The Behavior Wizard. How Advertising Works On The Brain. How to Influence People 1. How to Influence People 1. Set Your business Apart from The Rest. George Carlin Doesn't vote. How to break habits (from The Power of Habit by Charles Duhigg) Decision Modes: How People Buy. Resource Furniture- Italian-Designed Space Saving Furniture.flv. Top 10 Worst Infomercials of All Time. Best Internet Marketing Blogs to Learn From. Posted by Chris Garrett on 22nd Jun 09 While there are some excellent internet marketing courses out there that will provide you with a good grounding in all the things you need to know, there are also lots of blogs where you can get hugely valuable, timely insights, and completely free.
(It goes without saying, but I will say it anyway, that first we would of course recommend this very blog and my own new media marketing blog as a close second.) By no means will this list be complete, so please let us know your suggestions in the comments. General Marketing The almighty Godin is an obvious place to start. SEOBook – Aaron has a huge brain, provides thoughts and ideas that never occur to anyone else until he writes about them, and offers a free beginners SEO course via email. Copywriting. Marketing 101: A Guide to Winning Customers. Marketing 101: A Guide to Winning Customers This course is designed to provide a basic overview of marketing.
It is a practical program with real-world examples and helpful tips. The course is directed to small business owners who are interested in reaching a broader customer base. Duration: 00:30:00 System Requirements: Acrobat Reader, Adobe Flash Player Due to Flash limitations, some courses will only play in iOS tablets or mobile devices with additional software installation Get Local Assistance Counseling, mentoring, and training from an SBA District Office, SCORE Chapter, Small Biz Development Center or Women’s Biz Center in your area. Course Listing - Kutztown University SBDC. BUS203: Principles of Marketing. Purpose of Course showclose In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services.
You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Creating products and services that serve consumersCommunicating a clear value propositionDelivering products and services in a way that optimizes valueExchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. This course provides students the opportunity to earn actual college credit. Undergraduate syllabus_2013.pdf.
Pricing Experiments You Might Not Know, But Can Learn From. 1,018inShareinShare Lots of entrepreneurs struggle with pricing.
How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Don’t ask, can’t tell Asking people what they’d pay for and how much rarely works. When it comes to money, people are unable to predict accurately whether they’d pay or not. Also it’s worth remembering that people really don’t know how much things are worth, what’s a fair price (which is the reason TV-shows like “The Price is Right” can actually exist). William Poundstone, the author Priceless: The Myth of Fair Value says this: Why: The Most Important Question in Marketing – SnapApp Blog. InShare ?
Why? Is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what’s happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can tell you when, location can tell you where, but why – answering why requires knowing all those answers as well as the reason they’re all related.
All too often in marketing, we? The Logo: If you consider the often indiscriminate use of logos by marketers, it may seem rather ironic that logo and logic originate from the same Greek word, logos? Thought (Market) Leadership: Perhaps it’s my affinity for fishing, but I? GyroVoice: Why Do We Love Brands? We love brands.
Seven dimensions of culture - Charles Hampden-Turner, Fons Trompenaars. How to be Creative. Looking for the last piece of the puzzle?
Try these 7 research-based techniques for increasing creativity. Everyone is creative: we can all innovate given time, freedom, autonomy, experience to draw on, perhaps a role model to emulate and the motivation to get on with it. But there are times when even the most creative person gets bored, starts going round in circles, or hits a cul-de-sac. So here are 7 unusual creativity boosters that research has shown will increase creativity: 1. People often recommend physical separation from creative impasses by taking a break, but psychological distance can be just as useful. Participants in one study who were primed to think about the source of a task as distant, solved twice as many insight problems as those primed with proximity to the task (Jia et al., 2009).
Principles of Marketing. About the Authors Jeff Tanner Source: Photo by Lilly Tanner, used with permission.
John F. (Jeff) Tanner, Jr., is professor of marketing and associate dean of faculty development and research at the Hankamer School of Business, Baylor University. He is an internationally recognized expert in sales and sales management. Dr. In addition to writing and research, Dr. Summary of the book "The 22 Immutable Laws of Marketing" Home » Articles » Summary of the book "The 22 Immutable Laws of Marketing" (2002-06-01) Introduction This is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
Text in normal is my paraphrasing of what the book says. Text in italic represents my personal comments. And remember: this is just a short summary and is not meant to replace the book, nothing beats reading the real thing. Principles of Marketing - free content.