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Comment définir son planning éditorial ?

Comment définir son planning éditorial ?

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Be the Social Media Ninja: A Guide to Social Media Sites I’m sure that you’ve heardt plenty of times why not having social media profiles is the worst idea you can have. If you’re not on social networking sites, it’s like you don’t exist, right? But much, much worse idea is to create a company’s profile without having a clear picture of how this account should look like and what is the social media etiquette. You might end up arguing with your customer in front of the Facebook audience.

105 Ideas to Add to Your Editorial Calendar Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule, we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Really! So that got me thinking:

Pinterest vs Instagram 258 Flares Twitter 158 Facebook 16 Google+ 43 StumbleUpon 0 Pin It Share 2 LinkedIn 29 inShare29 Email 0 Email to a friend Buffer 10 258 Flares × There’s no doubt that Instagram and Pinterest are social media giants. Both platforms specialise in image and video sharing, and both are reaping the rewards of the increasing popularity of visual content amongst social media users. However many businesses trying to extend their social media presence beyond Facebook and Twitter are often unsure about exactly how Instagram and Pinterest are different. And, accordingly, about which of the two platforms they should start using (if either!). Pinterest: A Guide for Marketers At Seer, we see the search for information as the beginning of a journey. While this journey has traditionally meant organic and paid search campaigns, our efforts have evolved as users’ habits have. Instead of just using Google, searchers have taken to sites like YouTube, Reddit, and Pinterest to look for information, inspiration, and products. As marketers, we know that the best way to be successful is to be where our audience is. For some of our clients, that place has turned out to be Pinterest—and its popularity isn’t exclusive to just our clients. Since launching in March 2010, Pinterest has amassed over 42.3 million active users.

101 Social Media Acronyms and Abbreviations for Marketers Social media acronyms are the airport codes of the Internet. You need to know them to get where you’re going, and you usually have to pick them up on the fly. We’ve all experienced that awkward moment when we have no idea what coded language people are talking. How to Create a Social Media Editorial Calendar January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since? On the flipside it could be a daily master plan that you did follow that made your analytics go through the success roof.

The Complete Guide to Using Images in Social Media The web is a visual place, of that there is no doubt. Did you know there are currently more than 100 million active Pinterest users? That’s a lot of people pinning and sharing their favorite photos. Whether you have a blog or an online store, gorgeously enticing pictures make the difference. They help drive traffic to your site and encourage visitors, spend more time and even buy stuff! But in the excitement to fill your blog posts and website with beautiful imagery, make sure you stay out of trouble.

The 130 Most Important Social Media Acronyms If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. This will help you understand what your audience is saying and how to speak their language.

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