leaders should publicize their CSR efforts in an effective manner among all levels of employees to maximize any internal benefits of CSR, otherwise the employees will detect if the company is making “much ado about nothing.”
Debadutta Mishra underlines the importance of CSR Communication within the organization. The concept of corporate social responsibility (CSR) has gradually evolved over the past couple of decades, which includes all the duties and responsibilities that a business organization is required to pursue in order to achieve a balanced growth over the years. A well-organized set of CSR norms also results in the maintenance of a healthy work environment in a firm, which, in turn, boosts employee-productivity levels and lowers attrition figures. Employees also take immense pride in working for a firm that is known for its properly specified and well-pursued set of CSR policies. Debadutta Mishra can be reached at dd@indiacsr.in Loading ...