Connecting Content Marketing to Sales – The Bitter Business. B2B Sales Techniques for a Digital World – The Bitter Business. The buyer’s journey is changing sales models and how B2B sales teams sell.
Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people will be replaced by self-service e-commerce. Those that want to have a long term career in sales will have to up-skill and move away from transactional selling while companies will have to embrace a sales model along with sales processes that adds value to the buyer’s journey.
The reality is (and numerous research proves it) that increasingly B2B buyers prefer to research solutions online plus then conclude the cycle by buying the products and services via the web. How many companies still insist buyers to engage with their sales teams as part of the buying process? So are B2B sales dying? It just does not work like that any more. Finally, one last thought. Like this: Like Loading... Social Media Marketing Agency in Dublin,Ireland – The Bitter Business.
About The Bitter Business is a sales and marketing strategy partner based in Ireland.
We help companies Grow. The Bitter Business. Social Selling – The Bitter Business. When implementing a digital sales or social selling program, the biggest single point of failure can be writing LinkedIn messages to buyers.
Or to put it in simpler language, the ability to craft well thought out messages that convert into offline conversations between seller and buyer. Every sales strategy most likely has a multi activity approach which may include phoning, emailing and social interaction. However, sales people who use social selling as their primary customer acquisition channel are now getting the majority of their leads via well crafted and well timed messages via social media platforms such as LinkedIn. So here are some tips on writing LinkedIn messages (or indeed for any social media platform) to potential buyers so sales people can generate sales pipeline quicker.
Business strategy – The Bitter Business. This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product.
For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what are you trying to achieve, who are the target customers are and what is the competition is doing. Social media marketing can be defined as the use of blogs, articles and content marketing, white papers, video and images to share on social networks to raise awareness to pull in the web traffic and prospects 1st Step; Understand your social media goals As with any planning in business, the first thing anyone needs to do when creating a social media marketing strategy is to understand what you want to get from it?.
What are the goals (traffic, leads, likes, buyers, SEO) so you know the purpose of your social media efforts. Social Media Marketing. Social Selling Training – The Bitter Business. As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time.
Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Next it is important to understand that social selling is a process not an event. There are more networks than LinkedIn to target plus there are rarely short cuts to building value and trust with potential customers. True engagement via social media networks is like building the pieces of a jigsaw, the customer see’s the picture being built (with content sharing and participation) and then once they see the full picture (lead nurturing) you are now in a position to commence the sales phase, also known as customer consideration and decision. Here are a few tips I would like to share. To me, the most important thing is always provide VALUE to your potential customers and social network. 2. How to Use Content Marketing the ACD way. – The Bitter Business.
Many companies struggle in how to use content marketing to drive their sales or business upwards.
No big surprise as today’s buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to social media and content marketing as a means to drive traffic and leads makes sense . In fact social media/online advertising will overtake traditional advertising this year, posing opportunities and challenges for many companies. But social media and content marketing is not the same thing. Yes they do operate hand in glove with each other however one is focused on “consumption” while the other is based on “participation”.
According to the Content Marketing Institute, 80% of decision makers prefer to get company information in a series of articles versus advertisements. Sales process. To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process.
One question any salesperson needs clarification on is “what do you want me to do”. Seems like a easy question for a sales leader to answer,”Go sell”. So what does selling actually mean in your business? , is it revenue, margin, revenue by product line, number of new deals?. The Sales Process. The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer.
This is an introduction to defining what is process could look like for your company. A sales process could be split into segments such as Knowledge, Research and Sales. Knowledge Product features and benefits – Competition Research Define target market – Ideal Customer Profile – Sales intelligence on prospects. Sales training. Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell.
The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training. Sales Training Bad News When sales people lack training or not briefed properly on how to use the various sales tools effectively, then companies can spend a lot of time, energy and training resources with zero impact on sales results. Sales Training Workshops. About The Bitter Business is a sales and marketing strategy partner based in Ireland.
