Branding. Crowdfunding. Consumo colaborativo. The sharing economy: a whole new way of living. In 2006, serial entrepreneur and investor Martín Varsavsky – inspired by a conviction that he could cloak the world in free Wi-Fi by encouraging people to share their home connections – founded Fon in Madrid.
The company is now the largest Wi-Fi network in the world, with almost 12m hot spots in more than 100 countries. "My general thinking at the time was that we live in a world in which benefits are only accrued through economic growth and the endless consumption of resources, and that there have to be other ways that are of more benefit to people," he says. Consumo Colaborativo. Alquiler de coches entre particulares. HABILIDADES DE COMUNICACIÓN: Técnicas para la Comunicación Eficaz. Características de internet como canal de distribucion. Sites/default/files/downloads/distribution_survey_d-a-ch_scheggfux_2012_eng.pdf. Camera+: An Apps to Riches Story. How Lisa Bettany went from struggling photographer to app evangelist.
Lisa Bettany is Camera+ app's leading web evangelist and part of a team of six developers. When Lisa Bettany's skating partner accidentally dropped her on the ice eight years ago, the Canadian figure skater had no idea that the back-breaking fall would ultimately lead to a lucrative new career as a developer of iPhone apps. But Bettany, 29, not only got back on her feet but took advantage of her seven-year recovery to master photography, start a blog, and, two years ago, partner with an international team of six developers to create Camera+, the top-ranked camera app in Apple's iTunes store. The app, which gives iPhone and iPod Touch users the ability to enhance, edit and share photos via Flickr, Facebook, and Twitter, has been downloaded more than 3 million times since it launched in June 2010. QR Codes for Marketing: A Unique Way to Bridge Offline and Online Media. If you live in the U.S. you may have begun to notice some unusual-looking square boxes appearing in print publications and advertisements.
These 2D matrix barcodes are called QR Codes, or Quick Response Codes. QR Codes are similar to the standard bar codes that currently appear on all types of consumer products, except QR codes can contain much more information than traditional barcodes. QR Codes have been widely used in Japan and Europe in recent years, but are only now starting to gain use with marketers in the United States. Major U.S. businesses that have begun using QR codes in advertising and promotions include Best Buy, Ralph Lauren and Pepsi. You can think of a QR code as a paper-based hyperlink that connects the physical world with the online world. Penetración de las redes sociales: iPhone vs Android. What is In-App Purchasing? - Definition from Techopedia. Estereotipo. Un estereotipo (del griego: στερεός [stereós], «sólido», y τύπος [typos], «impresión, molde») es la percepción exagerada y con pocos detalles, simplificada, que se tiene sobre una persona o grupo de personas que comparten ciertas características, cualidades y habilidades, y que buscan «justificar o racionalizar una cierta conducta en relación a determinada categoría social». Por lo general, cuando en algún caso se concreta es porque ya fue aceptada por la mayoría como patrón o modelo de cualidades o de conducta.
El término se usa a menudo en un sentido negativo, considerándose que los estereotipos son creencias ilógicas que limitan la creatividad y que solo se pueden cambiar mediante el razonamiento personal sobre ese tema. From Minimally Viable To Maximally Buyable Product. Very good post.
I agree 100%; but not sure that these are the only things for MBP. Interesting angle on the MBP as the next step after the MVP. I'm looking forward to seeing strategies with these constructs, and how to present them to potential investors. Nice insights... I think you've got a very good point. Perfection By Subtraction – The Minimum Feature Set. “By knowing things that exist, you can know that which does not exist.”
Book of Five Rings I was having coffee with a former student who was complained that my idea of building a first product release with a minimum feature set was a bad idea. (One of the principles of Customer Development is to get out of the building and understand the smallest feature-set customers will pay for in the first release.) “Steve, you’re wrong. I can’t get more than one of ten potential customers to think that this is something they’d buy.” The Minimum Feature Set is Not The GoalThis minimum feature set (sometimes called the “minimum viable product”) causes lots of confusion. The reality is that the minimum feature set is 1) a tactic to reduce wasted engineering hours (code left on the floor) and 2) to get the product in the hands of early visionary customers as soon as possible. You’re selling the vision and delivering the minimum feature set to visionaries not everyone.
Scrum and XP from the Trenches. The tricky part to agile software development is that there is no manual telling you exactly how to do it.
You have to experiment and continuously adapt the process until it suits your specific situation. This book aims to give you a head start by providing a detailed down-to-earth account of how one Swedish company implemented Scrum and XP with a team of approximately 40 people and how they continuously improved their process over a year's time. Under the leadership of Henrik Kniberg they experimented with different team sizes, different sprint lengths, different ways of defining "done", different formats for product backlogs and sprint backlogs, different testing strategies, different ways of doing demos, different ways of synchronizing multiple Scrum teams, etc. They also experimented with XP practices - different ways of doing continuous build, pair programming, test driven development, etc, and how to combine this with Scrum. Emprendedor. Portal de Emprendedores de la Comunidad de Madrid.
Entrepreneurship Corner: Stanford University's free podcasts and video clips of entrepreneurial thought leaders and innovators from Silicon Valley. Una iniciativa de la Fundación Banesto Sociedad y Tecnología. Fundación EMPRETEC: Noticias. Compañía startup.