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The Sneaky Psychology Of Advertising

The Sneaky Psychology Of Advertising

http://blog.buysellads.com/2011/the-sneaky-psychology-of-advertising/

Get Anyone to Like You – Instantly – Guaranteed Get anyone to like you - Instantly - Guaranteed If you want people to like you, make them feel good about themselves. This golden rule of friendship works every time - guaranteed! Color Psychology in Logo Design COLOUR PSYCHOLOGY IN LOGO DESIGN Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. Colour can invoke as much as an 80 per cent change in motivation when it comes to online shopping, advertising, and marketing campaigns. While perceptions of color are somewhat subjective, some color effects have universal meaning. Here are some examples of how different colours are perceived, and logos that were designed to aggressively or subtly reach their market.

McDonald's Beating Video Goes Viral on YouTube A disturbing video of a McDonald's cashier beating customers with a rod in New York's Greenwich village has made national news headlines after being posted to YouTube on Thursday. The video, which has been viewed nearly 500,000 times, shows two female customers jumping over the counter of the West 3rd St restaurant during an argument over their order. Rayon McIntosh, the cashier, was charged with felony assault charges and criminal possession of a weapon.

Hardboiled §Origin of the term[edit] The term comes from a process of hardening one's egg; to be hardboiled is to be comparatively tough. The hardboiled detective—originated by Carroll John Daly's Terry Mack and Race Williams and epitomized by Dashiell Hammett's Sam Spade and Raymond Chandler's Philip Marlowe—not only solves mysteries, like his "softer" counterparts, the protagonist confronts violence on a regular basis leading to the burnout and the cynical (so-called "tough") attitude towards one's own emotions.[2] §The genre's pioneers[edit] The style was pioneered by Carroll John Daly in the mid-1920s,[3] popularized by Dashiell Hammett over the course of the decade, and refined by Raymond Chandler beginning in the late 1930s;[4] its heyday was in 1930s–50s America.[5] §Pulp fiction[edit]

The Forer Effect The Forer effect is a term used to describe the tendency of people to interpret general statements as being accurate for them personally, even when they are not. Specifically, when people are given a random personality assessment and told it has been written for them personally, they will tend to rate it as highly accurate. The term is named after American psychologist Bertram R. Forer (1914-2000), who conducted an experiment in 1948.

Color Wheel Pro: Classic Color Schemes Monochromatic color scheme The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. An emerging consumer trend and related new business ideas First published: April 2005 | Mass advertising is dying. Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers. We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product.

Do You Believe the Embryo/Fetus is not a Human Being? Do You Believe the Embryo/Fetus is not a Human Being? The 19th century saw the United States embroiled in a fierce Civil War. Brother was pitted against brother; family against family. Hundreds of thousands of Americans were killed during this dark period in our history; not by foreign troups but by our own people. Of all the factors involved in the cause of this war, one stands out: Were black people human beings with ? 14 Brilliant Minimalist Ads It’s not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people. Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers.

10 Psychological Effects of Nonsexual Touch A simple (nonsexual) touch can increase compliance, helping behaviour, attraction, and signal power. To get around in the world, we mainly rely on our eyes and ears. Touch is a sense that’s often forgotten. But touch is also vital in the way we understand and experience the world. Even the lightest touch on the upper arm can influence the way we think. To prove it, here are 10 psychological effects which show just how powerful nonsexual touch can be.

12 Essential Rules to Follow When Designing a Logo The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. However, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. 1. How can retailers appeal to mobile users in store? The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping. According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping. So what can retailers do to adapt to this challenge?

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