background preloader

Keyword Research: The Definitive Guide

Keyword Research: The Definitive Guide
You may be wondering: “What is a Niche Topic, exactly?” A Niche Topic is a topic that your target customer is interested in. In other words, this isn’t a specific keyword. (I’ll show you exactly how to extract keywords from your Niche Topics later in this guide) For example, let’s say that you run a business that sells basketball hoops. As we saw earlier, the GKP is pretty useless at giving you anything but very, very closely related keywords. While some of these keywords might be a great fit for your business, there are dozens of others that are less competitive…and just as lucrative. Unfortunately, these keywords can be REALLY hard to find. In my experience, starting with Niche Topics is the easiest way to find these sorts of untapped keywords. Niche Topics are a list of niches that your customers care about AND are closely related to your bread and butter niche. For example, someone interested in buying a basketball hoop may also search for: See how that works? Here’s how to do it: Related:  SEO for E-CommerceSEO Guides

SEO Spyglass: Website Back Link Checker Tool & Link Popularity Checker 6 SEO tips for your Magento stores | UberTheme Search Engine Optimization (SEO) in general is a vast subject to cover in a single blog post, optimization requires patience and experience. We will just deal with the basic steps one can take to optimize their Magento stores for better SERP (search engine results page) rankings. Search algorithms of Google and other search engines are way complex and little information is available in the public domain. For example, even for a simple crawl bot rule such as rel=”nofollow”, each search engine has different interpretation of it. One thing to note is that e-commerce stores (running Magento or on any other platform) have to face a tough keyword competition as similar products are usually on sale on high traffic online stores, achieving the Domain or Page Authority for the product keywords is a slow process and if you are running a business, it is wise to hire a professional unless you are an SEO expert yourself. SEO for Magento e-stores 1. Remove store codes from the Magento store URLs 2. 3.

Search Engine Rankings and SEO - A Complete Guide Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in the rankings wasn’t so crowded. Anyway, for the constant search results the measurement of such was a bit easier, as it was particularly the same. Like any other solution, there is no such thing like one-size-fits-all, as every person is different. Personalization factors which affect rankings as a metric 1. The first factor would be the “Country”. For example, let’s assume that you look for quite a broad phrase like, “petrol station”. The point is that if your site is relevant to some characteristic keywords in one country, in another it could be simply visible in the SERPs. 2. 3. The way the rankings are determined in terms of personal search history is slightly different. 4. SEO Analysis

Competitive Analysis: How to Become an SEO Hero in 4 Steps | SEW The practice of SEO is a fairly results oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is overall a good thing, it means that SEO professionals are increasingly head down, focused on the things – like link building, on-page optimization, and content creation – that they believe will move the metrics needle. A byproduct of a focus on tactics that can be closely tied to metrics is that activities that are perceived to not produce an immediate impact are often left undone. One example of just such an activity is competitive analysis. Focusing on tactics that are perceived to produce results makes sense, but we’re going to use this article to make the case that, done right, spending time understanding and tracking trends in your competitive landscape will, in fact, have a positive impact on the metrics you care about. 1. 2. 3. 4. She extracted from the pages:

Optimize Your Crawl Budget for Better Rankings: 7 Steps By: Yauhen Khutarniuk, Head of SEO, SEO PowerSuite April 27th, 2016 Crawl budget is one of the SEO factors that do not seem to be paid enough attention. A lot of us have heard about it, but mostly, we tend to accept the mysterious concept as it is, presuming we have been assigned a certain crawl quota that we have little to no impact over. Or do we? From over 10 years in SEO, I can tell you one thing for sure: in any industry, crawl budget is something we can — and should — optimize for SEO success. Of course, as things go with SEO, the relationship between crawl budget and rankings isn't 100% straightforward. Web spiders: the good and the bad Web spiders, crawlers, or bots, are computer programs that continuously "visit" and crawl web pages to collect certain information from and about them. Depending on the purpose of the crawling, one may distinguish the following types of spiders: Search engine spiders, Web services' spiders, Hacker spiders. Hackers breed spiders too. The experiment 1. 2.

Trellian - Le spécialiste mondial des logiciels de référencement et de positionnement de sites (SEO) Submitwolf : Augmentez votre visibilité sur Internet Le logiciel de référencement Submitwolf vous permet de référencer vos sites dans la plupart des annuaires et moteurs de recherche existants. Ce logiciel de référencement permet d'accroître sensiblement la visibilité de votre site, non seulement auprès des internautes francophones, mais également dans le monde entier grâce aux milliers d'annuaires et de moteurs inclus dans sa base de données. Comment ça marche ? Les avantages de Submitwolf Un logiciel reconnu Depuis de nombreuses années, la presse et les sites spécialisés récompensent régulièrement SubmitWolf pour ses qualités et ses performances. mais aussi : Devenez un utilisateur enregistré Submitwolf est LE logiciel de référencement incontournable. Testez gratuitement SubmitWolf Merci de renseigner les champs ci-dessous pour télécharger gratuitement la version complète de Submitwolf (utilisation limitée à 15 jours) Économisez des centaines d'heures... et des milliers d'euros !

