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Street Attack - The Alternative and Digital Marketing Agency. Official Site of Guerrilla Marketing. Experiential Marketing, Event Staffing and Marketing Agency Support Services. Guerrilla marketing. Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service.
Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing. Etymology[edit] The term "guerrilla marketing" is traced to guerrilla warfare, which employs atypical tactics to achieve an objective. Concept[edit] Strategy[edit] The guerrilla marketing promotion strategy was first identified by Jay Conrad Levinson in his book Guerrilla Marketing (1984).[1] The book describes hundreds of "guerrilla marketing weapons" in use at the time.
Promoter (entertainment) Promoters are typically hired as an independent contractor by music venues, earning an agreed-to fee or royalties (colloquially known as a "cut").
The royalty structure is often a simple percentage of admission fees (called "the door") and/or food and drink sales, but like other royalty arrangements many variations are possible such as minimums or maximums, allowances for various expenses, or limitations (e.g., only drink sales after midnight). Other promoters operate independently, renting venues for a fixed fee or under a revenue sharing arrangement with the building owner or tenant, and keeping all of the additional profits from a successful event. One common arrangement for small venues is for the promoter to earn all of the admissions fees, while the venue earns all of the food and drink revenue. Conversely, many musicians act as de facto promoters for their own concerts, either directly or through their manager or booking company.
Impresario Jump up ^ Patrick (1997). Value-added reseller. The added value can come from professional services such as integrating, customizing, consulting, training and implementation.
The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.[3] The term is often used in the computer industry, where a company purchases computer components and builds (for example) a fully operational personal computer system usually customized for a specific task (such as non-linear video editing). By doing this, the company has added value above the cost of the individual computer components. Customers would purchase the system from the reseller if they lacked the time or experience to assemble the system themselves. See also[edit] References[edit] Sales outsourcing. Sales outsourcing allows companies to attract and maintain a sales force without having to make them full or part-time employees.
Outsourced sales groups typically shoulder all or most of the risk by tying their compensation to success, without a base salary or benefits. Sales outsourcing represents a quick way by which service providers or manufactures can access distribution, and is becoming more and more popular. Background[edit] Full 'sales outsourcing' is observed where companies have an external third party sales force. It is differentiated from value added reselling or distribution in that the business model can be based on shared risk, although there are models where the outsourcer is paid for all of their activity - just as with a hired direct sales force, but the outsourcer provides rapidity, flexibility and experience. Sales outsourcing firms provide accountability regarding all sales results and activities while representing the brand of the client. Team Marketing USA : Nationwide Event Management and Staffing - Event Staffing, Street Marketing, Guerilla Marketing, Tradeshows.