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How to design the perfect logo. ¿Debe un logo realizarse en blanco y negro en su etapa inicial? la respuesta corta es sí. Es cierto que el diseño gráfico es una ciencia social, esto implica que no todos los procesos creativos sean iguales, alguna gente prefiere trabajar con color desde las etapas más básicas de la creación de un logo.

¿Debe un logo realizarse en blanco y negro en su etapa inicial? la respuesta corta es sí

No obstante voy a compartir mi punto de vista sobre este tema, mi educación me enseñó que un logo debe crearse en blanco y negro, posteriormente agregar color, la razón detrás de esto, es que los colores suelen tener muchos significados (Más adelante haré una nota sobre ello), y pueden ser una especie de máscara, que nos impida ver lo que hay detrás de ella, y en efecto podría terminar arruinando un diseño. Porque si trabajamos en colores nos dejamos llevar por la psicología de color y olvidamos los principios básicos de crear un logo, en su forma más simple posible, que a su vez sea memorable. Esta claro que todo diseñador trabaja distinto, hay profesionales que tan sólo le enseñan un boceto final al cliente, en una especie de marco o marialuisa.

¿Debe un logo realizarse en blanco y negro en su etapa inicial? la respuesta corta es sí. The 10 commandments of logo design. Moving Brands - an independent, global creative company. Design. Google Visual Assets Guidelines - Part 2 on Behance. Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.

Google Visual Assets Guidelines - Part 2 on Behance

In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity. What you see here is a visual summary of the guidelines, divided into two Behance projects: Part 2: User interface icons and Illustrations. Proyectos / Estudio Menta - diseño gráfico. Responsive Logos. Google Visual Assets Guidelines - Part 1 on Behance.

10 New Trends of Logo Design for 2015. When the foundation of a business firm is laid, the most cardinal aspect that can help in the development of a business’ stance is a logo, a trendy creative logo plays an important role in making up the impression and to display the perspective of the firm.

10 New Trends of Logo Design for 2015

New and latest techniques come into the world of art and design so people can get the best outcome in the most possible ways. 13 fantastic logo fonts for 2015. Looking for the perfect font for a branding or logo project?

13 fantastic logo fonts for 2015

Negative space animal masterpieces on Behance. Logo design: 60 pro tips. Logo design community. Logo book author Michael Evamy on what makes great logo design. If Pentagram’s Micheal Bierut reckons a book can “make better designers of all of us,” its likely to be a pretty useful tome.

Logo book author Michael Evamy on what makes great logo design

The designer was heaping praise on Logo: The Reference Guide to Symbols and Logotypes by Michael Evamy, which is just about to launch its new mini edition with publisher Laurence King. The book draws together more than 1,300 symbols and logotypes, demonstrating, as Bierut puts it, that “the next time you are tempted to design a logo…chances are, it’s already been done.” It features a beautifully simple new Pentagram-designed cover, which features the Spin-designed logo of the former edition. The new cover uses a bright blue mark, as a deliberate contrast to the previous black and white. All the big names are there in terms of both designers (Saul Bass, Paul Rand, Lance Wyman) and brands (Starbucks, Kodak, Disney), and there’s something compelling about leafing through such familiar visual cues and seeing them in the context of a broader design history.

Why you should say yes more than no in design. In the opening talk of the last day of TYPO Berlin, Aaron James Draplin shared some ‘tall tales from a large man,’ covering the importance of saying yes more than no, and how working for friends led him to designing for the president.

Why you should say yes more than no in design

The man behind Draplin Design Co. might have been jet-lagged, but this larger than life character showed no sign of flagging as he bolted through 130-odd slides, covering recent logo work, favourite Bauhaus archive material, and several photos of his sausage dog Gary. Subscription offer The core of Aaron's philosophy is work for the right people for the right reasons, and you'll flourish, something he's been living by since he designed his friend's logo for a hot dog pop up stand. This was before he washed dishes for four summers to get money for a computer, he says, and after going freelance in 2004. Designer produces 60 logos in 60 days. With designers constantly seeking new ways to get inspired, it seems self-initiated projects are the way to go; one such example was typographer Alexander Wright, who created a new typeface every day for 36 days.

Designer produces 60 logos in 60 days

We've stumbled across another self-initiated project that sees designer Karoline Tynes create a logo a day, for 60 days. Discover six tips using grids in logo design Based in Oslo, Norway, Tynes graduated from the Norwegian School of Creative Studies in 2013, embarking on a freelance career, Tynes is now undertaking a Masters degree. Striving for uniqueness and originality throughout her work, the project was a way to inject further creativity into her work. Subscription offer. Create a geometric logo with Illustrator. Don't miss this 11.

Create a geometric logo with Illustrator

Create a tail Subtract the rectangle at the very bottom from the letter 'o'. This will create the gap necessary for the tail of the lower case 'e'. 12. The final step in creating this letter is to merge the top rectangle with what's left of the 'o' shape. 13. Creating the 'a' is even simpler. 14. Let's use the same shape we created for the letter 'l'. Top 10 Impressive Medical and Pharmaceutical Logo Designs for Your Inspiration. Medical and pharmaceutical companies make for the most essential industry for mankind which is largely dependent on health and wellbeing.

Top 10 Impressive Medical and Pharmaceutical Logo Designs for Your Inspiration

Quite naturally, there’s a cutthroat competition in the industry and medical and pharmaceutical companies fight tooth and claw to serve the global market. Every company seeks to stand out of the crowd and get consumers’ attention. No wonder, branding remains so critical and complex for pharmaceutical and medical companies. This is where branding tools like logos come in. Logos serve as the symbol of a medical and pharmaceutical brand that consumers connect with.