12 retail trends and predictions to watch for
Mobile will show no signs of slowing down next year and we anticipate smartphones and tablets to play bigger roles in the shopping journey. Expect to see more of the following: Loyalty apps Next year, more retailers will introduce mobile loyalty programs. Shoppers will no longer have to clutter up their wallets with physical cards. Instead, they can track and redeem their rewards using their smartphones through apps such as Collect. Mobile services Convenient services such as mobile ordering will be more prevalent. Bird On a Wire, an Auckland-based free-range rotisserie chicken joint, for instance, uses the solution to offer online and mobile ordering, and it’s worked out quite well for them. Mobile payment solutions The number of consumers adopting mobile wallets will increase in 2015, thanks to solutions offered by Google, Softcard, Apple, and most recently, CurrentC.
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