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PSFK sur Twitter : ".@NeimanMarcus interactive retail tablet bridges gap between digital and physical #ecommerce. Neiman Marcus Integrates Interactive Tables for Unbridled Selection. The Neiman Marcus Innovation Lab (known as iLab) has launched their interactive retail table project in three of its major locations in Austin, Chicago and Topanga.

Neiman Marcus Integrates Interactive Tables for Unbridled Selection

Displayed in each store’s shoe salon, these concept tables are approximately 70” long, 34” tall, and 26” wide and comprise of a clean-cut Ultra HD 4K touchscreen that features a single, continuous pane of glass that changes to fit in with Neiman Marcus’ color scheme. The table’s software enables shoppers to browse and filter Neiman Marcus’ inventory including collections both in-store and online. There’s also a ‘My Favorites for Wishlist,’ that visitors can add items to and request to be emailed the product links should they want to think about their purchase at a later date. Scott Emmons, Neiman Marcus Enterprise Architect and iLab Manager explains the concept further, “The iLab built a solution that marries form and function. Watch the store demo below: Another brand innovating in this area is British fashion house Burberry. E-commerce : les taux de conversion secteur par secteur.

E-commerce : les taux de conversion secteur par secteur. Voici le dernier baromètre des performances e-commerce de Kantar Media Compete et Google.

E-commerce : les taux de conversion secteur par secteur

Il passe au crible taux de conversion, de rebond et d'abandon de 9 segments de marché. Le taux de transformation des sites marchands français s'est amélioré de 13% entre 2012 et 2013, puis encore de 7% au 1er trimestre 2014. Des résultats issus de la 3ème édition du baromètre sectoriel de la performance de conversion des sites e-commerce français, que publient Kantar Media Compete et Google. Distribution : les acteurs multicanaux portés par le click-and-collect Le secteur de la distribution affiche pour sa part un taux de conversion en progression moyenne de 10%. Sur le segment du prêt-à-porter, le taux de conversion par visite s'est amélioré de 17% entre 2012 et 2013 pour atteindre 3% l'an dernier. Côté high-tech, segment e-commerce le plus ancien, les taux de conversion par visite (3,8%, stable) et par visiteur (8,1%, en hausse de +10%) sont cette année encore les plus élevées de ce baromètre. Top 20 Retail Apps to Make the Most of Your iPad.

À la une dans : CommerceDeDétail One of the great things about conducting business in this techie and mobile-centric age is that there are apps and tools for just about everything.

Top 20 Retail Apps to Make the Most of Your iPad

Whether you’re looking to increase ... One of the great things about conducting business in this techie and mobile-centric age is that there are apps and tools for just about everything. Whether you’re looking to increase productivity, streamline certain business functions, or make your customers’ lives easier, there’s a good chance that there are iPads apps to help you.

But with so many apps available, how do you know which ones are worth the download? Here is our list of 20 (+ bonus!) Statistiques Vues Total des vues. 11 Lead Generation Tactics That You're Likely Neglecting. As B2B marketers, we’re always looking out for, and testing, lead generation tactics that will both bring us more qualified leads and deliver value for our readers, customers and visitors, whether it’s by giving them something in exchange for an opt-in or simply just delivering a better experience or by more accurate ad targeting.

11 Lead Generation Tactics That You're Likely Neglecting

While we of course rely on many proven lead gen tactics, we also try to get creative and test the waters on ideas that pop in our heads at random times. With this in mind, there are scores of things that quite simply don’t work out, but the tactics described below have consistently delivered us great results the majority of the time that we’ve implemented them and we believe they’ll work well for you, too. Organic Lead Generation 1. Exit-intent popup: Few things are more frustrating than entering a website and immediately being smacked in the face (screen?) Now we’re talkin’. Also, a bit meta, but OptinMonster uses their own product pretty darn well for lead gen.