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Webmarketing & co'm : communication interactive, e-commerce & bien plus...

Webmarketing & co'm : communication interactive, e-commerce & bien plus...

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Microsoft CEO Satya Nadella makes a big impression in just a year Satya Nadella’s appointment as Microsoft CEO a year ago was surprising. A protracted search for Steve Ballmer’s successor had many expecting the nod to go to an outsider to steer Microsoft into the future, not the then-unknown 22-year Microsoft veteran. Microsoft even attempted to massage any concerns by strategically announcing Bill Gates was "substantially increasing" his time at the company. It’s still not clear whether Gates is really dedicating up to 30 percent of his time at Microsoft.

What Marketers Need To Know About Vessel You have probably heard of Vessel by now. The video platform has only barely been launched and is giving senior YouTube a run for its influencer content. So far, they've spent a lot of time recruiting these influencers to their platform and that work shows in the content already available on the site. Founded by former Hulu CEO Jason Kilar and CTO Richard Tom, Vessel has already cemented themselves as a player in the video space with a recent infusion of $57 million to "reinvent it." On top of that, they're keynoting VidCon. With barely a month under its belt and brands already in the mix, it's become crucial for marketers to know what the platform is all about and what the content is like.

26 Tips for Managing a Social Media Community Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. 25 Things You Must Know About How NASA Uses Twitter By Neal Wiser. Follow him @nealwiser Yesterday, What’s a TweetUp, and Should I Wear My Spacesuit? Twitip told you what it was like to attend a TweetUp at NASA Headquarters. 20 Logos We Love Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is made to the logo of a brand we love, collective protest is often the result. In a much-publicized case a couple of years ago, Gap unveiled a new logo that was widely maligned. More recently, the University of California introduced a logo that represented a stylistic shift from the previous traditional look; the gradient effect on the C quickly became the focus of criticism, even motivating several online petitions calling for a repeal.

13 TechCrunch Stories You Don’t Want To Miss This Week Some of our staff spent the week in Austin TX reporting on anti-robot protests and drones that shoot both fire and silly string. But the news cycle rolls on with big announcements from Facebook, Tesla and Nintendo. These are our best stories from this week (3/14-3/20). Coke Exec Matt Wolf Discusses Opportunities In ESports Coca-Cola is clearly the leader when it comes to mainstream soft drinks involved in eSports. The company partnered with Riot Games on the League of Legends Championship Series and even helped with the creation of the minor league Challenger Series. With the Mid-Season Invitational (MSI) taking place May 7-10 in Tallahassee, Florida, Coke will be part of the event that will feature teams from Europe, North America, China, and Korea facing each other under the same roof. Matt Wolf, Coca-Cola's global head of gaming, talks about the LCS and its expanding eSports initiative in this exclusive interview. Matt Wolf, Coca-Cola's Global Head of Gaming

How to Build a Community: Advice for Community Managers Community expert Caty Kobe from FeverBee recently joined us at #Bufferchat to talk about community management. Caty—along with our amazing Bufferchat community—shared great advice, blog and book recommendations. Read on for the highlights, or catch the full recap here! When is a secret not a secret? When is a secret not a secret? When it's on Twitter. An injunction served on the Guardian and at least one other national newspaper was meant to stop the papers reporting that the MP Paul Farrelly had tabled a Parliamentary question about the oil traders Trafigura and its solicitors Carter-Ruck. And it succeeded - up to a point. In a front-page story, the Guardian said it was prevented from identifying the MP who had asked the question, what the question was, which minister might answer it, or where the question was to be found. In a twist the paper described as "Kafka-esque", it was also banned from telling its readers why it had been banned from doing so.

Digital Marketing Blog 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet. Yes the round-up took the extended Easter weekend off. SEO Tactics You Must Stop Right Away If your website is anything like mine, traffic from organic search is where you get most of your traffic. So when traffic starts falling, you start to worry that Google has it in for you. Or the search engine optimization strategy you’ve been using no longer works. It’s hard out there for content. The top 3 search results on Google get 61% of clicks.

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