People analytics: ‘Moneyball’ for human resources. Lord knows it’s expensive and time consuming, and even when they get it, it’s not clear how much students actually learn.
But the one thing you could always say about a college degree was that it led to better jobs because it served as a reliable and invaluable signal to employers about a job applicant’s intelligence and persistence. Or maybe not. Michael Rosenbaum knows from fancy degrees — he’s got a BA and law degree from Harvard, along with a master’s from the London School of Economics. But at the two software companies he has founded in Baltimore, 40 percent of the programmers have no college degrees, and half of the others got theirs from community colleges.
The reason is simple: Statistically speaking, a degree from a fancy college has zero correlation with success in writing software. How Sports Data Analytics Is Upsetting The Game All Over Again. One or two games in MLB is often the difference between advancing to the post-season or staying home, and an entire season can be determined by a couple of good or bad pitches.
There is a huge competitive advantage to knowing the opponent’s next step. State of Data Quality? Worsening. In fact, about 9 in 10 respondents to the survey said they suffer from common data errors, and 78% have problems with the quality of the data they gather from disparate channels.
Interestingly, US companies find that company websites produce the poorest data quality, followed by call centers, while on a global level those positions were reversed. A First Look At Echobox, An Analytics Tool For News Sites That Actually Helps Drive Traffic. “It’s baffling to me why existing analytics tools are so backward,” says Antoine Amann, founder and CEO of Echobox.
“They are mainly descriptive, typically showing you tons of fancy graphs and charts, but they don’t actually analyse the data for you.” His startup, an analytics tool for news publishers, turns this approach on its head. Instead of simply displaying an abundance of analytics, Echobox looks at a site’s visitor data and, using its own algorithms and machine learning, actually recommends actions to take, including editorial, to drive additional traffic.
Crucially, those recommendations are written in plain English. Unilever's Massive Job Cuts Put Other Marketers on Notice. Google Rolls Out Metrics Tool To Track Cross-Device Conversions. Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning.
You can sign up to receive Social Media Insights here or at the bottom of this post. Google Google has launched a new tool for AdWords that lets advertisers track conversions across devices. Google will use anonymous estimates from signed-in users to determine where people are viewing search ads and whether they acted on that ad on another device. It's an important move in the ongoing race among Internet companies to provide advertisers with better data on users. Last week, Google ad sales chief Neal Mohan said 90% of consumers switch between devices to complete one task. In other news … Google Analytics To End Support For IE8 By Year’s End. Internet Explorer 8, which launched in 2009, isn’t exactly a modern browser by any standards and it’s slowly turning into the new Internet Explorer 6.
9 Data Sets Every Ecommerce Company Should Measure. To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.
Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below. 1. Is Google's Universal Analytics A Game Changer? Mind the Audience Measurement Gap. The Web is reputably the most measurable of media, yet it loves to fight over numbers.
There’s one quarrel as old as the commercial Web: the gap between publishers’ server audience stats and those from measurement services. The biggest reason why monthly uniques don’t match up is because site-side analytics measures cookies, while dominant measurement service ComScore combines panel- and census-based methods. Measuring audience via cookies has pluses and minuses. The upside is those are actual visits measured, not audience figures extrapolated from samples.
Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity. Google Analytics just stepped up their real-time reports by adding four new features: an events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views.
Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. Know the Difference Between Your Data and Your Metrics - Jeff Bladt and Bob Filbin. By Jeff Bladt and Bob Filbin | 11:00 AM March 4, 2013 How many views make a YouTube video a success?
How about 1.5 million? That’s how many views a video our organization, DoSomething.org, posted in 2011 got. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need. It was twice as popular as any video Dosomething.org had posted to date. Zero donations. What happened? Facebook's Plan To Kill The Tracking Cookie. Prevent Analysis Paralysis By Avoiding Pointless A/B Tests. Editor’s note: Robert J. Moore is the co-founder of RJMetrics, a company whose software helps online businesses make smarter decisions using their own data. He also previously served on the Investment Team of Insight Venture Partners. Follow him on Twitter @robertjmoore. Prevent Analysis Paralysis By Avoiding Pointless A/B Tests. Bitly Releases Social API Giving Developers Access To Curated Data.
URL shortener Bitly has opened its social data API allowing developers to gain access to its analytics showing what content has been shared on its service across social networks. Its API comes with three new services: realtime search, attention spikes, and metadata about URLs. The release of this new feature is the the latest in a series of developments aimed at bringing the benefits of the service to more users. Last summer, it released a new set of social discovery features and even redesigned its site.
With these features came the ability to “easily save, share, and discover links, search and find saved bitmarks, curate groups of bitmarks into bundles” and more. Database Marketing content from Chief Marketer. Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI. Stephanie Miller | July 23, 2012 | 1 Comment inShare21 The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. NEW! Google Analytics Mobile App Tracking: Data & Reports. The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps.
Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App tracking and reporting. This post is all about the new mobile app data and mobile app reports. The only technical thing I will say is that mobile app tracking takes more setup. 7 Time-Saving Google Analytics Custom Reports. Piwik Open Source Analytics: A Primer. 5 Vital Facebook Reports Every Community Manager Should Know.