Symbolism and color
Color Symbolism Theories (Article source: Color Logic for PowerPoint ) Color conveys meanings in two primary ways - natural associations and psychological symbolism. No, it’s not mind control.
Color & Meaning In Advertising COLOR & MEANING IN ADVERTISING Source: http://www.color-wheel-pro.com/color-meaning.html Red Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color.
symbolism and colors in advertising
Just imagine how this world would be without colors or better still imagine yourself living in a world that is only in black and white. Would life be as beautiful, enjoyable and splendid as how it is now with regards to color? The beautiful blue sky would lose its unique color, trees and flowers their Did You Know?: The Meaning of Colors - Color Symbolism
Blue is the overwhelming "favorite color." Blue is seen as trustworthy, dependable and committed. The color of sky and the ocean, blue is perceived as a constant in our lives.
Color symbolism in art and anthropology refers to the use of color as a symbol in various cultures . There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ] In fact, the same color may have very different associations within the same culture at any time. For example, red is often used for stop signs [ 3 ] or danger. [ 4 ] At the same time, red is also frequently used in association with romance, e.g. with Valentine's Day . [ 5 ] White variously signifies purity, innocence, wisdom or death. Blue has similarly diverse meanings. Symbolic representations of religious concepts or articles may include a specific color with which the concept or object is associated. [ 6 ] There is evidence to suggest that colors have been used for this purpose as early as 90,000 BC. [ 7 ] Color symbolism
Color symbolism can vary dramatically between cultures. Research has also shown that most colors have more positive associations with them then negative. So, although some colors do have negative connotations (such as Black for a funeral or for evil), these negative elements are usually triggered by specific circumstances. Peoples age also has an effect on how colors are perceived. For example, children tend to like bright, happy colors. Symbolism: Colors
symbolism and color