Brian Rowland sur Twitter : "That feeling of not knowing if @Adwords Editor is going to crash. #Adwords #PPC #SEM @larrykim... LinkedIn. Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually. Yahoo Looks For Ad Tech Revival With Gemini - CMO Today. Facebook-graph-search-for-business?utm_term=0_b67e45500a-6ed04346b6-81439177&utm_content=buffer693cc&utm_medium=social&utm_source=twitter. The way Facebook Graph Search works has changed significantly in the past 18 months.
Still, not many businesses are aware of just how this powerful tool can be leveraged by their business. And this is great news for brands that were becoming increasingly frustrated at the difficulties being faced when trying to spark engagement, drive traffic to their websites, and growth their business. Instagram to Open Platform to All Advertisers This Fall. Jim SquiresDirector of Market OperationsInstagram Instagram plans to open up its platform to all advertisers this fall.
Jim Squires, director of market operations at Instagram, spoke with eMarketer’s Debra Aho Williamson about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. eMarketer: Instagram is rolling out a lot of new ad products in a very short time, including direct-response ads, the ability to buy ads via an API (application programming interface), as well as enhanced targeting. Why so much at once? Jim Squires: We’ve spent the last 18 months establishing the platform for large brands. We’re testing the action-oriented formats and buying through the API now, and we will be doing that through the summer with select partners and clients.
eMarketer: How will the look and feel of the ads change? Larry Kim sur Twitter : "NEW! 5 Psychological Tricks to Exploit in Your PPC Ad Copy by @ChappyMargot. 5 Psychological Tricks to Exploit in Your PPC Ad Copy. Have you ever purchased three of the same exact basic t-shirts to fulfill a “buy-one-get-one free” type deal?
Do you continuously return to the same Mexican restaurant on Tuesday to get the $2 tacos and salt-rimmed margaritas? Whether you know it or not, you’re being manipulated every day by smart marketers who have dived into our psychological impulses and tricked us into buying another, returning again, clicking on their ad, or re-visiting their website (hint, hint remarketing). The smartest marketers are the ones that have a strong psychological understanding of how we, as humans, operate. Of course each individual is different, and not every psychological test is going to yield parallel results, but from what we know about common behavioral habits we can make conclusions on what works.
If marketers aren’t thinking about the brain, common behaviors, and utilizing psychology and data to make better decisions, then they’re doing it wrong! 3 ads that are for the most part the same. P.S. Are You Ready For Mobile Paid Search v2.0? Brian Rowland sur Twitter : "Gooood Morning #PPC. It's Friday! 5 Unknown Tips To Hack Your Retargeting. We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it.
Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% more likely to complete a conversion compared to non-retargeted visitors. All great stuff, but as you and I both know, retargeting ads can be as annoying as people who play music from their phone in public places (ugh). If you’re not using your retargeting opportunities strategically to provide value to your visitors or solutions to their problems, then you’re no good. You’re just noise. New Partnership with Microsoft, AOL & AppNexus. This week Microsoft announced new levels of partnership with both AOL and AppNexus.
Bing will now power search and search advertising across AOL. This 10-year agreement will enable AOL users to have access to search powered by Bing across the company’s sites. Here’s What Facebook Wants Mobile Ads to Look Like. Facebook isn’t rolling out any new ad products at Cannes Lions on Tuesday, the ad industry’s week-long annual festival in the south of France.
But it does have an idea for a new ad product — one that will host advertiser content the way the social network now hosts publisher content — and it’s showing advertisers a mockup featuring the kinds of ads it soon wants to sell. Facebook product boss Chris Cox, who is speaking at Cannes for the first time, is presenting this mockup in a video alongside his presentation Tuesday afternoon. The video, which you can see below, depicts what Facebook ads could look like on a smartphone down the road. It’s a glimpse into Facebook’s vision for mobile advertising. PPC Hero sur Twitter : "Do you know these 30 #PPC Excel Tricks? #SEM #Marketing #DigitalMarketing... 30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand.
Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This whitepaper will list out handy Excel features and tricks, as well as examples of how to use them for your PPC endeavors. In this Whitepaper we’ll discuss: Basic excel tricks to save you timeUtilizing certain functions for ad writingHow to make easy projections. A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads. It didn’t get a mention in Apple’s big keynote announcements Monday — which already had plenty of interest to publishers — but deep within Apple’s developer documentation lies perhaps the most important item of all to the news industry.
Adblocking is coming to the iPhone with iOS 9. Adblocking — running a piece of software in your web browser that prevents ads on most web pages from loading — has moved from a niche behavior for the nerdy few to something mainstream. A report from 2014 found that adblock usage was up 70 percent year-over-year, with over 140 million people blocking ads worldwide, including 41 percent of 18- to 29-year-olds. You can understand why that would be troubling to the publishers who sell those ads. But until now, adblocking has been limited almost entirely to desktop — mobile browsers haven’t allowed it. Here’s how the developer documentation puts the new change, coming in iOS 9: Facebook Is Handing Out Free Beacons to Retailers. Facebook is offering up free beacons to retailers and businesses using its service as part of an update to the company’s Place Tips feature originally rolled out in January.
Place Tips, which works by showing Facebook users posts and photos about a specific retailer or business when they open the app within the actual store, was originally tested with a small group of businesses in New York City. On Monday, Facebook announced it was expanding the feature to all businesses in the United States, and included an application for these businesses to request a free beacon for each of their physical stores. Instagram to Open Its Photo Feed to Ads. Photo is cranking up its money machine, and that means a lot more ads in your photo feed.
Facebook, which bought Instagram in 2012, has kept the mobile photo-sharing service mostly free of advertising, allowing only a handful of big brands to put a few carefully drafted commercial messages on the service. Google sexes up its mobile ads with gorgeous photos. Google is replacing some of its boring text-only search ads on mobile phones with flashy, gorgeously produced photo versions — likely for a price. "Text ads are informative, but there's not much emotion there," says Bhanu Narasimhan, the product management director at Google AdWords.
The eye-catching, overhauled visual ads, which are now available for cars like the Dodge Challenger, allow you to flip through photos, research product information and book reservations directly from the search screen—a major departure from the text ads that fade into the general noise of search results. Hotel and car dealership ads will also get a makeover with the options to book reservations, get directions and dial up a business.
Erin Sagin sur Twitter : "ppc memes never get old: 22 Signs You Work in #PPC. 22 Signs You Work in PPC. Prepare to smile, chuckle or fall to the floor in laughter. This BuzzFeed-style PPC post is bound to get you to at least crack a smile. Enjoy these 22 signs that demonstrate you work in the paid search world! 3 Basic Ways To Get Customers to say "YES" On Your Landing Page - PPC COACHING. What Facebook's Algorithm Change Means For Brands, Publishers, and the Future of Media. In case you missed it, the algorithmic apocalypse hit this week. The sun exploded, nuclear bombs rained from the heavens, and plagues ravaged the globe. At least, that’s what it feels like in the media/advertising/marketing world.
First, Google rolled out its mobile-first algorithm update, which came with ample warning but left many marketers in a state of panic. Larry Kim sur Twitter : "Today I learned: people don't tweet the way u search on google. Caveman English vs conversational #ppcchat #HeroConf. Making Pages 2 Seconds Faster Boosted Conversions By 66% You can spend all kinds of ad dollars getting people to your site. You can invest in SEO to get people to your product pages. You can offer the most competitive prices and free shipping to tempt people to load up their shopping carts. But if you can’t make the checkout process fast on every page of the process, you’re going to lose those hard-earned visitors. One out of five of your customers will abandon their shopping cart if your pages are too slow. Is your checkout process fast enough, or are you losing your shoppers at the final point of sale? According to recent data from Listrak, only one out of four shopping carts makes it through the checkout process.
