Top Facebook Marketing Resources – Compiled in Storify Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a solid way to then share your curated content with your community, your prayers have been answered! Storify allows you to easily search, find specific content, drag and drop individual stories, and create your own selection of content. And, to top it off, the full story comes as an embeddable widget. Love that! The possibilities are endless. Storify is designed for users to compile a variety of social updates on a certain topic from a variety of sources in one place. Below, I’ve created a selection of some of my most popular Facebook marketing blog posts and videos, along with a handful of current tweets pertaining to Facebook marketing resources.
How To Create the Perfect Facebook Fan Page This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P”, not to be confused with your personal Profile). Maximize Your Avatar Visibility Profile pictures on Facebook can have a maximum size of 200×600 pixels. Install the Static FBML App and Add a Custom Tab Do a search for “static FBML” on Facebook (or just click here), and click “Add to my Page” in the upper-left. Now what you want to do is create your tab. Add Content to Your Custom Tab If you go view your Page now, you’ll notice when you click the “>>” tab there is now an “FBML” option in the drop-down. To add content, click on “Edit Page” again on the left below your Page image. Let’s start by changing the title of the tab.
Custom Facebook Page This video tutorial describes how you can create custom apps for your Facebook Fan pages in minutes. Your Pages can have maps, tweets, slideshows, music and more inside Tabs. Facebook has made some significant changes to the layout of Facebook Pages in recent months. The custom landing tabs are gone and all Facebook Pages are now rendered using the new Timeline view. Page owners can add cover photos and they can also highlight important stories by pinning them to the top. Facebook Pages, by default, include apps for Events, Photos, Videos and Notes. The official Facebook Page for Nokia has a Welcome Tab that highlights some of their recent phones. Have you ever wondered how do big brands create such interesting Facebook pages? Building Custom Tabs (Apps) for Facebook Pages Facebook Apps for Pages, in simple English, are like regular web pages that are embedded inside Facebook using the IFRAME tag. How to Create a Facebook App for your Page Step 1: Open Google Sites and create a new site.
Facebook: Liked to death | Rafe's Radar We are cheap bastards, the lot of us. We don't want to pay for content. The New York Times puts up a pay wall that's leaky by design, so nonpaying readers can share stories they like with other people and articles pop up telling people how to take advantage to read all the newspaper online for free. The underlying conceit being that if you can get it all for free, no matter how valuable it is to you, you're a sucker if you actually pay. But if we won't pay with cash to see stuff we like, there are other ways that publishers and marketers can extract value from our attention: By turning us into advertisements. The latest experiment in micro-monetization is putting a "Like wall" between readers and content. There are other pieces of content like this. The idea, in these and other tests, is obviously to get people to tacitly recommend products on Facebook, in exchange for access to the online services. It's got to stop, for two reasons. First, it's bad for Facebook and its users.
How to get your own Facebook Send button right now - TNW Facebook If you’ve missed the news about Facebook’s new send button, make sure to drop by our coverage of it here. No worries, this piece will still be around when you get back. Done? Head to the Send Button page and create your button Once created, make sure to tag it for different languages, and if needed adjust your width to accomodate them: 10 Proven Strategies for Greater Likeability on Facebook Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. Listen to your customers and prospects. 1. The number one benefit of a brand’s involvement in social media is the ability to listen to conversation about its brand, competitors and target audience’s wants and needs. For a good case study on how listening in social media has impacted millions of dollars worth of sales, check out IBM’s Listening for Leads program. 2. EdgeRank, Facebook’s algorithm for determining what appears at the top of people’s News Feeds, might be the single most important online innovation of our time. At any given time, as a brand, you’re competing with all of your fans' friends and other brand pages for attention. 3. 4. 5. 6. 7. 8. 9. 10.
15 Frequently Asked Questions About Facebook Pages Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There's even a handy Leaderboard - Top Contributor - with points system to see which users have been most helpful. Links just go to the user's personal Profile, though. It would be great to see all their answers in one place, similar to user profiles on Quora.] The Help Center can be difficult to navigate and zero in on the exact solution for the issue you’re having on Facebook. I often find the most reliable way to find information on Facebook is to actually do a Google search! Then, there’s Facebook Questions which I have yet to find useful, quite frankly. You could certainly search for answers to your Facebook questions on Quora – in many ways, this platform is easier and more helpful than Facebook’s Help Center and Questions. 1. You first need to get a minimum of 25 fans. 2. To post as your Page, in the top nav bar click Account > Use Facebook as Page. 3.
Most Brands’ Facebook Pages Get Lost On Google Nearly all major brands ‘ webpages incorporate search engine optimization tactics, but only 30 percent incorporate that same logic into their Facebook pages. So declares a press release put out by BrightEdge, which sells software for boosting SEO across the enterprise. The company reviewed the top 200 brands and found that almost all of their websites show up at or near the top of Google search results for their names, but 70 percent didn’t have Facebook or Twitter pages in the top 20 results. More specifically, 71 percent had Facebook pages that did not appear in the top 20 results of a search for the specific brand name, while 68 percent had Twitter accounts that didn’t rank in the top 20 results. Most experts agree that people don’t click past the first 10 results for anything they search for on the web — hence the need for search engine optimization techniques to capture more traffic. Readers, what do you think of BrightEdge’s findings?
The 7 Biggest Fan Page Marketing Mistakes After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. One of the biggest surprises to me, in teaching Facebook marketing to many audiences, was that most business owners don’t understand how people use Facebook: This is also a good reason to look at Facebook Groups, because every time any Group member posts or comments, everyone gets a notification.