10 Improvements that will boost Your Website’s Usability Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for modifying and enhancing the behavior and usability factors of your website. 1# Optimize your layout for better results Imagine finding your way through a jungle without any maps or stars to navigate by. 2# Improve site speed by deploying a CDN A Radware research conducted in 2013 explained how a 2-second delay in page load time during transactions made cart abandonment rates surge by 87%. In addition, you can optimize cache headers to improve site loading performance for repeat visitors, which will also boost CDN performance, since the frequency of retrieving static or cached content will be optimized. A cloud-based application delivery platform makes it possible for sites to: Conclusion

The Definitive Guide to Keyword Organization Build a Foundation for SEM Success Click here to download the Definitive Guide to Keyword Organization in PDF format. When discussing successful search engine marketing (SEM) campaigns, many will immediately point to obvious tasks such as keyword research, bid management, ad writing, copywriting, link-building or conversion optimization. Think of a search marketing campaign as a delicate structure that you must build, with each task or layer of complexity building upon the last. What Is Keyword Organization? At its core, keyword organization is the process of taking your bulk list of keywords and placing each term into meaningful, relevant groups. Why Is Keyword Organization Important? If the analogy of a building’s foundation is not clear enough, there are countless benefits to having a meaningful keyword organization plan for your SEM campaigns. Keyword Organization for Pay-per-click (PPC) Quality Score Lower PPC Costs Quality Score: There’s that term again – Quality Score. 1. 2. 3.

On-Page Ranking Factors - SEO Best Practices On-Page factors are the aspects of a given web page that influence search engine ranking. Code Sample Content <body>, <div>, <p>, <span>, no tag Alt Text Bold/Strong What are On-Page Factors? There are several on-page factors that affect search engine rankings. Content of Page The content of a page is what makes it worthy of a search result position. Good content supplies a demand: Just like the world’s markets, information is affected by supply and demand. Good content is linkable: From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. Title Tag Title tags are the second most important on-page factor for SEO, after content. Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs. The following is a good example of URL structure: The following is a bad example of URL structure:

Image sitemaps - Search Console Help Follow Webmaster Guidelines and best practices for publishing images to increase the likelihood that your images can be found in Image Search results. Additionally, you can use Google image extensions for sitemaps to give Google more information about the images available on your pages. Image sitemap information helps Google discover images that we might not otherwise find (such as images your site reaches with JavaScript code), and allows you to indicate images on your site that you want Google to crawl and index. You can use a separate sitemap to list images, or you can add image information to an existing sitemap. <? You can list up to 1,000 images for each page, using the syntax outline in the example above! XML namespace xmlns=" Image tag definitions

Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider allows you to quickly crawl, analyse and audit a sites’ onsite SEO. It can be used to crawl both small and very large websites, where manually checking every page would be extremely labour intensive (or impossible!) The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to Excel so it can easily be used as a base for SEO recommendations. Crawl 500 URLs For Free The ‘lite’ version of the tool is free to download and use. For just £149 per year you can purchase a licence, which removes the 500 URL crawl limit, allows you to save crawls, opens up the spider’s configuration options and features. Alternatively hit the ‘buy a licence’ button in the SEO Spider to buy a licence after downloading and trialing the software. FAQ & User Guide The SEO Spider crawls sites like Googlebot discovering hyperlinks in the HTML using a breadth-first algorithm. Updates

Ecommerce SEO Tips | Zero Gravity Marketing Did you realize that 89% of people turn to search engines before making a purchase online? Whether they are comparing prices, seeking out reviews, or simply looking for a hard-to-find item, Google is a resounding player in the ecommerce game. What this means for you is that you better be doing everything possible to show up on the SERPs, because if you’re not, your competition is. Ecommerce SEO is a must, and if you aren’t using it to its true potential, you are surely losing more sales than you realize. Devote Time to Your Descriptions There are so many underutilized possibilities with product descriptions. That being said, you have to be extremely careful about duplicate content. Take Advantage of Structured Data Often referred to as structured data, the tags and descriptions you enter behind the scenes play a huge role in ecommerce SEO. Earn the Extra Credit Set up an XML sitemap to help Google find you easier.

The Definitive Guide to SEO for Images: 6 Steps to Image-Ranking Success After receiving a couple of emails regarding SEO (Search Engine Optimization) in relation to images, I thought I would take some time to list out 6 steps you can use to help your images rank higher in image search (such as Google Images, Bing Images, etc.). As an added bonus, these steps will also aid in helping your pages rank higher in normal Web search! This isn't some rehash of the same run-of-the-mill advice you get on images (or so I hope, at least :) ), so, without further ado, here are 6 steps to image-ranking success: Image Name This is about as simple as it gets, but it really needs to be mentioned. To note, while it's debatable as to if you should use an underscore (_), a hyphen (-), a period (.), a space ( ), or some other character to separate multi-word-named images (e.g. my-image-name.jpg vs. my_image_name.jpg vs., etc.), I, personally, like to use hyphens. Image Metadata Lastly, for Google to find metadata in an image is simple. Title and Alt Text