We help companies Grow. FREE Sales and Marketing Consultation FREE 1 hour – no obligation – sales to social selling and social media marketing consultation for your business! We offer a free consultation and we are always happy to have a no obligation chat with potential new customers about helping them to improve their search rankings, boost their marketing results and grow their business. The Bitter Business. Social Media Marketing Tips for Small Business. Small business can struggle to strategically use social media marketing to get their message out. In fact at times social media can feel a bit overwhelming. The top 10 social network sites, Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine and a host of other niche networks generate huge audience participation for a business to market themselves to. SEO Marketing Company Ireland.
About The Bitter Business is a sales and marketing strategy partner based in Ireland. We help companies Grow. Selling Techniques – The Bitter Business. Content marketing strategy – The Bitter Business. Social Selling using Data. Business loves the concept of social selling, tapping into the social networks combined with big data to lower the cost per lead and to speed up the sales and marketing process like never before is appealing. The good news for sales and marketing leaders who want to use social selling as a sales tactic is that “Big Data” is now a commodity. The sheer volume of data available to marketers today is staggering including social media insights, CRM data, sales records and web traffic alongside a multitude of other online sources. The adoption of social media by consumers and business buyers alike to buy and build our lives means the quantity of data is growing on a massive scale.
To put it into perspective, social media currently accounts for over fifty two Trillion words shared every single day. Contact Us. About The Bitter Business is a sales and marketing strategy partner based in Ireland. We help companies Grow. FREE Sales and Marketing Consultation FREE 1 hour – no obligation – sales to social selling and social media marketing consultation for your business! We offer a free consultation and we are always happy to have a no obligation chat with potential new customers about helping them to improve their search rankings, boost their marketing results and grow their business. Customer acquisition strategy. The customer acquisition strategy and financial cost of customer acquisition is a critical factor for any new business survival and often underestimated in a growing business. The cost of getting customers can be the difference between success and failure no matter how good a business believes its product to be.
I once read that the goal of any business is to acquire, develop and maintain customers at a profit. The develop and maintain aspects are more clear forward but let’s focus on the cost associated with acquiring new customers regardless of the channel. Inbound Marketing Guide. There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing qualified leads, social selling and lead nurturing are now common place words in the quest for business to find more customers.
Inbound Marketing Agency for Ireland. About. Lead Generation and Social Selling Articles and News. Let me share some helpful tips with you on how to get an inside view on sales teams who are office based. Free Sales and Marketing Consultation. About. Business strategy for growth. B2B Marketing Strategies. Social media marketing strategy. TheBitterBusiness's profile on Inbound.org. My name is Brian O’Connell. Based in Dublin, Ireland, I am a hands on senior sales and marketing manager from the digital media, software and online technology sectors who has operated both within large organisations and start-ups. Irish Social Media Business Consultant. B2B Social Media Strategy. Brian OConnell. Lead Generation and Social Selling Articles and News.
Any company’s sales process has to evolve but with the rapid change in the buyer’s journey many sales leaders are finding the processes need to go through a fine tune. A good builder relies heavily on the architect. They provide the expertise to make a building strong and beautiful. In addition, they have defined steps in the building process for the builder to follow to ensure it gets built according to specification. Sales Prospecting Tips from The Bitter Business. The building blocks for successful sales prospecting or lead generation are not solely down to selling skills but a combination of prospect lists with data, accurate targeting and understanding the buyers journey.
Prospecting can be a reluctant or even feared selling activity, especially when the term “cold calling” is mentioned. Thebitterbusiness - Sales Prospecting Tips from The Bitter Business – The Bitter Business. Social Selling tools to harness social media. Sales Funnel Improvement Tips. Automated B2B Lead Generation Services. Social Media lead generation – Connectors Marketplace. Marketing company. LinkedIn for Lead Generation – The Bitter Business.
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