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Bidding is about strategy, it’s not a race for first place. The best performance comes once you find the optimal spot between cost and high-quality traffic volume. Applying a well thought-out strategy for your bidding management can help you increase your account’s return on investment.
Keywords are important. I’ve heard from several potential clients recently who have talked to other “professionals” who told them keywords are no longer important for SEO, and that good content is all you really need. Here’s the thing. Keywords are language. They’ll always be important because words are how we communicate with each other.
We're often on about the importance of AB testing multiple versions of your ads as a means of seeing what messaging really works with your audience and thereby maximizing your clicks and conversions. It's one thing to acknowledge the importance of testing, but it's another to implement that strategy if you're not sure what to test. The folks at AdChop have put together an infographic with a bunch of ideas for things to test in your ads, including text ads and image ads (these principles also apply to landing pages , your home page and anywhere else you're looking to drive conversions and engagement). Check it out! <p style="text-align:right;color:#A8A8A8"></p>