background preloader

Social Triggers — Social Media Marketing Tips That Work

Social Triggers — Social Media Marketing Tips That Work

Creative Coaching and Training | Wishful Thinking Anne Holland's Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals Seth's Blog Art Heroes Radio When it comes to movies, most of us "pay no attention to the man behind the curtain." We follow the stars and often directors, but rarely does the producer of a film get to be in the spotlight. But in many ways, the producer of a film is the one person most central to the creation— from choosing a screenplay, to hiring key personnel, to facilitating the millions of details large and small required to successfully coordinate a large number of creatives and technicians. Behind the scenes is a fascinating world where creativity, skill, structure and logistics all must work together to create the finished product. As an artist who's interested in how things are done, I've long wanted to see what I could learn from a film producer that might also apply to making and promoting other forms of art. Dean Zanuck was the perfect guy to ask. We also talked about Dean's focus on original stories and narrative, and the idea of producing a career in the arts as though it were a Hollywood film.

You Are Not So Smart ConversionXL Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due to this we become naturally defensive when someone challenges that world view. The “truth” is that there is no single state of truth and that all actions, disciplines, and behaviors can and should be evaluated for growth opportunities. Read post

Creativity + Productivity = Success 2014 Edelman Trust Barometer: Canadian Findings | Edelman Canada | Social Media and Public Relations Now in its 14th year, the Edelman Trust Barometer is the preeminent worldwide study of trust. Surveying 33,000 respondents, ages 25 to 64, across 27 countries, including Canada, it takes an in-depth look at trust in Business, Government, NGOs, and Media. In Canada, trust in government fell seven percentage points amongst the informed public (to 51 per cent), while globally it fell four points overall to an historic low (44 per cent), making it the least trusted institution for the third consecutive year. Several other markets saw more marked declines in trust in government, including the United States (16 points to 37 per cent), France (17 points to 32 per cent) and Hong Kong (18 points to 45 per cent). Overall movement in trust in other Canadian institutions – aside from government – remained low, with trust in business, however, rising four points. On the international stage, companies headquartered in Canada are amongst the most trusted (78 per cent).

Boost Blog Traffic NOTES ON WRITING AND DRAWING by Austin Kleon - Part 16 A writer’s personality is his manner of being in the world: his writing style is the unavoidable trace of that manner. When you understand style in these terms, you don’t think of it as merely a matter of fanciful syntax, or as the flamboyant icing atop a plain literary cake, nor as the uncontrollable result of some mysterious velocity coiled within language itself. Rather, you see style as a personal necessity, as the only possible expression of a particular human consciousness. Style is a writer’s way of telling the truth. Literary success or failure, by this measure, depends not only on the refinement of words on a page, but in the refinement of a consciousness, what Aristotle called the education of the emotions.”- Zadie Smith, “Fail Better*** Now THAT’S something they don’t teach you in creative writing class. Style is a trace of the writer’s personality. And writing with pictures is no different. But what IS this way of being?

2013 Edelman Trust Barometer Canadian Findings | Edelman Canada | Social Media and Public Relations I was thrilled to release the Canadian findings from the 13th annual Edelman Trust Barometer today at an exclusive luncheon event at the Windsor Arms Hotel. This Barometer marks our largest exploration of trust to date, and is the largest of its kind. For 2013, we surveyed more than 31,000 respondents in 26 markets across the globe – including more than 1,000 respondents here in Canada – and measured their trust in institutions, industries and leaders. It was great to host so many of our clients in addition to our exceptional panellists: Annie Young-Scrivner, President, Starbucks Canada;Alison Loat, Co-Founder and Executive Director, Samara Canada;Sylvia Stead, Public Editor, The Globe and Mail; andJohn Wilkinson, former Ontario Cabinet Minister Each provided us with their thought-provoking views on the state of trust in Canada. Overall, the main theme that’s come out across the globe including here at home in Canada is a crisis in leadership. But it goes much deeper than that.

Related: