SEO Course: SEO Certification Training Google offers multiple certification exams in Digital Marketing Domain. Digital Vidya course will help you prepare (of course clear) for following exams: Btw, these exams are conducted online by Google for FREE. Anyone can register & appear in these exams. Facebook offers multiple certifications which participants can start getting certified from the first session on Social Media Marketing How to Rank Better with User Experience Marketing Search engines no longer depend on matching keywords on web pages. The most recent changes involve a move toward understanding concepts. Thus, SEO strategies that begin with keyword research are ranking strategies for algorithms that no longer exist. This article will show how far away from keywords search engines have gone and how that has impacted longstanding SEO practices. I will then show how User Experience Marketing fits into a more realistic SEO strategy that adapts to modern search engine algorithms.
SEO Tool for Search Engine Optimization Analysis SEO (Search Engine Optimization) Analysis Tool This SEO Analysis Tool is to help you analyze and measure the ranking potential of your web pages. It doesn't only analyze the Meta Tags of your pages, rather it tries to use the same spider technology as the search engine spiders themselves. 100+ Awesome Web Development Tools and Resources The best and worst thing about being a web developer is that the web is constantly changing. While this is exciting it also means that web developers must always be proactive about learning new techniques or programming languages, adapting to changes, and be willing and eager to accept new challenges. This could include tasks such as adapting existing frameworks to meet business requirements, testing a website to identify technical problems, or optimizing and scaling a site to better perform with the back-end infrastructure. We thought we would compile a comprehensive list of web development tools and resources that can help you be more productive, stay informed, and become a better developer. Web Development Tools and Resources for 2016
40+ SEO Tools of the Trade The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College (RIT), The Tools of the Trade for SEO panel at SES New York 2012 pulled together more than 40 tools in this whirlwind session. Your Comprehensive List of SEO Tools Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate. Here is a short list of most (certainly not all) of those tools covered:
20 Key Findings on Google’s Latest SEO Ranking Factors Infographic I've worked in the world of online marketing since 2004 after graduating from university with a bachelor's degree in Business Administration (Marketing). Since then, I've developed a strong skill set in marketing, business consulting and web development (MBA from University of Missouri – Columbia in 2010, Masters in Marketing from University of Technology Sydney in 2011 and Web Design & Development from TAFE in 2012) , offering to my clients extensive knowledge and analysis on SEO and online marketing, coupled with relevant hands-on experience working on hundreds of challenging case studies and projects. The focus of this blog is on SEO and related internet marketing, with a specific concentration towards SME's. My motto towards online marketing follows the KISS principle, that by keeping it simple can lead to incredible results. I cut through the rhetoric and latest jargon to make SEO and online marketing easier for my readers to understand and implement.
How To Improve Your Conversion Rate With Google Analytics Data Google Analytics (GA) is one of the most powerful tools on the internet that provides actionable data that can be used to increase website traffic and improve conversion rates. But chances are you don't know how to leverage it well. As 80 percent of online retailers are using GA incorrectly. Therefore to help you out, QuickSprout created this infographic (featured below), that will serve as you quick guide to improving your marketing with Google Analytics data. Netpeak Checker Netpeak Checker is designed for the mass analysis of websites using a wide array of parameters. The program has the ability to save analysis reports and export your results to Excel. Netpeak Checker’s primary features include a high operating speed and support for large volumes of processed data. With a wide range of possibilities Netpeak Checker performs a range of advanced processes like competitor website analysis and the evaluation of websites for backlink placement.
Making HTTPS Certificates The latest website I'm working on needs to run over HTTPS, the secure version of HTTP. Turns out that getting HTTPS set up properly is really difficult! Even worse, I need to set up HTTPS on not just one domain, but an infinite number: I need to support wildcard subdomains! Getting this to work right involved a lot of searching the web, a lot of wasted time, and a lot of frustration. Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider allows you to quickly crawl, analyse and audit a site from an onsite SEO perspective. It’s particularly good for analysing medium to large sites, where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface. The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to Excel so it can easily be used as a base for SEO recommendations.
A Simple Step by Step Guide to SEO When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing. Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out. 1. On-Site SEO Basics Some of the most important elements for search engine optimization happen on your own website. Google Ranking Factors: The Complete List You probably already know that Google uses about 200 ranking factors in their algorithm… But what the heck are they? Well today you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial.
SEO: The Moz Beginner’s Guide New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.