Social Media Holiday Purchases Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a result of social media interactions36% of social media users trust brands that have a social media presence52% of users are willing to pay more for brands that they trust80% that received a response on a brand’s social channel went on to make a purchase • Twitter accounts with the most followers worldwide in October 2012 | Ranking Reading support This statistic presents a ranking of the most popular Twitter accounts as of March 2014, sorted by the highest numbers of followers. During that month, singer Katy Perry's account @katyperry had 51.83 million followers. In comparison, US President Barack Obama's account was followed by 41.85 million people. Celebrities and Twitter Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 140 characters in length. In order to establish authenticity of identity on Twitter, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by Twitter. Twitter provides a near-instant access channel to celebrities. Major sporting events and industry award shows such as the Grammy or Academy Awards generate lots of online buzz on Twitter.
How User-Generated Content Is Changing SEO Cathy Halligan is the senior vice president of sales and marketing for PowerReviews. Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com. Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands' End. Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers. Google has long been the first choice of consumers who are looking for information online, and it has monetized its search offering well (32% revenue growth to $9 billion-plus in Q2). Consider this: The results: So what’s the bottom line?
PlayStation: Real Time Projection Mapping Ads So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they were created with real-time tracking, no special effects and shot in a single take, which is no easy feat… just watch! The campaign was created to showcase PlayStation’s “Immersive Movie Experience”… Seriously cool huh?… Can you guess the films? Created by The Found Collective. Be Sociable, Share! 3D Projection Mapping, PlayStation, PlayStation Immersive Movie Experience, Projection Mapping, Real Time Projection Mapping, Sony PlayStation, The Found Collective
Twitter Study Reveals the Secret to Getting More Followers After analyzing the Twitter profiles of 36 million users who have generated more than 28 billion tweets (that's 794 tweets per person in three years on average), Beevolve's social analytics research reveals user follower bases directly correlate with how much they tweet. A Twitter user who has written 1 to 1000 tweets has an average of 51 to 100 followers, whereas users who have tweeted more than 10,000 times tend to be followed by 1,001 to 5000 individuals. It's estimated that a person with more than 15,000 tweets has between 100,001 to 1 million followers. Beevolve's report, called "An Exhaustive Study of Twitter Users Around the World," takes a look at users' demographics, follower stats, gender preferences, favorite keywords and smartphone/app preferences. SEE ALSO: 15 Twitter Accounts Every Space Lover Should Follow It turns out the average Twitter user is an English-speaking 28-year-old woman with about 208 followers. What's the most surprising thing this study reveals?
Articale about marketing communicationsin digital era | juratep Marketing communications Through social media internet users perform various tasks online, therefore social interactions continue to grow as a result marketing managers need to understand how and why people are using social media and what consumer behaviour can be developed (Hoffman, Thomas & Novak, 2011). Hoffman, Thomas & Novak (2011) examined five social media outlets in order to understand consumers’ behaviour in todays’ changing environment. Hoffman, Thomas & Novak (2011) pointed out these main social media channels: portable social graphs, the power of the like, the foot stream, social data mining, smart signs. The increasing popularity of the Facebook has significantly widened the reach of users’ social graphs via ‘social plug-ins’. Therefore, social plug- ins promote word to mouth, increase interactions and generate marketing insight to consumer behaviour (Hoffman, Thomas & Novak, 2011). Another very important key of social marketing is data mining. 4 C’s framework Reference:
Canal+ Borgia 360 Multi-Device Experience The Canal+ Borgia TV series is the world’s first 360 degree narrative that works seamlessly across your desktop, iPad and iPhone to provide a complete experience. The campaign has already picked up a number of awards, and aims to pull new viewers into the brand new show about a family worse than the Mafia, and you’ll be placed in the middle. The campaign places you as a key investigator in the series, and you’ll be responsible for tracking the family through a 360 degree video experience that was shot exclusively for the campaign. I’d really love to see more of this kind of story telling online. Be Sociable, Share! 360 Experience, BETC Digital, Canal+, Canal+ Gorgia, Digital Campaigns, iPad Campaign, iPhone Campaign, Multi-Device Experience, Multi-Platform Experience
Twitter Hacking Victims Find Stolen Accounts Sold On Black Market Eric Weaver tried logging in to his Twitter account this summer, but he was locked out. A hacker had broken into his account and changed the password. But it didn't end there. With a little digging, Weaver found that his Twitter handle -- @weave -- was being sold in an online forum at HackForums.net. "I was surprised this was all happening so openly," said Weaver, an advertising executive in Seattle. Weaver's experience is not unique. This week, Twitter user Daniel Dennis Jones detailed in a Storify post how his Twitter account -- @blanket -- was hacked, stolen and put up for sale on the black market. Experts say the underground market for Twitter accounts and the apparent ease with which they are stolen raises questions about security at the popular micro-blogging site. “Why is Twitter not doing that?” Twitter did not respond to repeated requests for comment. Such software -- known as a “Twitter cracker" -- can be easily purchased online. “They’re just bored kids,” he said.
Can You Measure the ROI of Your Social Media Marketing? References (10) 1. Lenskold Group, “2009 Lenskold Group/MarketSphere Marketing ROI and Measurements Study” (Manasquan, New Jersey: Lenskold Group, 2009). 2. D.L. Hoffman and T.P. 3. 4. 5. 6. 7. 8. 9. 10. Show All References How To Get More Twitter Traffic Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that tend to lead to higher click-through rates for tweeted links. A few key points to getting the highest clicks on your tweets: Length - keep your tweets to 120-130 characters longLocation – place your link 25% of the way into your tweetLanguage – include the words via, @, RT, please and checkLanguage – use more adverbs and verbsTime - tweet on a Friday, Saturday and Sunday during the afternoon Will you be getting more out of your Tweets?