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Brainstorming 2.0: Making Ideas That Really Happen

Brainstorming 2.0: Making Ideas That Really Happen
One of the most common questions we hear at 99U is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem of course is that most brainstorming sessions conclude prematurely. We all love to dream big and come up with “blue sky” ideas. We’re less fond of diving into the nitty-gritty details of creative execution. As a result, we spend 90% of our time coming up with a bunch of great ideas, and maybe 10% (if any!) So how can we retool our approach to brainstorming to make it more effective? Disney’s rigorous creative process involves 3 distinct phases of idea development, each of which is designed to unfold in a separate room. Step 1 asks “WHAT are we going to do?” It’s all about dreaming big. Room Setup: Airy rooms with high-ceilings are the best locations for thinking big. Mentality: Any idea is fair game. Step 3 asks “WHY are we doing this?”

http://99u.com/tips/6993/Brainstorming-20-Making-Ideas-That-Really-Happen

Related:  Logos

Logo Tips, Creative Ideas and Logos Creating a professional image for your new logo design is one the most crucial steps to obtain new business. An effective logo design may not be visually an awesome logo. Take for example Coca-Cola™, IBM™, Microsoft™ and other successful corporations whom spend millions each year refining their brand. The design inspiration for these logos took a backseat to marketing savvy. 60 Highly Clever Minimal Logo Designs - StumbleUpon Depending on the flavor of your business, your logo may appear big and flashy, bold and colorful or just plain simple and clever. In this roundup, I’ve turned the spotlight towards the more simple and clever logo styles that leave a strong impression. As simplistic as they may appear, there is genius behind these 60 highly clever minimal logo designs.

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Web Designer Help » 55 Really Creative Logos 55 Really Creative Logos Logos can be really hard to design but the great ones tend to be really simple! So we have compiled a list of 55 logos which thought would help get your creative juices flowing. This post was written by Thomas Hardy, he is a Newcastle based Web Designer/Developer. 31 Comments to “55 Really Creative Logos” Clever Logo Designs That Speak For Themselves Feb 21 2011 A creative logo design plays a vital role in portraying the brand identity of any company. It is not only the name of the company, but also the brand’s message that communicates with the customers. Therefore, you should keep in mind that it is also the logo design that makes your business memorable and distinguishes it from the rest!

Ten logo design tips from the field I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. 30 Construction Logos for Inspiration :Speckyboy Design Magazine Construction businesses, building companies and architects may target consumers (B2C) or businesses (B2B) – in both cases, trust/reputation is important and the sale size is often large so building a brand and investing in a good logo makes sense. In this gallery, we showcase 30 strong examples of construction/architecture/building related logo designs, categorized by color. We found bold colors (particularly red, brown, blacks, yellow) are particularly popular with construction companies while there’s a trend towards blues and greens for companies trying to position themselves as environmentally friendly. The 31 examples of construction logos below are bold, creative, clean and, hopefully, a useful source of inspiration for owners of construction businesses and logo designers.

Logo design resources I’ve searched my bookmarks and gathered your top tips, culminating in this selection of sites, books, articles and designers. Resource topics Click a topic to jump to that section. Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy

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