10 Advanced Twitter Tips & Tricks. The Battle of Free Vs Paid. Understanding Users of Social Networks. If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?
" and "How can my company benefit from the social network revolution? " you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski. Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest kid on the block—is sharply different from forerunners such as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing network failures "Online social networks are most useful when they address real failures in the operation of offline networks," says Piskorski. Why Most Businesses Get Facebook Wrong. Uncompromising Leadership in Tough Times. Economic difficulties need not mean that we lower our standards for leadership.
If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term uncompromising leadership. Due out this summer, the book High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage describes organizations that, Beer says, "are diametrically opposite to the firms we saw fail on Wall Street. The book's perspective also leads to answers to the question of how to manage in tough times in a way that avoids liquidation of human and cultural assets. " The book looks broadly at what it takes to build a high commitment, high performance (HCHP) system inside companies. Ten fundamental mistakes that will kill your email marketing. IT’S ALIVE! Why Email Can Be Even More Profitable in The Social Media Age. You may have heard or seen the following statement: In the past year I’ve been told this by many people… marketers, business owners, media analysts, journalists and social media pundits.
The Company as Community - Threadless Puts Everyone in Charge. The Dawn of Topic-Centric Social Media? An interview with Guillaume Decugis, CEO of Scoop.it. After a couple of weeks beta testing new curation tool Scoop.it, I emailed the CEO with some questions from The Free Radicals….
Free Content Marketing. 15 Most Unusual and Interactive Business Cards. The Most Important Management Trends of the (Still Young) Twenty-First Century. HBS Working Knowledge recently celebrated its tenth birthday, and we mark the occasion by looking back and looking forward.
We've asked HBS Dean Nitin Nohria and a number of faculty to both remark on what they view as the most significant business management ideas of the first decade of the twenty-first century, and then to tell us what they hope will be the most fertile areas of business research between now and 2020. But we didn't leave it there. Professor Jim Heskett is moderating a similar discussion with HBS Working Knowledge readers, and we encourage you to participate. As of this writing some 75 comments have been submitted.
Finally, I thought you would be interested in learning the most popular WK articles since we set up shop. Clay Christensen's Milkshake Marketing. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly.
This segmentation involves either dividing the market into product categories, such as function or price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new consumer products are launched—and 95 percent of them fail. How to Reply to Comments on Your Blog. Welcome to My DoFollow Blog!
As a Big Thank You, I'd Like to Give You FREE Access to my "Online Marketing Success Formula" Report That Gives You The Key Ingredients For Success in YOUR Business! ~ Mavis Nong One of the key responsibilities of a blogger is to respond to your readers’ comments. Killer Tips Up For Grabs! Welcome to My DoFollow Blog!
As a Big Thank You, I'd Like to Give You FREE Access to my "Online Marketing Success Formula" Report That Gives You The Key Ingredients For Success in YOUR Business! Top 10 Business Blogs and Why They Are Successful. Does your business have a blog?
Are you looking to generate engaging comments and new daily visitors? If so, look no further. 52 Great Subject Lines to Boost Your Email Open Rates. If open rates for your email newsletters are dropping, try and pep up your subject lines.
Are You Missing Something? Four Things Your Free Content Website Should and Should NEVER Do. Why there should be NO difference between editorial and marketing copy. 10 Rules for modern collaboration. You could make an argument that in a creative organization the single most important skill today is the ability to collaborate. That’s not to say brilliant writing, inspirational design, impeccable craftsmanship and elegant coding don’t matter. They do. But in an age when a problem is as likely to be solved with an app as with an ad, when the bulk of a campaign’s content might be user generated, when a consumer’s experience is only as good as its technology and UX, or when ambiguity and market dynamics call for something far beyond communications, then it’s group talent that really matters.
Some companies have it pretty well figured out. Pixar, for example, is a shining case study. BBC Radio 4 Programmes - In Business. Creative Entrepreneurship: How to Build an Empire in Your Spare Time. Photo of Piranesi engraving by Evil Preacher They say Rome wasn’t built in a day. And it was a full-time job. Think of lugging all that marble, laying pipes and foundations, raising columns and arches, tiling all those roofs, and doing all the fancy bits of decoration on the top. Not to mention organising supplies of food and water, keeping the rabble entertained and in order, and stopping the fractious nobles from destroying the whole structure from within.