What Does It Take To Be a Social Strategist? [INFOGRAPHIC]

Starting in Social Media? The 5 P’s of a Perfect Program So you are new in this Social Media revolution. You may or may not have been an innovator or early adapter – or perhaps you are still cautiously implementing Social Media into your business. This article isn't going to convince you WHY to use Social Media, but rather teach you HOW to best use it. Create your Perfect Program with your plan, position, platform, people and performance. The 5 P’s of a Perfect Program - Social Media Success: PLAN: Social Media Strategy Prior proper planning prevents piss poor performance. Establish goals (recruiting, training, client interaction, PR, branding, education, culture, etc.) POSITION: What’s Your Point? Differentiate your content Become the expert in your industry Link, link, link! PLATFORMS: Tools and Tactics Over 350 mediums for sharing online – how do you have the time for all that?! PEOPLE: Internal and External Audiences Once you have a strategy and Social Media functionality figured out, what is next? PERFORMANCE: Return On Investment? Connect:

Social Media Strategist - Can Social Media Take Your Business to the Next Level!? The 10 Commandments Of Social Media Content Marketing It was in 2002 that the first social media network emerged with the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003. This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends. The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing” In 2008 Facebook surpassed MySpace and became the dominant social network. Since then we have seen the rise of the “smart phone” connecting people to the web without wires or a desk bound computer. 1. 2. 3.

10 Ways to Prepare for Your Social Media Manager Interview Introduction Social Media Manager has become a rather popular position lately. Whether it’s a dedicated or partial position, the function exists within most organizations. Enterprises, non-profits, small businesses and associations understand the benefits of maintaining social media channels to generate awareness, engage with prospects and interact with customers and partners. A Friend’s Interview Recently, a friend of mine was preparing to interview for a Social Media Manager position. Here are ten tips on how to prepare: they’re meant for people who haven’t done the job before. 1) Clean up your social media profiles. Pictured: privacy settings options on Facebook. I can guarantee you that your own presence on social media will be a key consideration for this position. Congratulations on passing the “sniff test” – you scored an interview. That being said, between now and the interview, clean up and optimize your profiles. 2) Find and discover the organization’s “brand voice.” Conclusion

Creating original content remains top issue for B2B marketers | Industry News - KoMarketing Associates Written by Industry News on January 6th, 2012 According to MarketingProfs and the Content Marketing Insitute's recent study, titled B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, about one-quarter of marketers' annual budgets is spent on content marketing. In addition, nine out of 10 B2B marketers are currently using content marketing to grow their businesses, while around 60 percent plan to increase spend in the area over the next 12 months. However, content curation remains the biggest issue. Researchers found that 41 percent experienced challenges producing the type of content that engages prospects and customers. Similar results were found in an earlier study from HiveFire, which revealed the No. 1 content marketing challenge to be creating original content (73.6 percent). Time may be an issue for marketers who utilize social media to distribute content, such as Twitter, LinkedIn and Facebook.

3 Ways to Ace Your Job Interview with Social Media Dan Klamm is the Outreach & Marketing Coordinator at Syracuse University Career Services, where he advises students on using social media for career success. Connect with him on Twitter @DanKlamm. Succeeding at a job interview is all about coming prepared: Doing company research and being able to articulate how your unique skills and experiences are a fit for the job. Social media can help you gain crucial insights about the company you're applying to, as well as the people you'll be interviewing with, so that you can gain an edge during the interview process. In the past, doing research on a company meant looking at their website, reading over press releases, and searching for mentions in the news. 1. To get started, search for the company on LinkedIn. 2. Additionally, visit the company's official Facebook Page, Twitter account, and blog. 3. In addition to official corporate accounts, many CEOs and higher-ups tweet and blog as individuals. Conclusion

Editing Text On Your iPad? Speed Up The Process With SwipeSelection More than a few people have been clamoring for Daniel Hooper’s thoughtful iPad text editing concept to become a real thing since his video started making the rounds, and now all you mobile text editors have reason to celebrate. Thanks to the efforts of an intrepid iOS hacker named Kyle Howells, that awesome vision of quick-and-painless text editing has been realized with a new (and free) iOS tweak called SwipeSelection. Even if you aren’t a seasoned grammarian (or a beleaguered copy editor), SwipeSelection strikes me as terribly useful tool to have at your disposal. Instead of having to poke at precisely the right point in a word or sentence to fix an error, SwipeSelection allows you to drag a single finger across the iPad’s keyboard to place your cursor. Need a bit more speed? Drag with two fingers to add some extra oomph to the process, which comes in especially handy when you’re grappling with a more than a few paragraphs. [via iDownloadBlog]

What Do You Call Yourself? Changing Job Titles in Social Media As social media has permeated throughout the business community, it’s necessitated an increase in social media focussed positions and roles. But with companies still learning to grow with these new platforms, industry standard job titles have not yet been fully established, leaving many unsure of what exactly they call themselves in the new frontier. Are you a Social Media Strategist? A Social Media Specialist, maybe? To assist with this debate, here are three groups of the more common social media job titles, along with some positives and negatives associated with each group. Category 1: Titles in the Traditional Style These are the safe ones, the titles most resembling traditional positions and encompassing the various aspects of social media management into singular descriptors. The negative of traditional titles is they can seem stale - social media is dynamic and fresh, and some of these traditional attributions can evoke the smell of mothballs and leather-bound books.

What Is the Point of: #Hashtags? Whenever a new Web trend comes along, there are people who ask, "What is the point of this?" If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we'll explain it to you. This week, we're asking, What is the point of #hashtags? What Is a Hashtag? The hashtag was invented as a label for groups and topics in IRC chat. how do you feel about using # (pound) for groups. Related: The First Hashtag Ever Tweeted on Twitter - They Sure Have Come a Long Way It caught on. Twitter Makes It Official By July 2009, Twitter had realized what an ingenious trick its users had invented, so it began to turn hashtags into links. Related: How To #FollowFriday In 2010, Twitter introduced Trending Topics, so Twitter users could see what the world was talking about right this minute. Then something terrible happened. Trending topics became completely full of stupid. But it's getting better. How To Use Hashtags Lead image via Shutterstock.

6 Social Media Jobs That Will Be Big in 2014 By Andrea Fisher Social media has transformed the way people socialize, network and stay in touch. We've seen large social networks like MySpace and Friendster come and go, and other ones like Facebook, Twitter, Foursquare and LinkedIn completely transform and redefine our online trends. One thing is abundantly clear: social media is now necessary for global commerce, and 2014 will be the catalyst for vital social media marketing positions. Social media is more than liking or retweeting a post; it's a new, cutting-edge marketing medium with unlimited potential. According to Constant Contact's Small Businesses: Then and Now Survey conducted in May 2013, social media marketing has exploded, with 87 percent of small businesses using social media as a marketing tool today. Explore the new frontier of marketing with these six up-and-coming social media positions: 1. Companies want to be visible to potential and current customers. Approximate annual salary: $69,000 2. 3. 4. 5. 6.