Best practice community management
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J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser.
The differences between social media and social networking are just about as vast as night and day.
Erin Bury is the community manager at Sprouter.com , an expert Q&A site for startup founders around the world. You can follow her on Twitter @ErinBury and read her blog at ErinBury.com .
New members help your community become more vibrant – but you don’t have a community in the first place if you can’t keep hold of your existing members.
If you follow me on Twitter you know that I spent most of the day at the Social Media Business Forum .
A vital element of a successful online community is trust. Without it, your community won’t be as strong as it could be – trust brings people together; it encourages people to share information and the more they share, the more others will share.
No online community is perfect – there will come a time (if it hasn’t happened already) when a member becomes abusive or confrontational. Dealing with these bad apples can be a challenge – they will often stir up emotions and lead to a huge spike in member engagement and discussion.
Lots of things about work are hard.
You shouldn’t judge your community by the number of members it has – one of the reasons why is because typically, only a fraction of those members will actually be active contributors.
This post is written by Mirna Bard , a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.