Pinterest & Marketing
Pinterest Consultant share 33 tools to help you maximize your Pinterest results! If you’re not leveraging Pinterest for your business you are definitely missing out on a real gold mine. Pinterest is no longer just about pretty pictures or for ecommerce businesses. Did you know that 5 million articles are being pinned on Pinterest on a daily basis? According to Shareaholic Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined! This is amazing for bloggers, writers, and publishers. Pinterest: 33 Tools To Help You Maximize Results
7 deadly marketing mistakes on Pinterest 7 Deadly Pinterest Marketing Mistakes Are you using Pinterest for business? Are you doing it the “right” way?
Heidi Cohen | October 1, 2012 | Comments in Share Pinterest's dramatic rise as the visual social media mecca for content makes it a critical component of your 2013 social media and content marketing plans. Pinterest: 5 Tactics for This Visual Social Media Mecca
Mary Lisbeth D'Amico | November 14, 2012 | Comments in Share In a further indication that Pinterest is courting brands, the company announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts. Pinterest Welcomes Brands With Business Accounts
8 Ways to Expand Your Pinterest Presence Tony Zito | May 10, 2013 | 1 Comment inShare23 At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies that were making their presence known on the social media network. So if you're an advertiser that hasn't yet incorporated Pinterest into your digital marketing strategy, now is the time.
New Pinterest Research Shows Which Images Get the Most Engagement New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest. Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. Let's have a look at some of the data, which suggests users have preferences for: Vibrant images: The most repinned images have multiple colors, and those with multiple dominant colors have 3.25 times more repins per image than those with just a single dominant color.Certain colors: Red images get more repins than blue images. What's more, images that are red, orange and brown receive about twice as many repins than images that are blue.
Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest
How to Get More Pinterest Exposure With Less Work Would you like to get free exposure across thousands of people’s Pinterest pages? Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts? In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want. Introducing Pinterest Contributor Boards
I walked into an electronics store the other day and happened to pass the television department. The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched. The vibrant colors and high contrast were almost hypnotic. It was only ten years ago and a flat screen TV half that size was $20,000. Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!
Six brands making good use of Pinterest, and two that aren't Pinterest has come from nowhere to become one of the biggest social networks in the US, though its popularity in the UK has so far failed to live up to the hype. Even so, brands can't afford to ignore it, as anecdotal evidence suggests that Pinterest drives more sales than Facebook. We've previously looked at some ways to use Pinterest as a brand, and the A-Z of Pinteresting brands, and here are six more brands that are experimenting in interesting ways with the social network. They aren't necessarily those with the most followers, but are good examples of brands using Pinterest to try and engage with their consumers.
by Alexandra Samuel | 9:35 AM March 2, 2012 Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party sites than Google+, YouTube and LinkedIn put together. Think of Pinterest as a hybrid between a photo-sharing service like Flickr and a social bookmarking service like delicious: on Pinterest, you “pin” images the way you bookmark URLs with Delicious. Meet Your Pinterest Customer - Alexandra Samuel
There's nothing quite like Pinterest when it comes to eye candy. And few sites, if any, have more stunning photography than Jetsetter. So it's not surprising that Jetsetter's most recent initiative was a "pin it to win it" Pinterest contest. It's also not surprising that the contest performed very well. How Pinterest Boosted Jetsetter's Traffic by 150%
by Alexandra Samuel | 9:40 AM May 11, 2012 Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue? Not long after the Pinterest spike, my employer, Emily Carr University, and research firm Vision Critical recruited 500 Pinterest users from the U.S., Canada, U.K., and Australia, to talk about their pinning habits. The results: Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. Moving Customers from Pinning to Purchase - Alexandra Samuel
Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients As public relations practitioners, we need to be ahead of the curve and make sure that our clients appear on appropriate social networking sites in order to gain brand awareness and exposure. It's simple, really. So when I saw dozens of requests from clients, business associates and friends asking me to join the site, I was intrigued. Pinterest is a new social networking site that enables you to have your own online bulletin board where you can “pin” stuff you like or want to keep. It's easy to use but, like most other social networking sites, it can take several hours to prepare bulletin boards and pin relevant photos.
Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. Well consider this a follow up... you'll see what I mean. The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note. Why Brand Managers Need to Take an Interest in Pinterest
If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest. SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s Success
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