6 SEO tips for your Magento stores | UberTheme Search Engine Optimization (SEO) in general is a vast subject to cover in a single blog post, optimization requires patience and experience. We will just deal with the basic steps one can take to optimize their Magento stores for better SERP (search engine results page) rankings. Search algorithms of Google and other search engines are way complex and little information is available in the public domain. Luckily Magento has some cool backend options to make them search engine friendly, let me show some of effective one’s. SEO for Magento e-stores 1. Always use common characters and product related words for your URLs! Enter “URL Options” menu, set “No” for “Add Store Code to URLS” to avoid store codes being added to your URLs. Remove store codes from the Magento store URLs Enter “Search Engine Optimization” menu, set “Yes” for “Server URL Rewrites” to remove “index.php” from your URLs. Remove “index.php” from URLs 2. Be indexed for SERP inclusion 3. Update metadata Create URL Key 4. 5. 6.
Search Engine Rankings and SEO - A Complete Guide Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Like any other solution, there is no such thing like one-size-fits-all, as every person is different. Personalization factors which affect rankings as a metric 1. The first factor would be the “Country”. For example, let’s assume that you look for quite a broad phrase like, “petrol station”. The point is that if your site is relevant to some characteristic keywords in one country, in another it could be simply visible in the SERPs. 2. Search engines are a clever piece of software and as you probably could imagine, the localization factor is a little more precise than the example above. Based on your physical location or the keyword that could highlight the local character of the information you are looking for, you’ll get city-specific results. 3. 4. SEO Analysis
Optimize Your Crawl Budget for Better Rankings: 7 Steps By: Yauhen Khutarniuk, Head of SEO, SEO PowerSuite April 27th, 2016 Crawl budget is one of the SEO factors that do not seem to be paid enough attention. A lot of us have heard about it, but mostly, we tend to accept the mysterious concept as it is, presuming we have been assigned a certain crawl quota that we have little to no impact over. Or do we? Of course, as things go with SEO, the relationship between crawl budget and rankings isn't 100% straightforward. Web spiders: the good and the bad Web spiders, crawlers, or bots, are computer programs that continuously "visit" and crawl web pages to collect certain information from and about them. Depending on the purpose of the crawling, one may distinguish the following types of spiders: Search engine spiders, Web services' spiders, Hacker spiders. Search engine spiders are managed by the search engines like Google, Yahoo, or Bing. Hackers breed spiders too. You might hear people talk about good and bad spiders. Understanding crawl budget 1. 2.
10 Improvements that will boost Your Website’s Usability Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for modifying and enhancing the behavior and usability factors of your website. 1# Optimize your layout for better results Imagine finding your way through a jungle without any maps or stars to navigate by. 2# Improve site speed by deploying a CDN A Radware research conducted in 2013 explained how a 2-second delay in page load time during transactions made cart abandonment rates surge by 87%. In addition, you can optimize cache headers to improve site loading performance for repeat visitors, which will also boost CDN performance, since the frequency of retrieving static or cached content will be optimized. A cloud-based application delivery platform makes it possible for sites to: Conclusion
The Definitive Guide to Keyword Organization Build a Foundation for SEM Success Click here to download the Definitive Guide to Keyword Organization in PDF format. When discussing successful search engine marketing (SEM) campaigns, many will immediately point to obvious tasks such as keyword research, bid management, ad writing, copywriting, link-building or conversion optimization. These are all important, but all too often an integral step is left out – keyword organization. Keyword organization, or grouping, is an extension of keyword research that sets your pay-per-click (PPC) and/or search engine optimization (SEO) campaigns up for profitability and success. Think of a search marketing campaign as a delicate structure that you must build, with each task or layer of complexity building upon the last. What Is Keyword Organization? At its core, keyword organization is the process of taking your bulk list of keywords and placing each term into meaningful, relevant groups. Why Is Keyword Organization Important? Quality Score 1. 2. 3.
