Online identity Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It can also be considered as an actively constructed presentation of oneself. Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information. The concept of the self, and how this is influenced by emerging technologies, are a subject of research in fields such as education, psychology and sociology. Online social identity Identity expression and identity exposure The disclosure of a person's identity may present certain issues related to privacy. The concept of the mask Dorian Wiszniewski and Richard Coyne in their contribution to the book Building Virtual Communities explore online identity, with emphasis on the concept of "masking" identity. Blogging
Branding: How It Works in the Social Media Age [INFOGRAPHIC] Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot.
Online profiles should be optimised for SEO Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, you then need to correctly use those keywords on your website. The aim with this is to keyword optimise the pages on your site without anyone (who doesn’t have knowledge of SEO) being able to tell that you’ve done so. These days, keyword optimisation, due to keyword spamming in the past, has been reduced in importance. Keywords are still a factor in how Google ranks websites, however, you shouldn’t expect to optimise your website with keywords and then see your site rise to the top of the search results for those keywords. These are the three issues to consider during the keyword optimisation process: Where To Use Keywords H1 Tag: The main header tag for the page.
Nine Ways to be a Competitive SEO This post has been inspired and adapted from one of my favourite non-SEO bloggers, James Altucher. He recently wrote: 9 Ways to break all the rules. As an SEO, regardless to the fact we proscribe or prescribe the definition, our jobs are to get our content high up enough in SERPs to attract searchers into our sites. Sometimes rules are meant to be broken. Part of being a good SEO is to understand what these rules are, but part of being a GREAT SEO is to know how far you can stretch these rules, how to cleverly interpret them, and when you can break them. A few of these are going to be shocking, a few outrageous. rules in SEO ===> Do the opposite. On any given day, there are hundreds of theories on what the right strategy is. Don’t follow blindly – sometimes try the opposite of what is being suggested, just to see what happens. Try something that is totally out of sync with what the leading theories are saying. ===> Surprise Is the strategy to look at volume of links? ===> Change one thing
The Top Five Social Media Mistakes Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into. No matter how you slice it, reaching out, connecting and having conversations with customers online costs a business owner time and money. Could your social-media efforts be yielding better results? Here's a list of the biggest mistakes I've seen business owners make with social media and how to avoid them. 1. When you go online and post in a status update area, do not just talk at people; speak with them. Related: 20 Ways to Make the Most of Your Social Media Marketing Also, take a few minutes to stop by the "neighborhood" of each social site that you frequent and say hello, find out what your neighbors are up to and post a quick reply. 2. 3. 4. Too many entrepreneurs do what I call panic posting -- just posting for the sake of posting and sharing ideas that do not highlight their overall brand image. Related: 10 Laws of Social Media Marketing 5.
Simple optimisation techniques Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It's not rocket science, but it is hard graft using a range of techniques which different people in a company and their agencies need to work on together. I've written a lot in the past about "best practices" and on Smart Insights we have summarised the basics of SEO and also the latest SEO ranking factors with which many online marketers are aware of. On their own, the ranking factors aren't so useful, context is needed to illustrate how they can be applied in practice through being creative, so I thought it would be interesting and different to create a series of posts looking at simple SEO approaches with examples. Some ideas will be a little leftfield, but all ideas will be fairly simple, non-spammy and our posts should build up into a gallery of example SEO practices to learn from. On-page optimisation techniques 1. 2. 3. 4. 5. 6. 7.
Majestic SEO: Site Explorer Who Are You Writing For? SEO Copywriting vs. Social Media Writing We often think of SEO copywriting and social media writing as two separate ways of creating online content, each requiring a different skill set. But are they? Social media and SEO are becoming more closely related, so your writing techniques should reflect this shift towards a hybrid "social-SEO" writing strategy. SEO Copywriting Keyword-based copywriting for search engines requires you to constantly consider how your content is being "read" by Google and other search engines. The key is to find a balance between writing for consumers and making the page SEO-friendly. The title of your content page or blog post is the first thing to consider, both to optimize your page and attract readers. Encourage action in your headline to create a sense of urgency so your readers will click on it to read more. What you are writing about on your content pages should be focused in scope. Limiting the focus of your pages also makes it easier to insert keywords into your writing. Writing for Social Media
Search Engine Optimisation guide Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
3 Successful Google+ Pages and Why They Work Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing. Still in its infancy, Google+ has become a very hot topic. Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely. While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay. You Can No Longer Ignore Google+ Google+ may be the newcomer in social media, but it can no longer be dismissed. “Search is probably the biggest reason it changes everything. Google+ Updates Coming Fast Over the past few weeks, there has been a slew of Google+ updates that should make marketers sit up and take notice. Google+ is here to stay, with updates coming out almost weekly. The Google+ team is actively soliciting and responding to user feedback and suggestions on their Google+ page, hinting that more updates are in the works. #1: Android
Social Media Marketing: How to Set Priorities "How do you do it all?" I'm sure I'm not the only entrepreneur who hears this question. But most often, the people asking me this question are referring to juggling the social media merry-go-round. I am, after all, also the author of a book touting the use of Twitter for "an hour a day"–but if I were to apply this same formula to every social media platform, how would I find time for anything else? If you feel pressure to jump on this social media bandwagon, but are also overwhelmed by technology and time, let me fess up to some truths of how I manage "it all." 1. I've been in this business a long time. So while I'm not saying you should ignore social media, let me also say this: You have to make running your business your priority. 2. To say that there are a lot of social media networks is an obvious understatement. As a business owner, some may hold more appeal to you than others. I also like commenting on articles and blogs (or responding to comments made on my articles–hint, hint). 3.
1. How to Find Plagiarism - Plagiarism Today Plagiarists rely upon the anonymity and the vastness of the Internet to hide their activities. Almost always, they know what they’re doing is wrong (at least morally) and though they seem very bold about their activities, they are betting that you won’t learn about their misuse of your work. What plagiarists don’t realize is that the same tools that make it easy for them to find works to steal also make it easy for you, the copyright holder, to retrace their steps and catch them. Because, even though the Internet is vast, it’s so well indexed that finding plagiarism is a very easy task. Non-Blogging Writers If you’re a writer looking for copycats, Google is your best friend. The first step to a successful Google search is to NOT use the title of your work. The best thing to do is to find a statistically improbable phrase (SIP) in your work and search for it. On your first try, place your SIP in quotes. If you get this message, click the link and repeat the search. Bloggers