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Do You Know The Real Cost Of Social Media?
These days if you’re not using social media to build your brand then you’re way behind the times. But many companies are fooled into thinking that social media marketing is free, or at least close to free. A new infographic published on Focus.com uncovers some of the costs of using social media for marketing, from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost. The infographic begins with a simple statement. “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. According to the infographic, running a social media campaign is far from free. Megan O’Neill is the resident web video enthusiast here at Social Times.
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