Ecommerce SEO Tips | Zero Gravity Marketing Did you realize that 89% of people turn to search engines before making a purchase online? Whether they are comparing prices, seeking out reviews, or simply looking for a hard-to-find item, Google is a resounding player in the ecommerce game. What this means for you is that you better be doing everything possible to show up on the SERPs, because if you’re not, your competition is. Ecommerce SEO is a must, and if you aren’t using it to its true potential, you are surely losing more sales than you realize. To get your name in front of the 89% of online-shopping searchers, follow these three ecommerce SEO tips: Devote Time to Your Descriptions There are so many underutilized possibilities with product descriptions. That being said, you have to be extremely careful about duplicate content. Take Advantage of Structured Data Often referred to as structured data, the tags and descriptions you enter behind the scenes play a huge role in ecommerce SEO. Earn the Extra Credit
The Definitive Guide to SEO for Images: 6 Steps to Image-Ranking Success After receiving a couple of emails regarding SEO (Search Engine Optimization) in relation to images, I thought I would take some time to list out 6 steps you can use to help your images rank higher in image search (such as Google Images, Bing Images, etc.). As an added bonus, these steps will also aid in helping your pages rank higher in normal Web search! This isn't some rehash of the same run-of-the-mill advice you get on images (or so I hope, at least :) ), so, without further ado, here are 6 steps to image-ranking success: Image Name This is about as simple as it gets, but it really needs to be mentioned. To note, while it's debatable as to if you should use an underscore (_), a hyphen (-), a period (.), a space ( ), or some other character to separate multi-word-named images (e.g. my-image-name.jpg vs. my_image_name.jpg vs. my.image.name.jpg, etc.), I, personally, like to use hyphens. Image Metadata Lastly, for Google to find metadata in an image is simple. Title and Alt Text
The Ultimate Guide to SEO for E-commerce Websites There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you’re missing out on clicks, you’re probably also missing out on sales. Whether you’re just getting started with a new website or improving an existing site, this complete guide provides useful tactical suggestions for stepping up your SEO game. These days, reaching the first page isn’t enough. You must rank #1. In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” Another study by Gabe Donnini at Marketing Land last year supported Optify’s findings. What does this mean in layman’s terms? Do you want to know how to rank your e-commerce site? Part 1: Research Why? Research is the most important piece of SEO.
SEO for E-Commerce Websites When dealing with an e-commerce website, there are several things that you’ll want to pay particularly close attention to in terms of SEO. Your Wordpress website is not going to have the same challenges as your IBM Websphere website. With e-commerce, you are dealing with a litany of areas where things can go wrong. Keep in mind that this is not an exhaustive list of everything to watch for in the SEO of an e-commerce website, but these elements just happen to represent some of the more common things that I’ve come across. Thin or Duplicate Content For many retailers, if a manufacturer provides standard copy for product descriptions, they’re likely to use it. We are currently in the midst of a Panda update that we hear is “slowly” rolling out. The duplicate content piece gets a little more interesting. There are many tools available for checking duplicate content. Schema Use of Canonical Tags Pagination Code Samples: This pattern management is then continued for all subsequent pages. URLs
The Definitive Guide To Creating Better Converting Product Pages There are a variety of reasons why you would want to start a website, the most common being to get someone to read what you have to say, followed by getting someone to buy something. Before you even think about the design and layout of your site you need to define what exactly it is that you want your visitor to do when they arrive, because trust me if you don’t know that then the chances of your success are extremely slim. When you create your website you should constantly be thinking about your call to action, examples of calls to action could be a “Buy Now” button, a “Subscribe to our Newsletter”, or even a compelling article title to “calling” the user to read your article. In this article you’ll learn tried and tested methods of getting your website visitors to do what you want them to do (conversion), always remember though that testing is the key to getting great results, what works for one site will not work for another. Be Blatantly Obvious Why should they proceed? Testing
7 SEO Trends to Stay Ahead of the Curve in 2016 2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. But there are also trends that proved effective for 2016 strategies and will continue to work in 2017. According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. In 2015 also, marketers realized the value of SEO, aligning their content for customers’ needs and mobile optimization for better results. Searchengineland.com suggests SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). 1. Isn’t that amazing?! 2. 3. Is your business website mobile-friendly?
The Definitive Guide to Google's New Mobile SEO Rules Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones. The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult. So, how can you make the most of Google’s mobile SEO ranking algorithm and ensure your mobile site isn’t being punished? In this definitive guide to Google’s new mobile SEO rules, I'll highlight the key ways you can optimize your website to take advantage of these recent changes. Part 1. Last summer, Google announced that it prefers mobile solutions that maintain the same URL across platforms . However, a more recent announcement on June 11 of this year was the first official acknowledgement by Google that one-URL websites are actually favored in mobile search. "Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices." Part 3.