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Economía del comportamiento

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Do Defaults Save Lives. ¡Es la psicología, estúpido! La teoría económica clásica se sustenta en una idea fundamental: el ser humano toma sus decisiones de forma racional dentro de un mercado que funciona de forma eficiente.

¡Es la psicología, estúpido!

La teoría de la elección racional (rational choice), presente en la disciplina desde Adam Smith hasta Milton Friedman, concibe al individuo como alguien cuyas acciones van dirigidas a maximizar la utilidad y beneficio que pueda sacar de cada situación. Esta visión de las personas ha sido severamente contestada en las últimas décadas por varios economistas, que han demostrado que los mecanismos de toma de decisiones no son tan fríos como la ortodoxia neoclásica describe.

Richard H. Thaler, considerado el padre de la psicología económica (behavioral economics), fue de los primeros. “Los modelos económicos se basan en una descripción idealizada y poco realista del comportamiento humano. El ‘brexit’, un ejemplo de libro. Free exchange: Nudge nudge, think think. Kahneman & Tversky. Dan Ariely - Why Do Placebos Work? Absolute beginners: behavioural economics and human happiness. Robert Shiller on Behavioral Economics. In the past twenty years there has been a revolution in economics with the study not of how people would behave if they were perfectly rational, but of how they actually behave.

Robert Shiller on Behavioral Economics

At the vanguard of this movement is Robert Shiller of Yale University. He sits down with Nigel Warburton in this episode of the Social Science Bites podcast. Social Science Bites is made in association with SAGE. Click HERE to download a PDF transcript of this conversation. The full text also appears below. To directly download this podcast, right click HERE and “Save Link As.” Popular Behavioral Economics Books. The World's Best Behavioral Economics Reading List. A marketer’s guide to behavioral economics. Economia Comportamental. What Behavioral Economics Is Not. Since the release of 2008′s Nudge, behavioral economics (BE) has quietly invaded the public’s perception. Some of the most well-known examples include the creation of the Behavioral Insights Team in the UK, Cass Sunstein’s appointment in the Obama Administration, and the rise of popular economics books like Daniel Kahneman’s Thinking, Fast and Slow (and to a certain extent Freakonomics, which is not actually about BE).

This prominence has led to gut reactions, polarized opinions, and popular misconceptions. However ideas42’s Matt Darling and Saugato Datta, as well as ideas42 co-founder Sendhil Mullainathan, recently published an essay with the Center for Global Development to tackle this very topic. They identify three common misconceptions, and delve into the nuances of each. Disparen contra la economía del comportamiento y de la felicidad - 09.02.2014 - Dan Ariely: What Is Behavioral Economics? We're All Predictably Irrational - Dan Ariely. What motivates us at work? 7 fascinating studies that give insights. “When we think about how people work, the naïve intuition we have is that people are like rats in a maze,” says behavioral economist Dan Ariely in today’s talk, given at TEDxRiodelaPlata.

What motivates us at work? 7 fascinating studies that give insights

“We really have this incredibly simplistic view of why people work and what the labor market looks like.” Dan Ariely: What makes us feel good about our work? When you look carefully at the way people work, he says, you find out there’s a lot more at play—and a lot more at stake—than money. In his talk, Ariely provides evidence that we are also driven by meaningful work, by others’ acknowledgement and by the amount of effort we’ve put in: the harder the task is, the prouder we are.

During the Industrial Revolution, Ariely points out, Adam Smith’s efficiency-oriented, assembly-line approach made sense. Daniel Kahneman on Making Smarter Decisions. The bestselling author of Thinking, Fast and Slow talks about overcoming the cognitive biases and errors that can affect decision-making.

Daniel Kahneman on Making Smarter Decisions

You can avoid decision-making mistakes by understanding the differences between these two systems of thought. Nobel winner Daniel Kahneman says we tyically fear loss twice as much as we relish success. That's why it's so hard to take a risk Nobel laureate Daniel Kahneman says people always overestimate their ability to predict the future. He puts his faith instead in...algorithms. Nobel laureate Daniel Kahneman says that if you rationally weighed the odds of success, you'd never start a business. Don't let especially lucky or unlucky outliers influence your decisions.

You're likely to give more weight to experience than hard data, even when the past is unlikely to predict the future. You can gain the upper hand in negotiations by setting--or resetting--the anchor number. The Simple Phrase that Increases Effort 40% Every teacher or coach worth their salt knows that there’s no moment more important than the moment feedback is delivered.

The Simple Phrase that Increases Effort 40%

Do it correctly, and the learner takes a step forward. Do it poorly, and the reverse happens. The deeper question is, what’s the secret of great feedback? We instinctively think that effective feedback is about the quality of the information — telling the learner to do this and not that. But is this true, or is there something else going on? A team of psychologists from Stanford, Yale, Columbia, and elsewhere recently set out to explore that question. Daniel Kahneman: The riddle of experience vs. memory. In rich and poor nations, giving makes people feel better than getting, research finds. Feeling good about spending money on someone else rather than for personal benefit may be a universal response among people in both impoverished countries and rich nations, according to new research published by the American Psychological Association.

In rich and poor nations, giving makes people feel better than getting, research finds

"Our findings suggest that the psychological reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic contexts," said lead author Lara Aknin, PhD, of Simon Fraser University in Canada. The findings provide the first empirical evidence that "the warm glow" of spending on someone else rather than on oneself may be a widespread component of human psychology, the authors reported in the study published online in APA's Journal of Personality and Social Psychology. Researchers found a positive relationship between personal well-being and spending on others in 120 of 136 countries covered in the 2006-2008 Gallup World Poll.

Motivation. Gamification. Behavioral Economics.