There are a number of reasons why people abandon their carts: Overly complicated checkout processSurprisingly high shipping costsNervousness about online security featuresLack of payment options There’s one reason, however, that doesn’t get talked about as much as it should… Group 1: Fully optimized set of pages. Crush the Competition with Strategic AdWords Ad Copy. By Michael Bartholow / April 23, 2015 Paid Search You’ve brainstormed messaging, followed the AdWords guidelines for promotional copy, and carefully counted your characters.
Then you launch your campaigns and… crickets. Brian Rowland sur Twitter : "Must have the precious #PPC secrets - e1wqnwM.png?utm_content=buffer7c8a8&utm_medium=social&utm_source=twitter. 5 Advanced AdWords Strategies You Can Implement Today. Microsoft and Yahoo Partnership Agreement. How the Google Shopping Auction Works. Deep in the Sheets Ep. #1: Winning GDN with Object Based Scraping. Deep in the Sheets Ep. #11: Calculate Those Fields. Get faster and easier URL tracking with new Upgraded URLs. Merge Words - Combine words for SEO, PPC & linkbuilding. 8 Facebook Ad Hacks to Help You Triple ROI on Your Next Campaign. 23 Free Keyword Research Tools for Car Dealers. Written by Brian Rowland on .
Posted in automotive ppc, sem Effective keyword research is at the core of any successful paid search campaign. Especially if your goal is to produce ROI from your results. Without a solid plan in place, you’re throwing ad dollars into what I call a “money sucking fire pit”. Drive digital group sur Twitter : "After everyone else leaves the work day, the #PPC guys are still hear bringing ROI to our customers! Facebook and display ads should be credited for 830% more revenue. A recent Facebook-funded study conducted by Datalicious, a full-service data agency, found that Facebook and display advertising should be credited for 830 percent more revenue than previously thought.
The survey involved collecting 700 million media touch points, 104 million purchase paths and 74,000 converting paths, across five months and seven brands across Australia (Suncorp, AAMI, APIA, BUPA, Aussie, St George and GE Money). The data sets were monstrous and it’s the largest attribution study of its kind to date. While Facebook did fund the study, it did not have a say over the results or how the data was collected or used. Googles New Store Visits Metric For Auto Dealers By Allyn Hane. 5 Factors of Viewability. Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads.
What You Need to Know About Google’s New Mobile Ad Format. How to Drive More Website Traffic with Facebook Ads - Jon Loomer Digital. How to Stop Potential Customers from Comparison Shopping. Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out several different places in order to find the best options, the best prices, and the best guarantee. Your potential customers are doing the same thing! Effective PPC Ads - iNFOGRAPHiCs MANiA. Pin by KRAZYBOYZ Digital on Pinterest Infographics. Pin by Unbounce on Marketing Infographics. Introducing Dynamic Sitelinks. New and Improved: Targeting Updates Now Available in Bing Ads.
What Is A Good Click Through Rate (CTR)? Use AdWords Similar Audiences To Reach Your Uncovered Audience. 6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display. Visual Guide to Facebook Advertising Creative Specifications. Advanced Facebook Ads: View Performance by Placement and Demographics. Dynamic Data and Presentation Pizzazz With Excel PowerMap. Google’s Search Revenues Shift. Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding. Life Made Easier: Automate Your Workflow - New Toolkit! Forrester Report: Data-Driven Social Marketing Leads the Way. Turn A Lazy AdWords Report Into A Money Making Tool. 6 Ways to Tell If Your PPC Agency Can Be Trusted. Boost Your CTR With Sitelink Descriptions. Complete Guide to Conversion Tracking in AdWords. Facebook advertising blogFacebook geo-targeting tips. Judging your PPC Ads by Analytics Metrics. 9 Step Guide to Increasing PPC Sales by 39.4%
A Search Marketer’s Guide To Google Display Advertising, Part 3. How To Build Your Own Facebook PPC Campaign From Scratch. 43 Paid Search Signals You Need To Understand.