Tailwind Review & Tutorial 2018: How Useful Is This Pinterest Marketing Tool? Pinning images to Pinterest can be tiresome. Adding a cute kitten or a favorite recipe on its own is manageable. But when you start to use Pinterest as a marketing tool to drive traffic to your blog, then you need help. In this article, you’ll learn how Tailwind can help you to discover and publish relevant content, maximize your reach, and measure your Pinterest performance. What is Tailwind? Tailwind is probably best-known as a scheduling tool for Pinterest, but it’s more of an all-in-one marketing toolkit. Using Tailwind, you can: Upload images quicklySchedule your pins at the optimal timeMeasure and analyze how your pins are performingReach new audiences via Tailwind Tribes Also, it’s worth noting that although Tailwind now includes Instagram scheduling and publishing, the majority of features are geared towards Pinterest, and that’s the network we’ll focus on for this review and tutorial.
Let’s get started. Note Get Tailwind Scheduling and publishing Uploading images So where’s the time-saving? 8 Ways the Tailwind App Improves My Pinterest Marketing. How To Use Pinterest For Business. Do you remember the first time you explored Pinterest? I bet it was full of pictures depicting beautiful home decor, or incredibly appetizing food, or maybe it was dedicated to an event someone was organizing. Whatever you found, it probably didn’t scream “business.” But if you shrugged off the idea of Pinterest for business based on early impressions, it’s time for a second look—the visual discovery network has the potential to be your best social e-commerce tool yet. According to Shopify’s social commerce study, the number of orders through Pinterest has increased by 79% since last year, with the average order valued at almost $60. Pinterest is also the most mobile social network, driving 64% of its traffic from mobile browsers. Data from Shareaholic also showed that Pinterest now drives more Web traffic than any other social network.
Tip #1: Make Your Business Visible on Pinterest Tip #2: Make Your Website Pinterest-Friendly Tip #3: Create Appealing Content You Can Pin. Pin for the Win: How to Market Your Brand On Pinterset. How to get the most out of Pinterest's Guided Search. Pinterest's relatively new search feature, Guided Search, is supposed to help you explore the site, "whether you know exactly what you want, or you're just starting to look around. " In other words, Guided Search is a clever yet easy way to sift through Pinterest's 750 million boards and 30 billion pins to find what you're looking for. We've taken a detailed look at Pinterest's Guided Search to find how to get the most out of this feature.
Even if you aren't a dedicated pinner, we recommend checking this out — join us on a tour below. Guided Search As you can see in the video above, Guided Search gives you keyword suggestions when you enter a search term on Pinterest, further narrowing down what you're looking for. If your search is vague and you're more interested in exploration and discovery than finding a specific product, then Pinterest really helps, as opposed to a simple Google search. How it works When you click a Guide, you'll automatically add it to your original search query. How to Use Pinterest to Boost Blog Traffic Dramatically. Building a successful blog takes more than writing great content. While content is a fundamental necessity, promotion is the key to spreading your message. Pinterest has become an integral part of my blog promotional strategy. In fact, Pinterest is now my number one social media traffic referral source. Over the last two years, I’ve watched as my Pinterest traffic has skyrocketed.
I attribute this to a couple of reasons: I don’t believe in one-off tactics.I do believe in an integrated strategy. What do I mean by this? As a blogger, you must create content and then repurpose and position it in a creative and engaging way. If you’ve been on the fence about Pinterest, I challenge you to dip your toe in the water. To help you get started, I’ve put together my top ways to use Pinterest to boost blog traffic exponentially. 1.
Would you believe that statistics show articles including images receive 94 percent more total views? So, what does a shareable image look like? 2. 3. 4. 5. Final Thoughts. Learn How to Rearrange Your Pins on Pinterest. 6 Pinterest tools for your blog. As a blogger, you know Pinterest is more than a pastime. Besides being a great social media bookmarking tool, Pinterest is a strong referral source. According to the stats, this photo-centric social network draws more referral traffic than YouTube, Google, LinkedIn, and Reddit combined. So, how can you make the most of Pinterest for your site? Consider these six Pinterest tools and plug-ins to get more value out of your pins. Add these to your blog to optimize it for great traffic results. Feature rich pins Promoting your Pinterest reach starts on the site itself.
The network offers you a way to enable your choice of five different types of “rich pins” on your blog that will make your content pop. Have an online shop? Run a food blog? Bloggers devoted to feature articles or news stories should check out article pins. The resulting content has a bold headline, site logo, and relevant clip, all serving to draw readers to click on the pin.
