Infographic: Best practice for marketing hashtags by Twitter. Effective Twitter marketing shows brands the money. Published on by Brafton Editorial Whether companies use Twitter to engage audiences in real time or as a megaphone to reach the masses, posting powerful Tweets at the perfect time has been proven to generate revenue.
Brafton reported that 85 percent of brands saw improved user engagement when they incorporated real-time marketing practices across their websites. These features include live chat options and social sharing icons, and leveraging the right Twitter marketing campaigns can add more dollars to profit margins. SumAll’s Mark Uzunian wrote a blog post a few months back that calculated the exact value of Twitter content in today’s socially driven marketplace.
While the microblogging network has grown into a standard practice for many businesses, it’s important for marketers to understand how it compares to other mobile-first applications. Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards. A few months ago, we told you that Twitter was testing out Lead Generation Cards.
The bad news was that it wasn't rolled out to everyone ... until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody! We wrote about the news in great detail back in May, but let's go over it again real quick for those who missed it the first time. #HootTip ~ Use HootSuite HootFeed to Display Social Messages at Events. Ever been to an event or conference where you wish the audience could be more interactive?
Today, attendees at all kinds of events are bound to Tweet. What if you could capture those Tweets by searching related keywords, #hashtags and @mentions and projecting them in a real-time stream across your entire event? Meet HootFeed. This customizable full-screen Twitter feed is built for live events and digital displays. Showcase your audience’s Tweets on the mainstage or have them on LCD screens scattered throughout your event.
HootFeed is browser based with no installation required and only takes a few minutes to set up. Go to hootsuite.com/hootfeedSign up with your email address.Enter one or more search terms you want to see featured on your live feed. Here’s a fun tip: We display HootSuite-related Tweets in a daily, live HootFeed on LCD screens around the office. Note: Want to stream the same HootFeed over multiple screens so that everyone sees the same feed? How to Create a More ReTweetable Tweet. Dan Zarrella opposes unicorns and rainbows, specifically the ones that speak such lies as: “Good ideas naturally go viral and are easily spread around the net.”
Dan the scientist (a Social Media Scientist. Betcha didn’t know that existed till now) shows us that contrary to the filthy lies told to us by the “Prophets of the Rainacorn” that there are lots of good ideas that have indeed gone nowhere while lots of bad ideas have spread faster than the zombie making KV Virus. Dan studies social media behavior from a data-backed position enabling him to teach us scientifically grounded best practices to help us maximize our time and effort. I just signed up for his newsletter and received his PDF report: “The Science of ReTweets 2009”. It’s slightly dated (based upon internet years) but it remains highly relevant.
Here is what I gleaned from Dan’s report: 12 Step Program to Achieving ReTweet Nirvana Follow The “Non-Suggested” (people Twitter DID NOT suggested you follow). Final Retweet Advice. How to choose a hashtag. The hashtag (#) has become one of the most valuable assets in any modern marketing campaign.
The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results. To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign. It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.
One way to make sure it is memorable is through media integration. We’re often asked if a brand new hashtag always has to be created (rather than using a word or phrase people already use). You can find a high resolution version of the graphic here. Top 10 Musicians With The Most Fake Twitter Followers [INFOGRAPHIC]