An interview with Jon Morter, a social media pioneer and campaigner. - Our Newsroom. Jon Morter is a Rock DJ turned social media pioneer and campaigner.
With his wife Tracey, they have created some of the most well known social media campaigns including the likes of the Rage Against the Machine for Christmas No.1 and the campaign to save BBC 6. He now runs the social media company Big Other with Jamie Turner. 1. You began your career as a Rock DJ and you’re now an award winning ‘social media campaigner,’ how did this change come about? I do still DJ a little when I can, but yes when I started out as a Rock DJ I had no aspirations of ever being a campaigner as such, plus online didn’t really exist back then. Facebook was what really showed me how powerful social media could be. 2. Well #80sTweets was let’s say a well-timed fluke (if that term exists!). WHY was it successful? Rage was successful by being a simple campaign with a very clear goal and me ensuring as many people as possible knew this. Seattle Seahawks Turn Up the Volume of Their Online Fan Base. Seahawks’ Proactive Community Management Scores Big During the Super Bowl Season With some of the loudest fans in the country, the Seattle Seahawks were looking to keep up with their online communities by adding social media support during the team’s playoff run.
Instead of distributing high volumes of generic responses, the Seahawks turned to Edelman Digital to assist in the creation of a social media strategy centered around quality, personalized, visual content. Following a short onboarding window, the team was challenged with mastering highly specific nuances regarding the rules of engagement. Edelman Digital was up against the clock when sifting through a high volume of social media engagements on a daily basis, and partnered with the Seahawks’ in-house team to identify and interact with excited and engaged fans.
What’s The Role Of Curation In Search. Earlier this year Tom Foremski brought a collection of fascinating friends and colleagues together to explore the growing notion of content curation on the Internet.
What is it? What does it mean? I strongly suspect that no person other than Tom has the ability to bring such a diverse group of smarties together in one place. Tom clearly curates his colleagues. He named this aggregation The SF Curators Salon, and it has had several gatherings since. Apparently, no one double checked the guest list because I was lucky enough to get an invitation to the inaugural meeting at Specs’, the infamous bar where many a member of the Beat Generation use to imbibe in North Beach. A fellow founding member, and one of the original people working with Tom to make the curation salon a reality, is Oliver Starr. At the last meeting he and I talked about the impact of curated content on how people are now finding information on the Internet.
Social News: SMCSFO Presents Social Media & Journalism. Invalid quantity.
Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name. Please enter an email address. Please enter a valid email address. Please enter your message or comments. Please enter the code as shown on the image. Please select the date you would like to attend. Please enter a valid email address in the To: field. The Hollow Core In Social Media Numbers - Many Are Fake Or Empty Accounts. Posted by Tom Foremski - February 14, 2012 The numbers of users reported by Facebook, Twitter, Google, and many other sites, are closely watched.
They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering. But how accurate are these numbers? In some anecdotal cases, the number of users, active and actual, could be as small as one-third. And nearly one-half of user accounts could be fake or contain no user profiles. No user profiles means very little usable data for marketing or advertising campaigns. Building The Implicit Social Graph.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Google Plus is Google's latest attempt at building an explicit social graph that they control, but Google has been building out an implicit social graph for quite some time. This graph is still relatively naive compared to the maturity of the link graph, but search engines continue to develop this graph. Since it is already directly influencing rankings, and its value will increase, it’s important to understand how this type of social graph is being built.
List of Corporate Social Media Strategists, Corporate Community.
Automotive. Business Services. Consumer Product Goods. Electronics, Devices, Mobile. Financial Services. Health and Life Sciences. Hospitality, Food Service. Technology, Hardware, Networking, Component, Computer. Government, Armed Services, Education. Media and Entertainment. Retail. Technology, Software, Internet.