To enable, go to rich pins and click the “Get started!” Pin It… Pin It Good: Making the Most of Pinterest. We’ve talked Facebook, Twitter, LinkedIn, and Instagram. But for many blogs, the biggest source of traffic from a social network isn’t any of those: it’s Pinterest. If you’ve eschewed Pinterest because you don’t care about ombre cakes or repurposing wooden pallets for home decor use, you might be missing out on a huge audience for your blog (and some delicious cake). Today, we’ll push past the inspirational quotes with beautiful typography, turn left at the green smoothies, and explore whether Pinterest is a good match for your blog. Why should I care about Pinterest? We all love it when our stats show that someone other than our best friend reads our blog. Take a look at these: These are the last month’s stats for a blog that hasn’t been updated since the autumn of 2012. Okay, yes, I’m having a little fun at the cake’s expense. How? What is Pinterest? Pinterest is a virtual, sharable bulletin board.
Once you’re on Pinterest, you can follow other users and browse their collections. How to Use Pinterest for Business. 10 of the Best Pinterest Boards to Teach You About Marketing. Reading's a pain in the butt, eh? (Did I already lose you? One sentence is a lot to digest.) Okay, seething sarcasm aside, I do *get* the aversion to reading. It's not necessarily a fervent dislike of reading; many of us just have too many things going on to dedicate a significant amount of time to the activity. But that's why visual content is making such a splash.
Because I too enjoy a pretty picture as much as the next guy, I dove head-first into Pinterest to see what I could learn about marketing. 1) General Marketing Education I thought it'd be good to start off with a board that offers marketing education -- whatever your area of interest. 2) Social Media Education Board Drilling down a little deeper, this pinboard offers social media education, specifically. 3) Facebook Marketing Education Board Louise Myers has some amazing pinboards. 4) Pinterest Marketing Education Board I told you Louise had some awesome pinboards. 5) Branding Education Board 6) Graphics Education Board.
How Your Pinterest Descriptions Can Attract Customers. In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write -- and follow these guidelines for making your descriptions count: Provide a context.
Images without descriptions leave it to the user's imagination as to why you pinned that particular item or what point you were trying to make. Granted, some images are so breathtaking that they need no explanation. Spell out the specifics. Link to your website. Include a call to action. Download the free ebook. Add testimonials. Use keywords. Introducing Place Pins, for the explorer in all of us. About a year ago, we noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday. In fact, every day people Pin about 1.5 million places, and now there are more than 750 million Pins of these destinations on Pinterest.
We asked ourselves, how can we help people turn their travel inspiration into reality? Today, we’re taking a first step toward that goal with Place Pins. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. Place Pins also include extra details like the address and phone number right on the Pin so you can easily pull up useful info on a weekend adventure or before a night out. Make your own place board Creating a board of Place Pins is easy. Create boards with friends Collaborate on a group board and plan ideas for weekend activities around town. So many places and boards to explore. Pinterest Launches Free Analytics Tool for Business Accounts. You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts!
Pretty pictures and data ... I think this might be the marketing Holy Grail. (I'd also like to go on record for predicting this release back in November. As if we didn't all know this was coming. But still.) Here's what Pinterest's analytics tool looks like, and how to use it! (Note: If analytics was the kick you needed to get started with Pinterest, check out our free instructional ebook, How to Optimize and Measure Your Pinterest Business Account. Who Can Use Pinterest Analytics, and Where the Heck Do I Find It? First of all, Pinterest's analytics tool is totally and completely free of charge. To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located.
You'll get a pop-up message that looks like this: The Marketer's Guide to Pinterest SEO. Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. Equally important for businesses to consider is the buying power behind Pinterest: Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network.
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. 1) Choose an Optimized Company Username Furthermore, be sure to verify your website. 2) Optimize Your Page's 'About' Section 3) Include Links Back to Your Website That's right!
4 Book Publishers Who Can Teach Your Business How To Use Pinterest. Book publishers are often maligned for their hesitancy to move into the digital age. But there are a few publishing companies making noteworthy inroads in online marketing through the emerging social media platform Pinterest. Through follower interaction, emphasis on branding style, and busting the “myth” of the stodgy publishing house, the following four companies are dazzling both pinners and fellow marketers. 1. Vintage Books/Anchor Books While Vintage does what a lot of other pinning publishers do — collecting book porn photos and witty quotations — it stands out by engaging in two-way conversations with its followers. Vintage Anchor replies to Pinterest comments on everything from Jane Austen-inspired clothing to best drinks for book club nights. 2.
Chronicle is well known for the importance it places on social media marketing. To honor Pantone’s Color of the Year, Chronicle encouraged its followers to create their own “Tangerine Tango” pin board. 3. 4.