Keyword Research: The Definitive Guide

You may be wondering: “What is a Niche Topic, exactly?” A Niche Topic is a topic that your target customer is interested in. In other words, this isn’t a specific keyword. (I’ll show you exactly how to extract keywords from your Niche Topics later in this guide) For example, let’s say that you run a business that sells basketball hoops. As we saw earlier, the GKP is pretty useless at giving you anything but very, very closely related keywords. While some of these keywords might be a great fit for your business, there are dozens of others that are less competitive…and just as lucrative. Unfortunately, these keywords can be REALLY hard to find. In my experience, starting with Niche Topics is the easiest way to find these sorts of untapped keywords. Niche Topics are a list of niches that your customers care about AND are closely related to your bread and butter niche. For example, someone interested in buying a basketball hoop may also search for: See how that works? Here’s how to do it:

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