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Logiciel CRM / GRC , Gestion de la Relation Client

Logiciel CRM / GRC , Gestion de la Relation Client

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California Expands the Smart Meter to Home Area Network Market California’s big investor-owned utilities are under the gun to start turning on their smart meters' home area network (HAN) capabilities -- and they’re starting to make it happen. Late last year, Southern California Edison got the ball rolling with offers to synch up devices from Canadian startup Rainforest Automation and home security player ADT to the ZigBee radios inside their smart meters. Last week, San Diego Gas & Electric joined the party, launching a program that allows customers to buy and install HAN devices and link them to the ZigBee radios inside their smart meters. As with SCE, the program promises that a simple phone call or website visit is all that is needed to get customers’ new devices up and running, at which point they can receive meter data updates as often as several times a minute -- a lot faster than the AMI backhaul data collection that heads back to the utility itself.

Multi-Tenant SaaS Applications with Stormpath - Stormpath In this guide, we discuss what a multi-tenant SaaS application is and how to model user data for SaaS apps serving many organizations. We will also show how to build a multi-tenant SaaS application faster and more securely with Stormpath, a cloud-hosted user management service, that easily supports multi-tenant user models. What is Stormpath? Stormpath is a user management API that makes it easy for developers to launch applications with secure, scalable user infrastructure. It automates: User Account registration and loginAuthentication and authorizationFlexible, secure user profile dataGroup and role management, including pre-built Role-Based Access Control (RBAC)Best-practice password security and data storageIntegration with on-premise LDAP and Active Directory servers

Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM) Yesterday, Salesforce.com made its largest acquisition ever, spending $2.5 billion to buy ~$300 million company, ExactTarget. And that 8x multiple was a good deal, one analyst told Business Insider. That's because companies spend nearly $4 trillion a year on technology, mostly through their IT departments. Salesforce.com's CEO Marc Benioff believes that by 2017, the Chief Marketing Officer will buy more IT than the Chief Information Officer. So he's trying to beef up his Salesforce's Marketing Cloud service as fast as he can. ExactTarget makes tech for email and mobile marketing campaigns.

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”. The full report can be downloaded at (Note: The report surveys buyers in the UK, France, Germany, and Italy so is obviously focused on European buyers, but I believe the insights below are relevant to all markets.) I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings:

What SaaS Businesses Can Learn from Dollar Shave Club There’s a new SaaS in town: Shaving as a Service. Dollar Shave Club has spent the last several years disrupting the men’s skin care and grooming industry, a $6 billion space that’s ripe for innovative products and new players. The business model is remarkably similar to most SaaS businesses. Customers pay a monthly fee for the service, which they can scale up or down as needed. As it turns out, SaaS businesses could learn a lot from Dollar Shave Club’s meteoric growth.

What makes an effective technology scout? Article #1: What Makes an Effective Technology Scout In today’s ultra-competitive and fast-changing business environment, innovation distinguishes the winners from the also-rans. But few companies have the time, resources and/or expertise to continually develop breakthroughs on their own. The days of internal labs conducting pure R&D are long gone. Instead companies have embraced Open Innovation (OI) – going beyond their own four walls for ideas and technologies with game-changing potential. Technology scouting represents an organized approach for identifying needs, gaps and opportunities, and then finding solutions outside the borders of the enterprise.

Architecting a Multi-tenant Application A multi-tenant application is an application where a single running instance serves many customers. An alternative to multi-tenancy is managed services, where one running instance is set up for each customer. The table below shows a comparison between the two approaches. For SaaS products it can be seen that there are a number of benefits if the product is a multi-tenant product. But for an application to benefit by multi-tenancy, it’s architecture should take care of: Data IsolationFeature CustomizationExecution Environment Isolation Tquila International acquires stake in Extentor Solutions, further expanding its reach into Asia Pacific Browse more on » Information Technology, Acquisitions, mergers, takeovers Tquila International, a salesforce.com Platinum Partner and market-leader in cloud based Enterprise Software, has acquired a share in Extentor Solutions, India. Extentor is a Managed Partner for salesforce.com across India and Australia.

Sales 2.0: How Your Business Should Adapt When Anneke Seley joined Oracle as the growing company’s 12th employee in the early 1980s, the modern concept of Sales 2.0 wasn’t even a glimmer in the B2B technology world’s eye. In fact, for an industry that was largely field-sales focused at the time, executing an inside sales strategy was evolutionary enough. Some leading sales organizations even viewed a phone-based sales approach as a gimmick that wouldn’t last. Measuring SaaS Renewal Rates: Way More Than Meets the Eye I love cloud computing. I love metrics. And I love renewals.

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