14 Tools to Legally Spy On Your Competition Have you ever wished you were Bond? James Bond? Here are 007+007 = fourteen ways to spy on your competitors’ web sites, without breaking any FISA laws. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Your mission, should you decide to accept it: Try some (or all) of the above techniques and report back on your intriguing espionage! Shhhhh… care to share your spying secrets? 49 ways to build your brand using online marketing | SponsoredReviews Blo... Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques. Video Marketing: 1. 2. 3. 4.Purchase pre-roll or post-roll ads on videos. 5. Conversational Marketing 6. 7. 8. 9. 10. 11. Pay Per Click 12. 13. 14. 15. 16. 17. 18. Social Media Marketing 19. 20. 21. 22. Email Marketing 23. 24. 25. 26. Mobile Search Marketing 27. 28. 29. Search Engine Optimization 30. 31. 32. 33 Develop quality internal linking structure. 34. 35. 36. Affiliate Marketing 37. 38. 39. 40. Banner Advertising 41. 42. 43. 44. Application Marketing 45. Contextual Advertising 46. 47. On to offline Marketing 48. Be Sociable, Share! – Joe Whyte
Perception Since the rise of experimental psychology in the 19th Century, psychology's understanding of perception has progressed by combining a variety of techniques. Psychophysics quantitatively describes the relationships between the physical qualities of the sensory input and perception. Sensory neuroscience studies the brain mechanisms underlying perception. Perceptual systems can also be studied computationally, in terms of the information they process. Perceptual issues in philosophy include the extent to which sensory qualities such as sound, smell or color exist in objective reality rather than in the mind of the perceiver. The perceptual systems of the brain enable individuals to see the world around them as stable, even though the sensory information is typically incomplete and rapidly varying. Human and animal brains are structured in a modular way, with different areas processing different kinds of sensory information. Process and terminology Perception and reality
Eye tracking study reveals 12 website tactics Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites. While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures. But the participants in this study looked at headlines, especially in the upper left of the page, before they looked at photos when they landed on a page. 2. This means you should front-load your headlines with the most interesting and provocative words. 3. The implication is the same as before. 4. No nonsense. 5. Be careful with this one. 6. The point may be that anything at the top of a page will be seen immediately. 7. In online writing as in most ad writing, you have to forget normal paragraph development. 8. 9. 10. 11. 12.
The Internet Marketing List: 59 Things You Should Be Doing But Probably... Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments: If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Top 10 Common Faults In Human Thought Humans The human mind is a wonderful thing. Cognition, the act or process of thinking, enables us to process vast amounts of information quickly. For example, every time your eyes are open, you brain is constantly being bombarded with stimuli. The Gambler’s fallacy is the tendency to think that future probabilities are altered by past events, when in reality, they are not. Reactivity is the tendency of people to act or appear differently when they know that they are being observed. Pareidolia is when random images or sounds are perceived as significant. Interesting Fact: the Rorschach Inkblot test was developed to use pareidolia to tap into people’s mental states. Self-fulfilling Prophecy Self-fulfilling prophecy is engaging in behaviors that obtain results that confirm existing attitudes. Interesting Fact: Economic Recessions are self-fulfilling prophecies. Herd mentality is the tendency to adopt the opinions and follow the behaviors of the majority to feel safer and to avoid conflict.
8 Harsh Truths that Will Improve Your Life They say life is what we make of it. By the end of this post, I hope to have helped you decide whether that statement is true or not. There is no doubt that life has its ups and downs. However, how we deal with them can sometimes make all the difference. Today I want to share eight harsh truths that I’ve come to learn from life. There’s also a message in each that I think we can all learn from, and when applied, will improve our lives infinitely. Some of these lessons may be old-hat for you. Friends will always come and go in your life; even though I’m back in the UK now, all my friends are in university around the country and not exactly in meeting distance. Important Lesson:There are an abundance of amazing people out there for you to meet and build relationships with. You Won’t Always Get What You Want I remember one Christmas when the only thing I had asked for was some second hand turntables for DJ’ing. Important Lesson: Not everyone is always going to like you, and that’s fine.
Mobile Ad Spending In The U.S. Expected To Grow 65 Percent In 2011 To $1.2... Spending on mobile ads is expected to reach $1.23 billion this year, according to a revised estimate from eMarketer, which represents a 65 percent increase from 2010. The estimate is slightly up from the $1.1 billion number eMarketer put out a year ago. The estimates for future years out are also up. Mobile ad spending 2010: $743 million 2011: $1.2 billion 2012: $1.8 billion 2013: $2.5 billion 2014: $3.4 billion 2015: $4.4 billion These numbers include display, search, text ads, and even video ads (which are the fastest growing mobile ad unit).
Top 10 Thinking Traps Exposed Our minds set up many traps for us. Unless we’re aware of them, these traps can seriously hinder our ability to think rationally, leading us to bad reasoning and making stupid decisions. Features of our minds that are meant to help us may, eventually, get us into trouble. Here are the first 5 of the most harmful of these traps and how to avoid each one of them. 1. “Is the population of Turkey greater than 35 million? Lesson: Your starting point can heavily bias your thinking: initial impressions, ideas, estimates or data “anchor” subsequent thoughts. This trap is particularly dangerous as it’s deliberately used in many occasions, such as by experienced salesmen, who will show you a higher-priced item first, “anchoring” that price in your mind, for example. What can you do about it? Always view a problem from different perspectives. 2. In one experiment a group of people were randomly given one of two gifts — half received a decorated mug, the other half a large Swiss chocolate bar. 3. 4.
Why You Do What You Do (And Why It Should Scare You) Jun 16, 2009 When it comes to getting things done, most people think of words like productivity, willpower, and goal setting. But if you’re frustrated at where your life is right now and you’re having trouble pushing past the things that are holding you back, willpower isn’t the problem. Goal setting isn’t it, either. There’s something more important than that – something so important it determines whether taking action is a pleasure or a chore: It’s the set of personal standards you hold yourself to on a daily basis. Not willpower. Standards determine what you’ll settle for. Standards drive your behavior because they’re linked to what you will and will not tolerate in life. How messy does your car/house/office have to get before you can’t tolerate it anymore? We operate like little human thermostats – we have this mental standard of “okay” that we can tolerate, and when we dip below it, we suddenly get motivated to get our ass in gear. Don’t believe me? That, my friends, is screwed up.
7 questions every social media strategy must be able to answer It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the best tools and tactics for the same reasons some people can spend hours looking at new faucets or cabinet doors. The less important something is, the more fun it is to kibitz about, because the responsibility that comes with being wrong is relatively minor. The trouble is, too many people have the cabinet door conversation without ever talking about the foundation. Whom am I speaking to? That’s it. How are you answering the seven essential social media questions? Button Phobia | 10 Most Common Phobias A button phobia may sound harmless or strange, but it is a condition that affects many more people than one would think. It is a result of an improper brain function, which controls fear and anxiety triggers, and causes the brain to determine that buttons are a fear causing stimuli. Button phobias are not just simply a dislike of buttons, but a serious and consuming fear of them. Cases of button phobia differ in severity and how they affect individuals, and some cases can be extremely severe. The scientific name for a button phobia is Koumpounophobia. Button phobias also solicit different reactions from different people. Many of the causes of irrational fears, including those fears of buttons are unknown. Treatment for phobias usually involves two types of therapies.