businessinsider Saga: Grey pound now accounts for almost 50% of consumer spending The grey pound now accounts for £320billion a year - up by £100billion in nine yearsSpending on food and non-alcoholic drinks rose at 5.1% a year from 2003 to 2012Over 50s account for 76% of the nation's financial wealth By Matt West Published: 15:26 GMT, 7 February 2014 | Updated: 17:04 GMT, 7 February 2014 The 'grey pound' has played a significant role in lifting Britain out of the recession, research published today claims. Saga - the financial services and leisure company for the over 50s – said people over the age of 50 accounted for more than 47 per cent of UK household consumer spending in 2012. The report turns on its head the perceived wisdom that it is those between the ages of 21 and 34 who have the largest disposable incomes and to whom most time is devoted by advertisers and retailers. Grey strength: Consumer spending among the over 50s have grown significantly in the last ten years, the CEBR's research has shown
Online Shopping Trend in India – A Stepping Stone Online shopping has now been anticipated to rule the hearts of shopaholics in all over India. Buying desired items through internet access are made simpler and handy by the usage mobile devices, tablets or laptops that aid most of the online shopping apps. E-commerce is meant to be an activity wherein the customers are supposed to use the internet to order a product or service at any moment of time. Customers are likely to favour online purchase in the upcoming years that is expected to sprawl across the metro cities as well as developing neighbouring towns. Be a smart buyer by availing infinite varieties of accessories or articles and shopping the favourite ones out at affordable rates and avoid chaotic bargains. Majority of people prefer using online platforms for hassle free shopping to avoid frequent running from stores to stores while going on for a ground purchase.
Virtual reality versus augmented reality: Which is the future? They're both new technologies, cutting edge in fact, both currently involve dorky hardware and are the subject of fascination to the world's most influential people in tech. But the advent of AR or VR could lead us down very different paths in entertainment, gaming, communication and industry. So which will out? Augmented reality which overlays virtual 3D graphics onto our view of the real world or virtual reality which immerses us in 360 degree views of new worlds with little or no sensory input from the room your body is actually in. Here's how the two technologies stack up. VR vs AR: The fighting talk Both AR and VR are quick to find converts to the two sometimes complementary, sometimes contradictory visions of the future on offer. Microsoft's HoloLens has been hogging the headlines the past few months but the augmented reality tech that the industry is going nuts over (and throwing all its cash at) is Magic Leap. Read this: We go hands on with Microsoft HoloLens
About - That's Not My Age I’m Alyson Walsh, a freelance journalist, former magazine fashion editor and the author of Style Forever: the grown-up guide to looking fabulous. I write for the FT’s How To Spend It and the Guardian websites. That’s Not My Age began because I’ve always strongly believed that you don’t have to have youth to have style and wanted to share ideas and celebrate inspirational women (and men) of all ages. I do use affiliate links, schemes and sponsored posts to generate commission; but I’m discerning and don’t pimp out any old tat. I love to hear from readers, PRs and fashion experts but simply don’t have the time to reply to every email. firstname.lastname@example.org Or contact Katharine Richardson at La Coterie: email@example.com
Software Solution that helps in Business Growth Posted in - Mobile App Date - 19 Dec. 2013 Information technology has revolutionized the way the retail industry works. Today, a majority of small and medium business owners are establishing a mobile presence by developing applications for their retail organization. With the busy “on-the-go” lives of the consumers today, shop owners have to look at newer avenues to stay in constant touch with their consumers. 85% shoppers have used a mobile shopping app while inside a store Smarter devices, cloud computing and increased wireless bandwidth together help retailers provide their customers with ready access to information like product details, delivery status, issue tracking from virtually anywhere through a retail mobile app. Consumer behavior has also changed and is further changing with the rapid development of technology. Role of mobile apps for retail stores Mobile has already started to have a major impact on the industry and is increasing day-by-day. Your mobile retail app
Augmented Reality vs. Virtual Reality: What are the differences and similarities? AR and VR is on the rise to dominate our lives in the coming years. However, which is better?(Photo : Oculus VR) Technology is improving at a rapid pace, as many things are possible today that were not possible 10 years ago even if we tried our best to make it happen. Today, some of the impossible things are rising to the occasion in the form of Augmented Reality and Virtual Reality. Back in the 1990s, virtual reality was on the lips of everyone as multiple companies tried and failed to make it happen. When it comes to augmented reality, we're looking at something that has found more success in the consumer space when compared to virtual reality. What is Augmented Reality Augmented reality is the blending of virtual reality and real life, as developers can create images within applications that blend in with contents in the real world. What is Virtual Reality Virtual reality is all about the creation of a virtual world that users can interact with. Difference and similarities
Marketing to Today's 65-plus Consumers NEW YORK Stick around for seven or more decades and you're apt to become the focal point of some stereotypes before you're done. In the case of today's 65-and-older consumers, though, the problem is that the stereotypes of frail-and-lonely ancients are more creaky than the people to whom they're applied. And it doesn't help matters that baby boomers talk loudly about being poised to transform the nature of old age, as if it has heretofore been unchanged dating back to the Stone Age. Looking at some survey data on 65-plusers, and hearing from people professionally engaged in understanding and marketing to this cohort, we get a clearer picture of how older Americans see themselves and the advertising that's aimed (or, often, misaimed) at them. For starters, people whose chronological age would seem to put them squarely in the "old" category often don't see themselves in that light. Of course, an emphasis on physical vitality can and does generate clichés of its own.
Seven surprising ways teens are defying shopping trends NEW YORK (MarketWatch) -- It’s true that McDonald’s Corp. has lost some of its magnetism for teenage diners, but that doesn’t mean it no longer has any pull. The same can be said for a bunch of other companies challenged by changing tastes and buying patterns. While fast-casual chain Chipotle Mexican Grill Inc. is increasingly this demographic’s favorite restaurant, McDonald’s is where teen and young adult males eat at most often, according to a William Blair survey of 1,100 respondents between the ages of 14 and 24. For females, who represent nearly 60% of the respondents, McDonald’s MCD, -0.48% is the second most visited after Chipotle CMG, -0.48% . The survey echoed McDonald’s Chief Executive Steve Easterbrook’s remarks that it’s “absolutely not true” millennials have deserted McDonald’s. To be sure, the ranking aside, visits to McDonald’s did drop versus gains for others including Chipotle and such rivals as Burger King. Other surprise findings: J.C. Related Topics