Official Google Webmaster Central Blog: Mobile-first Indexing Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher. To make our results more useful, we’ve begun experiments to make our index mobile-first. theverge By Josh Dzieza In February, at the Code/Media* conference in Dana Point, California, some of the most powerful people in media found themselves discussing an unsettling story published two weeks prior. The piece predicted that the future of the internet looked a lot like the television industry: websites would atrophy, and publications would become disembodied producers of content for large social networks like Facebook. "If in five years I’m just watching NFL-endorsed ESPN clips through a syndication deal with a messaging app, and Vice is just an age-skewed Viacom with better audience data, and I’m looking up the same trivia on Genius instead of Wikipedia, and ‘publications’ are just content agencies that solve temporary optimization issues for much larger platforms," the author wrote, "what will have been point of the last 20 years of creating things for the web?" Recode’s Peter Kafka used the piece to prod Chris Cox, Facebook’s chief product officer.
Strategic Marketing Solutions Blog l Contact Us l 508.969.9581 Custom Search Zowie kapowie! I am beyond impressed with your latest.... Prospect feedback, forwarded by PMG client Strategic Marketing = Rave Reviews! On-Page Ranking Factors - SEO Best Practices On-Page factors are the aspects of a given web page that influence search engine ranking. Code Sample Content <body>, <div>, <p>, <span>, no tag Alt Text Bold/Strong
HTTPS Required for Collecting Sensitive Information in Chrome as of January 2017 - Search Engine Journal Google has cautioned site owners that, at the end of January 2017, Chrome will mark sites without HTTPS as non-secure if they collect sensitive information like passwords and credit cards. “Enabling HTTPS on your whole site is important, but if your site collects passwords, payment info, or any other personal information, it’s critical to use HTTPS.” From the sounds of it, if a website collects sensitive information on any of its pages, the entire site will be marked as non-secure. Therefore, sitewide HTTPS is necessary for a site to be marked secure, even if only one page collects personal data. Without HTTPS, sensitive information can be stolen, which is why Google has been championing the use of HTTPS across the web with its #NoHacked campaign. In addition, Google also gives a slight ranking boost to sites with HTTPS.
Newsonomics: Do newspaper companies have a strategy beyond milking papers for profit? Two months ago, Digital First Media’s deal to sell itself to Apollo Global Management collapsed (“Apollo withdraws from DFM deal, Paton leaves”), and its founding CEO (and would-be industry leader) John Paton said he would leave the company. Now, as of July 1, he’s gone. New CEO Steve Rossi, who moved up from the No. 2 position, has taken complete control, and we can begin to see the outlines of what the post-Paton DFM will look like. Alden Global Capital, DFM’s main owner, has also assumed more authority, selling off 10 DFM properties to Gannett. (Gannett and partner Stephens Media relinquished their 15 percent or so of the company in exchange.) The post-failed-sale DFM has intensified its focus on profit growth, which means still more rounds of job cutting across the company.
5 Questions to Ask a PPC Consultant Guest post by Susan Hankins, owner of Ask-Susan, LLC So you're determined to get the most out of your online ad spending, and you've decided to hire a pay-per-click (PPC) consultant to help you in that endeavor. Where do you look? How do you evaluate a competent consultant from a swindler (and, sadly, many scammers exist)? Precision Marketing Group recently did a survey of business owners who had switched PPC consultants and asked them why they made the switch. The primary reasons were:
How to completely dominate Google’s first page See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from someone else trying to ruin your plans for total global SERP domination. Those spoilsports. Of course in a normal world this is entirely fair. Competition is healthy, users deserve a choice, monopolies are bad. But this isn’t the normal world; this is the world of SEO megalomania gone unchecked, so with that in mind let’s see how a selfish greedy company can take over the first SERP using every channel or tool available. But first some caveats… Official Google Webmaster Central Blog: Penguin is now part of our core algorithm Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update. After a period of development and testing, we are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes you'll see, which were also among webmasters' top requests to us:Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time.
Lindsay Nelson on why Vox Media's tech stacks are a competitive advantage Lindsay Nelson, global head of brand strategy for Vox Media, will be appearing on a panel on putting native advertising at the heart of your digital advertising strategy at TheMediaBriefing's Monetising Media conference which takes place from 21st - 23rd October 2015 in London. How can a publisher with several verticals spanning a disparate group of interests differentiate itself from its competitors in the ad space? Lindsay Nelson, the global head of brand strategy for Vox Media, believes that while its technology alone isn't enough to set itself apart from the pack, Vox Media's application of its proprietary systems can do just that. "One of the things I'm really interested in with content and native advertising specifically is how do you change the metrics of success?
PPC Management – In-house or Outsource, What to Look For? PPC Management – In-house or Outsource, What to Look For? 166 Shares Twitter 17 Facebook 0 Google+ 148 LinkedIn 1 inShare1 Buffer 0 166 Shares × Struggling between keeping your Pay per Click (PPC) in-house or outsourcing management to a digital marketing company? To help with your decision here are some advantages and disadvantages you should consider when sourcing PPC management. If you need any further guidance please feel free to leave a comment at the end of the article.