Digimarc (DMRC) - Discover Media the Digimarc Way. Lady Gaga uses Sonic Notify - the inaudible QR code for smartphones. By Ted Thornhill Updated: 11:09 GMT, 10 February 2012 She’s known for her trendy music and being on the cutting edge of fashion, but Lady Gaga has also been pioneering a sonic technology that’s set to transform experiences at live events.
At her Monsters Ball tour she deployed a product made by U.S start-up Sonic Notify that transmits a signal to the smartphones of audience members that can then link them to various websites and images – and even give them the chance to vote for the encore song. The signal is cleverly embedded within a song or an audio track of some sort, and picked up by the Sonic Notify app.
Hear hear: The Sonic Notify app allows audience members to vote for the encore, with only smartphones able to hear the signal It's a bit like a sonic version of a QR code - a scannable barcode used on some adverts that customers can read with their smartphones to access offers and more information. Chirp.io - Let's teach the machines to sing. Chirp - A New Way To Send Data. We are used to QR codes and similar ways of exchanging data between mobiles, but what about chirping like a bird.
The idea has been taken up and realized by a new company and you can download the app now. Chirp is an interesting idea, but does it mark a return to old technologies or is it something really new? The idea is that if you want to transfer some data you first code it into audio tones - and audible audio tones at that, no ultrasound is used. The reason for the choice of audio tones seems to be an intent to make the resulting code sound "pretty". Sonic Notify. VoiceQR.