LinkedIn's New Features - a Lot Like Facebook & Twitter with More Opportunities for Marketers Earlier this week I told you how LinkedIn Is About To Up The Ante For Marketers And Brands. Well the changes were announced and as expected the big change was to the "Follow Company" feature that now surely looks a lot like Twitter and Facebook. Let's say you're a company. Well not literally, that would be painful but figuratively. Well not any more... Thanks to the aforementioned changes, admins of company profiles on LinkedIn can post real, honest-to-goodness status updates and actually include a link! So just as your company or your brand gets more exposure when one of your fans or followers share something via Facebook or Twitter to their followers/their network, the same will hold true for LinkedIn. Here's a couple of key points to keep in mind about the new changes to the "Follow Company" feature: Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab.
Online identity Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself. Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information. An online identity may even be determined by a user's relationship to a certain social group they are a part of online. Some can even be deceptive about their identity. The concept of the self, and how this is influenced by emerging technologies, are a subject of research in fields such as education, psychology and sociology. Online social identity Identity expression and identity exposure The disclosure of a person's identity may present certain issues related to privacy. The concept of the mask Blended identity
7 Lessons Learned Running an SEO Agency My first real company was an SEO agency. I was only 17 years old when I started it and I had no clue what I was doing. The only thing I knew was there was a business to be made from SEO because companies spent millions of dollars on pay-per-click advertising. I was fortunate enough to get my agency $10,000 to $20,000 a month in revenue within a year, but scaling the company to millions of dollars a year was a much harder challenge. #1: Run Your Agency Like a Businessman When you think about big SEO agencies who come to mind? Do you know why? When I first started out I would pitch companies on SEO by telling them how much more traffic I could get them and how high I could get them to rank on Google. It took me a few years to learn this, but once I did my minimum SEO engagement started at $240,000 a year and it went up to $1,200,000 a year. From there I would break down how much more traffic I could get the company from: conservative, normal and aggressive estimates. Don’t get too greedy!
Facebook Moves Closer to Becoming a 'Mobile Company' Only weeks after Facebook mobile chief Erick Tseng said the social networking giant would soon “become a mobile company,” Facebook unveiled several new features to show that it’s quickly moving in that direction. In blog posts Monday afternoon, the company not only announced its long-awaited iPad application, but also said it was bringing more of its Facebook Platform capabilities to mobile. "Today, we are extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites,” wrote Facebook engineer Luke Shepard in a post on the company’s Developer Blog. Although their final form has yet to take shape, Shephard said the new features will make it easier for developers to reach the 350 million people who access Facebook monthly through mobile devices like the iPad, iPhone, and iPod touch.
Social Good Summit Recap: Good News & Shocking Stats - Day 1 The first day of Mashable's Social Good Summit has come to a close. Here's where we discuss what was announced, explore the areas where social good can improve, and reveal some shocking stats. There were some great highlights from Day One, which we've summed up for you here. If you're interested in following what's happening at the Summit, be sure to join us online at our livestream. The Good News & What Was Announced Ted Turner took the stage at 1 p.m. to talk about Next Generation Leadership. Though only half-joking, Turner offered some more choice words which he received from Jacques Cousteau: "Even if we don't know if we're going to make it, what else can men of good consciousness do but fight into the bitter end... Another bright spot was a panel featuring philanthropist Monique Coleman and UN Under-Secretary-General Valerie Amos. Howard W. Where We Need to Improve It wasn't all sunshine at the Summit, as some of the speakers mentioned the areas where philanthropists need to improve.
Online profiles should be optimised for SEO Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimise the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. If you achieve this then you’ll please both visitors to your site and Google. These days, keyword optimisation, due to keyword spamming in the past, has been reduced in importance. Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimise your website with keywords and then see your site rise to the top of the search results for those keywords. Where To Use Keywords H1 Tag: The main header tag for the page.
Nine Ways to be a Competitive SEO This post has been inspired and adapted from one of my favourite non-SEO bloggers, James Altucher. He recently wrote: 9 Ways to break all the rules. As an SEO, regardless to the fact we proscribe or prescribe the definition, our jobs are to get our content high up enough in SERPs to attract searchers into our sites. Simply put, it’s the art of making something findable. However, in order to do that, we need to try and follow a set of rules; rules that have been set for us by search engines to get that content up there. Sometimes rules are meant to be broken. Part of being a good SEO is to understand what these rules are, but part of being a GREAT SEO is to know how far you can stretch these rules, how to cleverly interpret them, and when you can break them. A few of these are going to be shocking, a few outrageous. rules in SEO ===> Do the opposite. On any given day, there are hundreds of theories on what the right strategy is. ===> Surprise Is the strategy to look at volume of links?
Majestic SEO: Site Explorer Social Media: Become a 'One Percenter' Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.” It states: 90 percent of web users are lurkers — read or observe, but don’t contribute;9 percent of users contribute from time to time, but other priorities dominate their time;1 percent of users participates heavily and account for most contributions. What are the implications of this trend as it pertains to content creators? Perhaps the real promise of social media is not that everyone participates equally, but that those who constitute the “one percenters” have the opportunity to do so with fewer obstacles. “There’s an explosion of new tools available to help lead the tribes we’re forming,” said Seth Godin in his book Tribes. Marketing Benefits to One Percenters There are a number of marketing benefits from achieving increased influence within social media communities. Influencers gain respect and build credibility. Express servant leadership.
Water.org - Strategic Thinking on Social Media Automation If you are in Kansas City and not attending Social Media Club of Kansas City (SMCKC) breakfast s, you’re missing outstanding social media -related speakers and content monthly. The September presentation from Scott Monty at Union Station was fantastic , and October’s Social Media Club of Kansas City breakfast (back at the Kansas City Cafe) was equally strong, featuring Mike McCamon, Chief Community Officer from Water.org . I’ve been struck by the organization’s compelling online strategy since meeting Erin Swanson from Water.org at one of the first breakfasts I attended. Talking informally with Erin several times in the last few years, it’s been clear water.org is all over inventive social media strategy. At last Friday’s SMCKC breakfast, Mike McCamon provided a “Social Media 700-level” course on how Water.org uses social media automation, under the banner “Donate Your Voice,” so Water.org Twitter and Facebook fans can share their social network feeds with the organization . Follow Me:
Simple optimisation techniques Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It's not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work on together. I've written a lot in the past about "best practices" and on Smart Insights we have summarised the basics of SEO and also the latest SEO ranking factors with which many online marketers are aware of. On their own, the ranking factors aren't so useful, context is needed to illustrate how they can be applied in practice through being creative, so I thought it would be interesting and different to create a series of posts looking at simple SEO approaches with examples. They're relevant for all companies from small to large, but maybe easiest to implement in SMEs where there may be more flexibility in changing page templates. On-page optimisation techniques 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
SEO Methodology For Yearly Events – Revisited Today I have been looking into the most efficient way to be able to perform SEO on year related events such as the Grand National and the World Cup, or generally any event, competition or regular occurrence that you as a webmaster could look to target. This is not a secret formula that is going to give you the edge over all of your competitors as the information held within this post has been cited by professionals for a number of years but it seems that there are still people out there that are not conducting their optimisation for such occurrences in a way that would build strength year in, year out and so this is why i thought that i should take the time to reinstate this information for you! So what do I mean that you should be looking to create a so called ‘central hub'? Time stubs. So let me break this down a little bit further for you so that you can see my findings in action: My demo site that will be used to explain the methodology behind this article Do your URLs look like these?