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50 Fantastically Clever Logos

50 Fantastically Clever Logos
I know everybody and their brother does logo roundups so you’re probably sick of them, but I don’t believe I’ve ever done one and there is a particularly impressive brand of logo design that I wanted to point out. Today we’ll look at 50 logos that are the result of going beyond the typical thought process and injecting a little wit and hidden symbolism into the design process. What Makes a Logo Clever? To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever). The logo above is a nice piece of work. The colors are perfect, the lettering is masculine, the overall feel is athletic and the glossy effect works well. However, my favorite type of logo design is that which takes the assignment one step further. These types of logos make you smile at the brilliance of both the idea and the execution and have several layers of meaning that can hit you in waves. Visual Double Entendres Lion Bird Chad 2010 I love this one. Spartan DesignTent Ecotaste

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