Pinterest

Four points of Pinterest in ecommerce‏ The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.

With the novel arrival of the newest batch of pins that this social media channel has recently created for today’s modern digital consumers, will it be taking retailers by storm, or just bring a drizzle of rain into the world of ecommerce? Promoted pins According to the Wall Street Journal, the long-awaited ‘Promoted Pins’ (introduced in late 2013) are currently undergoing beta testing. They will allow selected businesses to pay to promote specific pins with their products, which will show up more prominently to Pinterest users and link to external product pages. Visually, these pins are intended to be labelled as a ‘Promoted Pin’ underneath the product description and the link from the retailer. Business Blog — Get creative with animated GIFs on Pinterest. We’re rolling out animated GIFs to Pinterest, which means you can get even more creative with your Pins.

Lots of Pinners save GIFs to their boards, but until now, they haven’t been able to view the animation unless they clicked through to the source website. We’ve added a “Play” button to animated GIFs on Pinterest, so you can play the GIF right on Pinterest. (GIFs won’t automatically play.) This is a great opportunity for your brand to get more use out of GIFs on your website and to add new kinds of Pins to Pinterest.

Introducing Place Pins, for the explorer in all of us. About a year ago, we noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday.

In fact, every day people Pin about 1.5 million places, and now there are more than 750 million Pins of these destinations on Pinterest. We asked ourselves, how can we help people turn their travel inspiration into reality? Today, we’re taking a first step toward that goal with Place Pins. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.

You can access them from anywhere on your Android device or iPhone, too, which means you can find new places on the go and even get directions! Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out. Make your own place board Creating a board of Place Pins is easy. Introducing Place Pins, for the explorer in all of us. Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC] If you've spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies.

But some data compiled by Visual.ly sheds light on the interesting differences between U.S. and UK Pinterest users. Using anonymized, aggregated opt-in data from various Google products (including Toolbar and Analytics), DoubleClick Ad Planner has drawn some conclusions about pinners on both sides of the pond. SEE ALSO: 21 Must-Follow Pinterest Users Most compelling are the gender, wealth and interest differences between the two countries' users. Pinterest use must differ from other social networks. Pinterest is one of the fastest growing social networks and offers brands a platform to drive high levels of traffic back to e-commerce sites.

It will, however, only add value for brands if they use it differently to other social networks rather than replicating Facebook content. The online pinboard site only opened its doors fully to the public in August this year, after being in invite only beta mode. Its user base in the UK has increased in the last year from 68,000 unique visitors in August 2011 to 1,288,000 in August 2012, according to ComScore. The site grew its share of all visits to social sites in the UK by 1489 per cent between July 2011 and July 2012 and Brits spend an average of nine minutes on the network per session, the data analytics firm says. The worth Pinterest offers brands in terms of traffic referrals is key to how brands can measure its value.

Pinterest, le succès d’un réseau social que la presse ne peut ignorer. Infographie : Pinterest, les femmes et les marques. Pinterest : au delà de la hype, tentons de faire le point... Impossible d'y échapper.

Pinterest est le nouveau phénomène du Web. Comme bien d'autres avant lui. Car, c'est bien connu, Life is a bitch et rien ne dit en effet que le service ne survivra à la hype dont il fait l'objet aujourd'hui. Qui se souvient aujourd'hui de Quora, qui avait pourtant fait l'objet, en janvier 2011, d'un engouement similaire et qui aujourd'hui meurt doucement (vous souvenez-vous de la dernière fois où vous vous êtes rendus sur ce site ?).

Qui utilise encore Path, la coqueluche de septembre 2011 ? Pinterest c'est quoi ? Le service s'avère relativement simple. Comme sur Twitter, un utilisateur du service peut ainsi en suivre un autre, ou suivre une catégorie particulière parmi toutes celles proposées par tel ou tel utilisateur.