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Productivity, Guest Columnist When you have a presentation to make, it's tempting to ask yourself right away, "What am I going to say? How much information can I fit into the allotted time? Which visuals should I use?" So, you may immediately dive into the process of selecting material, developing an outline, creating slides and rehearsing content. Although these steps are important, you risk heading off in the wrong direction unless you first consider the most important element of your presentation – the audience.

5 Digital Marketing Commandments for Luxury Brands Duke Greenhill is the founder and CEO of Greenhill+Partners, a premiere New York-based creative marketing agency specializing in luxury brands and engaging the emerging affluent. You can reach them at TheFutureOfBranding.com. Lately people are talking about luxury brands and digital marketing. I can't count the number of times this week I've seen tweets asking, "Is Digital Killing the Luxury Brand?" Invariably, these discussions evaluate the dangers of leveraging a wholly democratic platform in order to promote a wholly exclusive industry.

Google URL Shortener Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more. To refocus our efforts, we're turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We're excited to grow and improve the product going forward.

Five science apps to check out in 2013 From tiny molecules to gigantic planets, science apps can help you to explore the world in new ways. Five science apps that you should check out in 2013 if you haven’t already are Star Walk, SciSpy, NOVA Elements, What’s Invasive and NASA App. Star Walk. Free iPad Apps to Teach Current Events My students use their iPads as creators every day, whether they are recording their thoughts, using virtual tools or publishing authentic assessments. Content can be both created and consumed using an iPad, and my students take on both roles. There are abundant resources for content consumption, and these apps can be used to teach current events. Many schools are increasing their use of informational and multimedia texts in order to align their instruction to the Common Core Learning Standards. It's important to acknowledge that current events are more than just articles in a newspaper. There are a variety of free iPad apps that students and teachers can use to access high-interest texts and video clips that will connect your classroom to the world.

gnitive Differences Between Adults & Children Author: Jeff Durham - Updated: 15 September 2012| Comment There’s an old saying that goes “you can’t teach an old dog new tricks” and, whether you believe that or not, the same principle cannot be applied to humans. In fact, adults can learn just as easily as children but there are several basic differences between what works effectively for adults and what works best for children. Experience Of Life As an adult, you’ll have had far more experience of life in general than a child and whilst this can help an adult more than a child when it comes to learning, it can also hinder them and a child’s lesser experiences can occasionally prove more beneficial. Six tools content marketers should be using daily Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools. As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space. Here are six immediate standouts from the pack that I feel other content marketers should be using and why. Little Bird Who: Marshall Kirkpatrick. Former ReadWriteWeb and Techcrunch writer who frequented the top of the Techmeme leaderboard during his blogging days.

Why Facebook is blue: The science of colors in marketing 33.5K Flares Filament.io 33.5K Flares × Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. AAAS app list Apps are the latest way to connect users to information via tablet computers and smartphones. These programs offer users the opportunity to hold science in their hands and put quality resources in science, technology, engineering, and mathematics literally at their fingertips. Science NetLinks is in the early stages of gathering and reviewing STEM-related apps for both the iPad and the Android.

Edutopia In part one of this series, I shared how I use freely available video in my reading and literacy methods course to help my preservice teachers understand close reading instruction at a level that could not be attained through reading and discussion alone. In part two, I shared my curated collection of videos for general Common Core info, as well as videos to teach the close reading, text complexity and informational texts standards. Below is my curated collection of videos of exceptional professional websites for reading teachers that feature videos and resources on word generation, explicit instruction, graphic organizers and text difficulty, among other topics.

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