Online identity Social identity that an Internet user establishes in online communities and website Internet identity (IID), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. The concept of the self, and how this is influenced by emerging technologies, are a subject of research in fields such as education, psychology, and sociology. Online personal identity [edit] Triangular relationships of personal online identity There are three key interaction conditions in the identity processes: Fluid Nature of Online and Offline, overlapping social networks, and expectations of accuracy. Fluid Nature of Online and Offline Online environments provide individuals with the ability to participate in virtual communities. Overlapping social networks Expectations of accuracy Online social identity Identity expression and identity exposure
30 SEO Bookmarklets to Save You Time We all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look like a pro in front of bosses and clients. The list isn't completely comprehensive, but it covers 95%+ of the SEO data points I retrieve on a monthly basis and a few extras I don't personally use that may be valuable to others. SEO Bookmarklets Sections: Just follow the instructions from this highly "meta" image :-) Site Indexation Queries Backlink Data Queries Specialized Search Queries Domain & Traffic Data Queries Social Media Data Queries How to Construct Your Own Bookmarklets Here's a sample code snippet for the bookmarklet above that shows links from OpenSiteExplorer.org: javascript:location.href=' p.s. Update:
Facebook Moves Closer to Becoming a 'Mobile Company' Only weeks after Facebook mobile chief Erick Tseng said the social networking giant would soon “become a mobile company,” Facebook unveiled several new features to show that it’s quickly moving in that direction. In blog posts Monday afternoon, the company not only announced its long-awaited iPad application, but also said it was bringing more of its Facebook Platform capabilities to mobile. "Today, we are extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites,” wrote Facebook engineer Luke Shepard in a post on the company’s Developer Blog. Although their final form has yet to take shape, Shephard said the new features will make it easier for developers to reach the 350 million people who access Facebook monthly through mobile devices like the iPad, iPhone, and iPod touch.
Online profiles should be optimised for SEO Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimise the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. These days, keyword optimisation, due to keyword spamming in the past, has been reduced in importance. Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimise your website with keywords and then see your site rise to the top of the search results for those keywords. These are the three issues to consider during the keyword optimisation process: Where To Use Keywords H1 Tag: The main header tag for the page.
Nine Ways to be a Competitive SEO This post has been inspired and adapted from one of my favourite non-SEO bloggers, James Altucher. He recently wrote: 9 Ways to break all the rules. As an SEO, regardless to the fact we proscribe or prescribe the definition, our jobs are to get our content high up enough in SERPs to attract searchers into our sites. Sometimes rules are meant to be broken. Part of being a good SEO is to understand what these rules are, but part of being a GREAT SEO is to know how far you can stretch these rules, how to cleverly interpret them, and when you can break them. A few of these are going to be shocking, a few outrageous. rules in SEO ===> Do the opposite. On any given day, there are hundreds of theories on what the right strategy is. Don’t follow blindly – sometimes try the opposite of what is being suggested, just to see what happens. Try something that is totally out of sync with what the leading theories are saying. ===> Surprise Is the strategy to look at volume of links? ===> Change one thing
Social Media: Become a 'One Percenter' Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.” It states: 90 percent of web users are lurkers — read or observe, but don’t contribute;9 percent of users contribute from time to time, but other priorities dominate their time;1 percent of users participates heavily and account for most contributions. What are the implications of this trend as it pertains to content creators? It means that we have the opportunity to become centers of influence. Being a member of the “one-percenter” club means there are 99 percent of users that we have the ability to influence. Perhaps the real promise of social media is not that everyone participates equally, but that those who constitute the “one percenters” have the opportunity to do so with fewer obstacles. “There’s an explosion of new tools available to help lead the tribes we’re forming,” said Seth Godin in his book Tribes. Express servant leadership.
Simple optimisation techniques Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It's not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work on together. I've written a lot in the past about "best practices" and on Smart Insights we have summarised the basics of SEO and also the latest SEO ranking factors with which many online marketers are aware of. On their own, the ranking factors aren't so useful, context is needed to illustrate how they can be applied in practice through being creative, so I thought it would be interesting and different to create a series of posts looking at simple SEO approaches with examples. Some ideas will be a little leftfield, but all ideas will be fairly simple, non-spammy and our posts should build up into a gallery of example SEO practices to learn from. On-page optimisation techniques 1. 2. 3. 4. 5. 6. 7.
Majestic SEO: Site Explorer We are the 5th P: People Brian Solis inShare299 Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after all that are responsible for placing the social in social media. Everything else is just technology. Regardless of media, good business comes down to a simple process of identifying customers, learning what they want or need, feeling their challenges, learning how they communicate with one another, and observing how they discover and share information. Even though businesses are experimenting with engagement in Facebook, Twitter, forums, comments, et al., I’m not convinced they see us beyond our avatars. The bottom line is that customers are not necessarily looking to build relationships with brands. We’re not driving experiences, we’re reacting to them.
Search Engine Optimisation guide Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
3 Successful Google+ Pages and Why They Work Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing. Still in its infancy, Google+ has become a very hot topic. Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely. While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay. You Can No Longer Ignore Google+ Google+ may be the newcomer in social media, but it can no longer be dismissed. “Search is probably the biggest reason it changes everything. Google+ Updates Coming Fast Over the past few weeks, there has been a slew of Google+ updates that should make marketers sit up and take notice. Google+ is here to stay, with updates coming out almost weekly. The Google+ team is actively soliciting and responding to user feedback and suggestions on their Google+ page, hinting that more updates are in the works. #1: Android
HOW TO: Fill In Your Facebook Timeline 1. How to Find Plagiarism - Plagiarism Today Plagiarists rely upon the anonymity and the vastness of the Internet to hide their activities. Almost always, they know what they’re doing is wrong (at least morally) and though they seem very bold about their activities, they are betting that you won’t learn about their misuse of your work. What plagiarists don’t realize is that the same tools that make it easy for them to find works to steal also make it easy for you, the copyright holder, to retrace their steps and catch them. Because, even though the Internet is vast, it’s so well indexed that finding plagiarism is a very easy task. Non-Blogging Writers If you’re a writer looking for copycats, Google is your best friend. The first step to a successful Google search is to NOT use the title of your work. The best thing to do is to find a statistically improbable phrase (SIP) in your work and search for it. On your first try, place your SIP in quotes. If you get this message, click the link and repeat the search. Bloggers