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Fraternity Allegedly Used Color-Coded System to Roofie Girls. Wisconsin Frat Investigated for Roofie Scheme. A frat at the University of Wisconsin-Milwaukee is being investigated by police after members allegedly employed a "color-coding system" to determine which girls at its party should be roofied.

Wisconsin Frat Investigated for Roofie Scheme

The Journal-Sentinel reports that three girls and one boy landed in the hospital last weekend when they were unable to walk or talk after leaving a party at the Tau Kappa Epsilon frat house. The girls were each found with red Xs on their hands; the man had a black X but reportedly drank from one of the girl's cups. Students said the frat bros were pouring drinks out of sight, and that some vodka drinks appeared "cloudy. " They also said that girls — specifically "hot girls — were allowed to purchase $8 notecards that gave them access to the entire house and allowed them to receive free drinks from one of the bars. From the Journal-Sentinel: One student has been arrested in connection to the incident.

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know. Technology is transforming how modern entrepreneurs stay connected to their business, their team and their industry.

The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know

In this series, learn more about the cutting edge tools and thinking allowing innovators to stay ahead of the trends. The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year -- if not quarterly. Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources. Here are the top five social media trends every entrepreneur needs to think about for 2014 and beyond: 1.

Recent Articles From Jayson DeMers This bid by Facebook is aimed at increasing advertising dollars. Related: Stop Talking About Yourself So Much on Social Media and Listen 2. 3. 4. 5. 5 case studies of brands using niche social sites (and why you should too) There is a very difficult, fine line for brands using social media and where you decide to focus your efforts. You want to avoid opening up a brand account on every single social platform just because you can, but then you also want to focus on the niche sites where you will have to fight less hard to be heard amongst the noise and where you can reach people on a more targeted basis.

The trick is, of course, to throroughly research the niche sites you might be interested in and find out if you actually have something to add to the mix. If your product is very visual for example, then Instagram might well be the place for you, exceeding the opportunities available in a format like a Facebook Page. According to emarketer, niche social sites are starting to see significant growth in terms of unique visitors and time spent on the site.

In the case of Pinterest, they have experienced a 52% increase in average time spent on the site since May 2011. Lands' End - Pin It To Win It. Social Media Trends That Are Sticking Around In 2014. At the beginning of every year, thought leaders, businesses and analysts make predictions as to what social media trends will emerge and rule over the next 12 months.

Social Media Trends That Are Sticking Around In 2014

Often a few of these predictions hold true, but many peter out along the way. In 2014, new technologies, wearable tech and anonymous apps have been the talk of the social media world. All the while, the following 5 social media trends have been sticking around in the background and making a huge impact on social media for business. 1) Social Video So far, 2014 has been a huge year for social video. At the start of this year, Jeanette Gibson, VP Customer Success & Community at HootSuite, predicted the explosion of social video saying “because short, shared, online video is so popular amongst younger generations, many brands are also embracing it as a powerful marketing tool.” Facebook showed a commitment to the future of social video in their purchase of Oculus Rift, a virtual reality platform, this past March.