background preloader

Conteúdo para Ambas

Facebook Twitter

Adultos têm vez na piscina de bolinhas gigante do Continente Shopping - Acontece - Continente Shopping. Behance. What makes a premium brand premium? I was thinking the other day about the DNA of premium brands.

What makes a premium brand premium?

One thing is certain -- it's a relative idea. For example, Hyatt is not a premium brand if you're used to staying at a W or a Ritz Carlton. But if your vacations to date have been holed up in a Holiday Inn, then by all means a stay in a Hyatt is a premium experience. Another thing is certain -- a brand is considered premium only when we believe it is worth the price. And that's where we can dig deeper. I have spent a good part of my career in advertising developing strategies and ideas for a wide range of premium brands, including American Express, Sony, Callaway Golf, Hilton, Jaguar, Land Rover – even the Toyota Prius. Sensual – It arouses our senses and feels indulgent. Managing a premium brand is one of the most difficult challenges in marketing. Topshop - Vêtements femme. 10 Best Fashion Social Media Campaigns - Keyhole Blog. Fashion industry have it easy when it comes to social media campaigns.

10 Best Fashion Social Media Campaigns - Keyhole Blog

They have so much more colour, shapes, and glamour to work with than other industries. Grabbing this congenital opportunity, fashion brands have all started launching social media campaigns throughout the decade. Here’s a list of the 10 best fashion social media campaigns proven by their successful results. Twitter Topshop PLATFORMS: Twitter Topshop has transformed drastically over the decade into a cool, affordable high street brand that not only teenagers follow, but also famous fashion bloggers, models, and celebrities.

During the 2015 London Fashion Week, Topshop collaborated with Twitter and launched the #LIVETRENDS real-time campaign where billboards were set up in major UK cities, each near a Topshop store. “Topshop is proud of the award-winning, innovative partnerships that have driven the democratisation of London Fashion Week over the last three years, and this season is no different.” YouTube Dior J’Adore. Scotch & Soda - Amsterdam Couture - Clothing, Fashion and more. The Holiday dust has settled: time to digest all the festivities in cozy comfort with the softest sweaters, most relaxing sweatpants and soothing hoodies.

Scotch & Soda - Amsterdam Couture - Clothing, Fashion and more

<div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site. </p></div> FASHION – VULKAN. Street fashion - clothing handmade in Barcelona. FASHION – VULKAN. UBIQ (@ubiqlife) Moda Para Homens - O Maior Blog de Moda Masculina do Brasil. Nos 2016 résolutions en matière de style. Paul Smith (@paulsmithdesign) AnOther Magazine & Another Man. Forever 21 Has an Identity Crisis—and It Works. Take the enormous Times Square flagship, for starters.

Forever 21 Has an Identity Crisis—and It Works

The clothing it sells—casual flannel shirts alongside work-appropriate blazers, boho maxi dresses next to ripped band T-shirts—can satisfy just about anyone. Then there's its social media accounts. Over on the Forever 21 Instagram, you'll find a fashion-forward white coat on top of dapper suiting one week, and a Brooklyn-worthy plaid-shirt-and-beanie look another. The brand even has activewear, with a recent look book that would have been at home at Nike or Athleta. So who is the 31-year-old fast fashion brand trying to target? "Forever 21 is known as a one-stop destination for fashion," Linda Chang, vice president of merchandising for Forever 21 and daughter of company founders Don Won and Jin Sook Chang, writes to Racked in an email. Photo: Getty Images Over the past few months, teen retail has looked more like a graveyard than a functioning market segment.

"They just aren’t anything, and that’s what sells. 9 perfis de estilo que você precisa seguir no Instagram - GQ. Untitled. Men&#39;s Fashion (@mensfashion) Mariano Di Vaio (@marianodivaio) GQ (@gq) The MenStyle (@decotajra) MR PORTER (@mrporterlive) #fivefour. @markmcnasty. Moda Masculina/ Mens Fashion (@modamasculinastyle) Moda Para Homens (@modaparahomens) Moda Masculina (@modamasculina) Moda Para Macho (@modaparamacho) As marcas de roupas do Brasil. Recentemente, fizemos uma mega compilação de marcas de roupas dos Estados Unidos.

As marcas de roupas do Brasil

Eram tantas marcas que rendeu 4 artigos. E, como prometido, aqui está a compilação das marcas brasileiras. Talvez você pode até já ter usado algumas delas, mas nem sabe que são brasileiras. Mas não se decepcione com isso, as marcas brasileiras são tão boas quanto as estrangeiras. John John Sensação do momento, marca está na cabeça e no corpo de milhões de jovens brasileiros. No entanto, seu berço é o município de Tietê, em São Paulo. Mas a produção ainda está a cargo da lavanderia de jeans da família de João. Cavalera Hoje, já bastante conhecida, a marca não tem mais tanta pose de estrangeira. Zoomp Fundada nos anos 1970, época em que as confecções de jeans se expandiam no Brasil, a marca fez muito sucesso junto à elite paulistana e logo se tornou objeto de desejo em todo o Brasil.

Sua estratégia era parecida com a da John John: nome em inglês, campanhas em inglês e clientes/garotos propaganda nas high society. As marcas de roupas do Brasil. Revista-se - Reserva. Todos juntos pelo 9º Natal da Reserva. M.OFFICER (@mofficerofficial)