Ticketmaster Delivers Social Connectivity Into Interactive Seat Maps. Facial Recognition Technology Recommends Drink Selections In Japan. The Acure vending machine uses a facial recognition software to recommend which beverage a customer should buy.
The digital touchscreen display features a mounted camera that recognizes the sex and approximate age of the individual approaching the device, and uses this data to make beverage recommendations. The concept’s software features the additional capacity to match advertising imagery with the time of day, temperature, and season. Currently, only one machine is being tested in Tokyo, Japan, but the company plans to roll out 500 units by the end of 2012. Design Studio S As featured in the Future of Retail report. Future Of Retail: Scanned Shoppers. In our research for PSFK’s Future of Retail report, our consulting team realized that in an effort to reduce some of the guesswork involved in shopping, retailers are integrating customer recognition technologies into their store environments, providing highly tailored recommendations to consumers and treating each shopper as a distinct individual.
Facial recognition software and body scanning kiosks connect a consumer’s age, sex, and true size with a retailer’s stocked inventory to offer detailed personal suggestions based on collected demographic information. The curation of choices helps eliminate the time and frustration of browsing for new products and trying on multiple selections, creating a more enjoyable in-store experience with all collected data eventually erased to mitigate customer privacy concerns.
Supermarket Kiosk Knows What You Want For Dinner Full Body Scanning Kiosk Creates Custom Fit. » Baromètre FEVAD sur les comportements d’achats « multicanaux » des internautes. Publié dans Blog ecommerce > Les actualités le vendredi 1 juillet 2011 | Par Séverine | Aucun commentaire En mai dernier, Médiamétrie//NetRatings a réalisé en partenariat avec la FEVAD le 7ème Baromètre décrivant le comportement des consommateurs dans leurs achats.
Internet joue un rôle de plus en plus prépondérant dans le processus d’achat que ce soit pour la préparation ou pour l’achat lui-même. Il en ressort que les internautes sont de plus en plus « connectés ». Désormais, près de 9 internautes sur 10 utilisent Internet avant, pendant ou après l’achat contre 8 sur 10 en 2010. Les internautes s’attardent sur les fiches produits, les avis clients et les prix.
Pour Marc Lolivier, Délégué Général de la Fevad, la frontière entre le e-commerce et le commerce traditionnel tend à disparaitre pour laisser place à un commerce connecté où les interactions entre les deux mondes seront nombreuses. Séverine Kress est l'auteur de cet article. Topshop Sets Up Instagram-Styled Photoshoots in Stores. Topshop is treating its shoppers to something beyond air conditioning this summer: a complimentary styling and makeup session, followed by an Instagram photo shoot.
Photos will be taken with an iPad 2 against a backdrop. Participants will then be able to select one of several Instagram filters to stylize their images, which they can print out on postcards. Shoppers can also opt to upload their images directly to Topshop's gallery as well as their own Facebook profiles. The campaign runs in London, Dublin and Liverpool from June 1 to 4, and in Manchester and New York from June 8 to 11. It was developed in collaboration with UK-based social media agency FreshNetworks, which also developed the Catch a Choo Foursquare contest, one of our favorite social media campaigns. Topshop has recently been leveraging in-store digital experiences to get customers into its shops. 8 Reasons Every Ecommerce Site Should Get Serious About Video. Yaniv Axen has served as the CTO of SundaySky since cofounding the company.
He manages technological concerns for strategic customers, directs the patent application process for SundaySky’s solutions and facilitates key partnerships. The truth about doing business online today is that for many companies, increasing market share requires winning customers from competitors. Using online video to build business is one tactic that has been rapidly gaining popularity in the past few years. It delivers benefits that include personalization, competitive advantage and cost-effectiveness. Below are seven ways video outperforms static web content in the ruthless competition for market share. 1. No conversation about ebusiness is complete without discussing search engine optimization (SEO). 2. Online video is usually channel agnostic. 3. Videos are far more likely to be passed and shared than text-based pages. 4. Video provides a familiar user interface for site visitors. 5. 6. Budget - Nouveau site Princesse tam-tam.